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Yan Branco, Lead Produce Sourcing Innovation at Sobeys, shares his take on why adopting new tech in produce is a #marathon, not a #sprint. Join us Friday for the full episode, as he unpacks the challenges of adopting new tech and the cautious approach needed when selecting partners without established roots in the business. A huge shoutout to this episode's Title Sponsor: Lakeway Produce - Fresh From the Farm https://lnkd.in/g6AKpnGB Craig Slate Ed Bertaud Jean-Francois (JF) Delorme Mason Hartung International Fresh Produce Association

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