Freebee的动态

How to ensure #customerloyalty through #Tribalism . An interesting video .

Jetstar Asia Airways is seeing its brand sentiments soar following its recent "Soar for Singapore" campaign. The campaign featured a special song dedicated to Singaporean travellers which was released last week on social media.?It partnered with Singaporean content creator, #ScottVanDerVen, for the song too. The tongue in cheek song celebrates the unique spirit, pride and culture of Singapore and added some #humour by showcasing uniquely Singaporean traits and quirks, including an elderly woman using karate moves to be the first person at baggage claim.? To date (5 August), the song has earned close to 800,000 views on social media. According to media intelligence firm CARMA, Jetstar Asia's brand sentiments have risen to 88.2% positive and 1.7% negative following the release of the song. It was previously 51.1% positive and 24.4% negative.?In addition, netizens are praising the song for incorporating Singlish and capturing uniquely Singaporean traits, said CARMA. #airlines #BrandSentiments

Being a Gen Z brand manager means being adaptable, making bold challenges and staying on-trend. With almost 7 years in Marketing, including 5 years at integrated marketing agency, I’ve grabbed the opportunity to show that the brand can evolve with the times and worked to bridge the gap between YKKO’s legacy and the younger audience we’re reaching today. My Gen Z perspective has enabled me to connect with younger audiences, proving that we’re not just showing up at gaming events and music festivals; we’re making YKKO a brand that truly gets new generations. But while we’re keeping it fresh, I never failed to take care of our loyal, existing customers and consider the sensitivity of every message we put out. Very demure, very mindful, isn’t it? My YKKO journey has been full of exciting highlights: collaborating with Pizza Hut, where our post reached 573K organically online, was just the start. Our 11.11 campaign turned heads by selling 22,000 bowls in just two hours. At GG Fest, we brought YKKO to life with cosplay and flash mobs, introducing CUP KO. Plus, we empowered the dreams of talented young minds, rocked and took over the stage at Uni League by MESL. Now, I’m overwhelmed with excitement for our upcoming role as an official exclusive food partner at one of Myanmar’s biggest music festivals. So, what’s next? It’s just the beginning! #GenZLeadership #BrandInnovation #MarketingJourney #YKKO

#TuesdayThoughts "If you don’t ask, you don’t get." Ever since I started cycling more seriously, my go-to brand has been Gobik. Not just because they demonstrate what a small #Spanish brand can achieve internationally, but because they probably make the best value-for-money cycling apparel—especially for a humid climate like #Singapore. For the past 3 years, I’ve unintentionally been an evangelist for Gobik in Singapore. I’ve influenced nearly everyone I ride with to become die-hard fans by just rocking some polished outfits. Style does pay off ?? Recently, a post-ride ? with some fellow cyclists turned into a brainstorming session on how we should approach Gobik's #CMO and help them increase their brand equity in SEA. We followed their motto of being #noncomformist Our ask was simple, we may not be the typical influencers, but we know the audience, market needs, and the competitive landscape. I messaged him via LinkedIn. A straight ? email that reminded me of my sales days many years ago wishing for an answer but knowing that it was going to be a long shot. But here’s what happened: Not only was he thrilled to hear about the growing community of Gobik fans in Singapore, but he also wants to explore how we can help the brand increase its awareness in 2025 and beyond. More to come! Moral of the story? If you don’t ask, you don’t get. ?? Eva, another Gobik fan.

Day 13: Creating a Cultural Phenomenon – Naadagama 360 at the Stadium This Saturday, I attended Naadagama, and as always, it was a truly special experience. Starting in 2018 with just three artists—Methun, Ridma, and Supin—in Matara, their journey has been remarkable. From a 150-seat show with tickets priced at LKR 1500, they’ve now sold out Sri Lanka’s largest indoor stadium with 6000 tickets in just one hour, priced up to LKR 6500. They even had to add another show to meet demand. This was my fifth Naadagama, and it was the best yet. For the first time, it was a 360-degree concert, ensuring everyone had an incredible view and experience, no matter where they sat. The production, creativity, and music were elevated to a whole new level, especially with Eshan Denipitiya—son of Mahesh Denipitiya—blending Sri Lankan classics with modern sounds. What makes Naadagama a marketer’s dream? 01.) Community: They’ve built a loyal fanbase, calling them "civilians" of the Naadagama village. 02.) Innovation: Every show brings something fresh—merch, music, and unforgettable moments. 03.) Authenticity: The artists stay close to their fans, creating real connections. 04.) Collaboration: They partner with brands to elevate their reach and impact. This isn’t just a local Coldplay; this is uniquely Sri Lankan, with the potential to captivate international stages. My takeaway? Community, innovation, and authenticity are the foundation of every great movement. #LetsTalkTrev #Learning2025 #Naadagama #SriLankaCan

See the New? ?Karbo ? branding! As the tech world evolves, so do we. The new Karbo brand highlights the results-driven values and impact we make for our clients. Check out the newly renovated Karbo website here ?? karbocom.com and read about what’s behind our evolution and the Rapid Results Method here ?? https://bit.ly/4ckXuxu #teamKC #Karbo #rebrand #techPR

The arrival of Thai marks a new beginning, and with it comes Pongal, Tamil Nadu’s most cherished festival. More than just a celebration, Pongal is a time of joy, togetherness, and tradition, where Tamil families reconnect, whether in bustling cities or quiet villages. Those who have moved to Chennai for work return to their hometowns, buying clothes, jewellery, and electronic goods as gifts for loved ones who eagerly await their arrival. Meanwhile, families in agricultural regions and smaller towns get their homes ready with fresh paint, festive decorations, and new clothes, all in anticipation of celebrating the festival together. Pongal is not just a festival; it’s an emotional bridge that unites people across Tamil Nadu. For advertisers, this is not merely about reaching Chennai. It’s about tapping into the entire state—the urban and rural, the modern and traditional—to connect with every Tamilian during this season of abundance and gratitude. Dinamalar makes this possible with its unmatched reach: 11 main editions, 30+ district editions, supported by a robust network of reporters. Speaking in Tamil, the language that resonates emotionally, Dinamalar bridges the gap between brands and communities, reaching the length and breadth of Tamil Nadu. Pongal O Pongal! Many advertisers have recognized this unique power and leveraged Dinamalar’s extensive network to showcase their offerings during Pongal. This festive season, the stories of these successful partnerships stand testament to Dinamalar’s ability to deliver results, ensuring brands stay connected with Tamil Nadu’s heart and soul. Vasanth and Co Dalapathy Enterprises Casagrand T Nagar LKS Kia Specmakers KRC The Chennai Silks GEM Siva Textiles #Dinamalar #Newspaper #Regional #Pongal #TamilNadu #Festival #Editions

Are you building the brand you genuinely love? If truly this is what you are doing… → You will always show up for it. → You will always tend to it. → You will always care for it. → You will always grow it. → You will always be 100% consistent without being forced to. → You will always be tenacious about getting tangible results out of it. → The three principles of brand building will always come to you with ease — influence, income, and impact. Hence, you will find it comfortable building it. P.S. Are you currently building the brand you genuinely love? NOT RELATED but… Check comments?? #taiwobabatunde

Revving up the streets of Vegas with electrifying vibes for the Formula 1 race! ???? Where speed meets the Strip, and marketing goes WILD!. . . . . #DigitalMarketing #Innovation #Brand #DigitalMarketing #BrandGrowth #MarketingStrategy #SocialMediaMarketing #GrowYourBrand #BusinessGrowth #EngagementMatters #DigitalGrowth #MarketingExperts #BrandDevelopment #MarketingGoals #BrandAwareness #LeadGeneration #Lucknow #epatang

Very honored and happy to hold a keynote address on #EffieAwards2024 last week, on behalf of Hellenic Advertisers Association I Σ?νδεσμο? Διαφημιζομ?νων Ελλ?δο? & to be a member of the Judging Committee representing Procter & Gamble. And what a great pleasure it was to hand over the #AgencyoftheYear award to the Best of the Best, Ogilvy! Big congratulations to EDEE & the organizing team, to all the participants and, above all, to all the awarded advertisers & agencies on what is considered to be the most important award of Marketing, as it recognizes & rewards its ‘raison d’être’ – #Marketing that brings #Results, i.e. #Growth. Going through this experience I cannot but also highlight the great need of our industry for #BetterMarketing. When it comes specifically to communication & advertising – what Effie examines – I’d say that this boils down to the need for: 1.??????#BraverBriefs (‘’garbage in-garbage out’’ as we say) – that start from braver visions, more ambitious targets, strong strategies, more groundbreaking, human insights, more long-termism in our thinking vs. ‘’launch & leave’’ ad hoc ‘fireworks’. 2.??????More #inspirational, #inclusive and #diverse #Teams – ‘at home’ and within our partners externally, so that this transcends to the people we serve ultimately – helping also attract best #talent. ?? 3.??????A #Creativity rebirth (‘Creativity is the ‘Oxygen’ of any business’..,and of life I’d say) – with safer spaces for creativity to flourish & more liberty to our teams to bring bold, big #ideas. That’s only when Marketing becomes critically important & keeps a ‘sit on the board’ – because that’s only when Marketing contributes to what matters, i.e. #Results & #Growth; for the #business, the #people & the #community we operate in. Let's unite forces in this mission - it's worth it. Join us also in the #1stBetterMarketingConference organized by Hellenic Advertisers Association I Σ?νδεσμο? Διαφημιζομ?νων Ελλ?δο? in October 1st for more inspiration and action.?