The Harbinger Group的动态

Transcript

I like to keep my pulse on the latest trends through newsletters, social media and different reports. Newsletters. I get quite a few everyday. One of my favorites is this been Sucks newsletter and Axios has a good newsletter for communicators as well. I like to take a look at different reports. Muck Rack just put out a report today about marketing. Communications and how AI will be incorporated more and more in 2025. So I'll take a look at that. And then social media. I follow a lot of different individuals in the industry who have different takes on trends and share their experiences via social and that's immensely helpful too. So I recommend that everyone. Keep an eye out for newsletters. It's easy to subscribe, look at the latest and greatest reports and follow some very insightful and interesting people on social. Some of the specific strategies and tools that I've found to be very helpful in staying ahead of marketing trends, you know, number one is LinkedIn. If you're following or involved in the right groups that are, you know, kind of specific to your role in your agency or business or company, there's a lot of ideation in there and you know. Talk about trends and you know what's happening in the industries. So LinkedIn is a big one. I also think that if you're paying attention to the tools you use, whether it's MAS, Semrush, LinkedIn campaign manager, met a business manager, they're always providing notifications when things are new. And even keeping up with as much AI news as you can, because it's ever evolving, I think is very important in helping to stay ahead of those trends. You're never gonna be always ahead of them. You're always going to be a little bit of a step behind. But if you stay focused on it, then you can you can definitely make good improvements for the work that you do. For someone who is new to the industry that wants to learn about the latest trends, I certainly would talk with others and see what newsletters they're reading, what reports they're following, who they're following on social media, and also look at some different organizations in the industry that would be good to join. Because a lot of times through those different connections and networking, you can get a lot of great updates as well. I think the advice that I would give is don't chase every trend. You're never gonna be able to keep up with everything. Stay focused on the trends and parts of your profession that. Are important to the growth are important to your growth professionally. In addition, I would say you know if you're gonna follow. Trends in marketing right now, you wanna pay attention to AI. You can never let that slip. The more you're informed about it and how things are changing and how individuals are using it for efficiency and, you know, better outcomes for their work, the better off you'll be. And so I think it's really important that you you don't chase everything. You find the things that could benefit you, your agency or your clients the most, and you stick to that. For instance, I know some stuff about social media. I did it for a long time, but I don't chase those trends anymore because that's not my specific role at our agency. Do I keep up with them? Yes. But I don't go down rabbit holes trying to figure those things out. I try to keep focused on things like AI. Digital advertising, digital marketing, um, that's more of the core focus of what I do so. I guess that's the advice I would give. A recent example of where one of my key learnings impacted a campaign was it was in the Spin Sucks newsletter. Jenny had mentioned some different AI tools which she shares in in several of her newsletters and one of the AI tools that she mentioned I used and it was a great help and I continue to use it today. So thanks Jenny. I don't know if this if this is specifically something. Knew that I learned that might benefit others, but in a way it might. You know, we do a lot of LinkedIn advertising for lead generation for one of our clients. And what I have found is, you know, depending on the audience. We'll take action on what you want them to in different ways. So for instance, some people want to just bail out a lead generation form on LinkedIn and get what you're offering to them right away without leaving that platform. Others will be fine with clicking to a landing page, which kind of gets them into your clients ecosystem with the ability to download the content that they wanted, but also explore other areas of the website. So it's it's very much, you know, audience dependent. And if you keep an eye on how those conversions are happening over time with your audiences, you can you can improve your lead generation campaigns because you're providing the information where they want it and where they're comfortable. Receiving it.