The Guru House的动态

The E-Colors process helps to identify different personality styles, which enables people to better understand themselves and others. It leads to a heightened awareness that we do not all think and act the same and that we all have different communication styles and behavioral tendencies. The understanding of the richness of personality diversity and the management of our tendencies through Personal Intervention are basic principles that enhance individual and organizational performance.?

A New Holiday: St.Patrick's Eve! Remember the year St. Patrick's Day fell on a Tuesday? Jameson does, and they're not letting it happen again! Enter St. Patrick's Eve, a brand-new holiday invented by the whiskey giant to ensure the party doesn't suffer just because the calendar says "Sunday." This isn't just a random date change. It's a bold marketing move fuelled by consumer insights. By offering a "work-friendly" alternative on the Saturday before (March 16th), Jameson aims to: Boost sales?that might be dampened by the Sunday holiday. Create a unique and engaging campaign?that captures attention. How are they doing it? Buckle up, it's a multi-city, celebrity-filled extravaganza! 1. Times Square Ball Drop, Jameson Style: Forget New Year's Eve, this year the ball drops for St. Patrick's Eve! Hosted by SNL's comedy power duo Jost & Che, this first-of-its-kind activation is sure to grab headlines (and Instagrammers). 2. Party Across the States: The fun doesn't stop in New York. Jameson is bringing the St. Patrick's Eve spirit to Las Vegas, Chicago, and Los Angeles, ensuring nationwide celebration and diverse audience engagement. 3. Laughter is the Best Medicine (and Marketing): Forget the "work-free Monday" blues! Hilarious digital videos starring Jost & Che bring the campaign to life with relatable scenarios and infectious humor, perfectly capturing Jameson's lighthearted brand personality. 4. More Than Just a Party: From limited-edition St. Patrick's Eve jackets to partnerships with entertainment venues, Jameson is creating tangible experiences that extend the reach and encourage participation. All proceeds from the jacket benefit the Restaurant Workers' Community Fund, adding a positive social impact to the mix. Marketing Masterstroke or Risky Gamble? Only time will tell how successful Jameson's St. Patrick's Eve will be. But one thing's for sure: they've started a conversation and pushed the boundaries of what a brand can do to drive engagement. #marketinginnovation #StPatricksEve #brandbuilding #causemarketing #TimesSquareBallDrop #FirstOfItsKind ?#JostandChe?#disruptivemarketing #DigitalMarketing

?? ?? It's my birthday, and what better way to celebrate than by reflecting on the journey of being a personal brand enthusiast! ?? Personal branding is about my favorite 4 C's: Clarity: Just as we define our goals and vision for the year ahead, a clear personal brand shows who we are and what we stand for. Consistency: ?It's about showing up, being dependable, and trustworthy, time and time again. Whether it's through our work, social media, or interactions, staying consistent builds trust and strengthens our brand. Cohesive: Birthdays are a reminder to stay true to ourselves. Our personal brand should be consistent and cohesive across all platforms, just like our values and beliefs. Connecting: Celebrating with friends and family reminds me of the importance of connections. A strong personal brand helps us build meaningful relationships and connect with like-minded individuals. ?? For my birthday Id love to give a gift to YOU - Comment BLESSING and I will send you my Personal Brand Blessing as a way to celebrate you and all you were created to be. ?? Here's to another year of growth, authenticity, and building a brand that truly reflects who we are! ??? #PersonalBranding #BirthdayReflections #CelebrateYou #3Cs #ClarityCohesiveConnecting

Mother's Day is just around the corner, and it's set to be a big one. According to the National Retail Federation, spending is projected to reach a staggering $33.5 billion by 2024. It seems that traditional gifts like flowers and cards are still the go-to for many, with 74% of shoppers choosing these options. However, 59% are opting for special outings to celebrate the occasion. It's clear that Mother's Day is a significant event for many, and one that retailers can't afford to ignore. Check out this article to see how one city is celebrating this special day: https://lnkd.in/gmQPkDg9

The single most powerful habit for creating lasting connections is the act of giving personalized gifts. Over the last 17 years, I’ve seen the impact of personalized gifting firsthand. I've witnessed the joy it brings and the connections it fosters. But I always return to the essential actions of finding the perfect personalized gift and expressing appreciation in a meaningful way. Contact us at 615-423-6181 to discover how personalized gifting can bring people together. #PersonalizedGifts #MeaningfulConnections #SouthernGiftingCo

Awareness Days - should you jump on the bandwagon? With days like #NationalTalkLikeAPirateDay and #HugAPlumberDay, it's tempting to join the fun. But with so many awareness days, how do you choose? Here are our tips: ?? Know your audience: If it's not relevant to them, they won't engage. Celebrating #NationalHugYourPetDay at a pet store is perfect! But at a hair salon? Maybe not. ?? Consider the day's history: Established days get more traction. Look for ones with a solid track record for better engagement and potential newsjacking opportunities. ?? Stay local: Make sure the day aligns with your audience's location. Celebrating an American day when you're UK-based? Your audience might not get it. Stick to UK or global days for maximum engagement. Choose wisely and mark your calendars for the days that suit you best! ??

Need some inspiration for your February social media captions? Want to celebrate the fun, National holidays this month? Click the link below to learn more about February's fun social media holidays and how you can celebrate them. ?? https://lnkd.in/gKY7ttqj

The power of Galentine's Day marketing ?? Valentine's Day is often seen as a celebration of romantic love, ?? but Galentine's Day has gained recent popularity, particularly in the digital world. I love to watch female-founded brands use this as an opportunity to celebrate self-love, friendships and empowerment in their marketing promotions and campaigns. This morning, the email I received from the e-commerce brand Naked Harvest perfectly nailed the brief. The campaign encourages investing in 'self-love' through a 20% discount on their supplement and wellness products. ???? What do you think about businesses leveraging this newly celebrated day? ??

Ready to light up your Fourth of July promotions? ????????? With Blackleaf, it's not too late to launch your text campaign!?Act fast and engage your audience in time for the festivities! ?? #FourthOfJuly #TextCampaign #MarketingStrategy #MarketingSuccess

A pleasant Sunday morning to you! At our Saga complex in Greenfield, (5 unique radio stations under 1 roof in beautiful Western MA) we're gearing up for holiday music and marketing plans for our advertisers. One unique plan we talk to our sponsors about, are holiday greetings. Now, they're not commercials per se, but they can really hit home. As the holiday season approaches, radio becomes a prime medium to reach audiences with heartfelt greetings. A simple holiday message aired over the radio brings warmth and goodwill to listeners, evoking the spirit of the season. For businesses, it’s a unique opportunity to connect with the community on a personal level. Unlike traditional ads, holiday greetings aren't about promoting products; they're about building relationships, showing appreciation, and fostering a sense of belonging. Radio ad greetings also reach people during their commute, shopping trips, or holiday travel, creating memorable moments where a brand’s name is associated with positivity and cheer. These messages stand out amidst the usual rush of holiday promotions, helping brands connect in an authentic, less commercial way. If I can help, [email protected].