According to a new, in-depth report published by The Generosity Commission, generosity in the U.S. is declining. The report revealed that fewer American households are donating to or volunteering for charities. At Deep, we were curious to explore the ‘Sentiment Score’ surrounding generosity, i.e. how positively or negatively these terms are perceived in online media. Is generosity seen as a virtuous trait, reflecting genuine care for others and a desire to improve their well-being? Or does it carry more negative sentiment, cynically interpreted as a virtue signalling mechanism? We analysed four key terms: ‘philanthropy’, ‘generosity’, ‘donation’ and ‘altruism’. Our sentiment analysis of all English-language articles over the past three months revealed that these terms are still perceived favourably. On a scale from -100 to +100, these terms scored +65, +45, +7 and 0 respectively. This positive perception is encouraging, especially considering the scale of social challenges, such as global poverty and animal suffering, that charitable giving can help alleviate. It also confirms that the reasons behind this decline in generosity lie elsewhere. According to this Vox article by Rachel Cohen, delays in traditional markers of adulthood, such as marriage or buying a house, decreasing religiosity and declining trust in institutions are the likely culprits. #generosity #charity #volunteering #mediamonitoring
A major new multi-million dollar report on the state of giving and volunteering in America was released on Tuesday by The Generosity Commission For Vox I covered the report's central findings, and how they fit in with broader debates and questions in philanthropy today #nonprofits #volunteering #charity #giving #generositycommission #philanthropy