The Estee Show的动态

??? It’s Here! New Episode Out Now! "SMBs vs. Software: Who’s the Biggest Loser?" The wait is over! This episode of The High Ground is now live on Spotify and YouTube. Zach Huffman and Todd Hagemann break down the tough choices small businesses are making when cutting budgets—and why marketing tools like CRMs might be worth keeping. ?? Key Takeaways: ? Why cutting marketing software could cost you more than you save. ? Practical tips to trim budgets without sacrificing growth. ? How to prioritize the tools that actually fuel your business success. ?? Watch or listen now: ?? YouTube ?? Spotify Don’t let short-term savings hold your business back! Tune in today for actionable insights and strategies to keep growing, even in tough times. #Podcast #SmallBusiness #MarketingTools #BudgetTips #TheHighGroundPodcast #BusinessGrowth

What else is there to do on random Sundays than open a few Pandora’s boxes [the ones that probably should’ve stayed shut—but hey, that’s just what we entrepreneurs and creatives do, right]? Yesterday turned into a bit of a spring clean (or my version of “getting ready for the new year”). I updated copy, put some of the new ideas and strategies that we've come up into place, cleaned up the backend SOPs, and added a big Asana list for the team to dive into this week. Then I stumbled across The Trusted Authority – The Podcast design and couldn’t help myself but getting my hands on it to develop a new template for the team. I ended up putting together some inspiration on what the 2025 creative direction could look like—tying it in with the updated designs I worked on for impaCCCt on Saturday as well as the *completely new and fresh* content direction which we have confirmed last week [and I think you'll love it!!] So now I’m curious… what do we think? Yay or nay? ?? PS- do you want to know and see more behind the scenes of our SOPs, planning, templates, and everything in between? Comment BTS and I shall get onto Loom! #Podcast #Branding #StrategyinAction #Podcast #Behindthescenes

Here’s the worst advice that I got in my podcasting journey- DONT’s FOCUS ON QUALITY. INSTEAD FOCUS ON QUANTITY WHILE STARTING OUT. I was fool to believe it and I don’t let that happen with anyone I help getting started with podcasting. Why post-production plays an important role? ? Here are Top 10 Reasons: 1. Enhances Audio and Video Quality: Removes noise, balances sound, and improves visuals for a professional listening and viewing experience. 2. Maintains Consistency: Ensures uniformity in volume and tone across episodes. 3. Engages Listeners: Adds music, effects, and transitions to keep the audience hooked. 4. Improves Clarity: Edits out filler words, pauses, and distractions for concise content. 5. Reflects Brand Identity: Integrates branding elements like intros, outros, and jingles. 6. Corrects Errors: Fixes mistakes or awkward moments in the recording. 7. Boosts Content Flow: Arranges segments for seamless storytelling. 8. Optimizes for Platforms: Adjusts file formats and sizes for diverse distribution channels. 9. Supports Accessibility: Adds captions or transcripts for inclusivity. 10. Increases Retention: A polished episode encourages listeners to return for more. Want to take care of your post production for YouTube Channel or Podcast Show? Let’s have a word. ?? #podcasttips #youtuber #founder #ceo #entrepreneur #podcaster #podcastingprinciples #podcaststrategy #videoeditor

?? The Power of Recharging: A Speaker’s Secret to Staying Energized ?? In this clip, accomplished speaker Aaron W. Beverley shares a peek behind the scenes on the art of recharging ??. After energizing an audience, the next step isn’t another round of applause—it’s a quiet moment alone to unwind, usually with a refreshing nap ??. Recharging looks different for everyone: some speakers dive into a good book ??, take a peaceful walk ??♀?, or simply enjoy a moment of solitude. Finding your unique way to recharge is key to staying on top of your game! Tune in to discover simple ways to renew your energy and keep the inspiration flowing ??. YouTube: https://lnkd.in/gx9Kt8mQ Spotify: https://lnkd.in/g8F2eeUz #SlayThatStage #Podcast #PublicSpeaking #AaronWBeverley #PublicSpeaking #KeynoteSpeaker #RechargeAndRefresh #SpeakerLife #EnergyManagement #SelfCareTips #InspireAndRecharge #ProfessionalGrowth #MentalWellness #SpeakerSecrets #AudienceEngagement #RestAndRecharge #SoloTime #WorkLifeBalance #LeadershipJourney

“I’m not sure what my audience wants to hear next.” Here’s a secret: Your audience already knows what they want. You just have to ask. Let me break it down: 1. If you’re not seeking feedback: ? You’re missing out on insights that can shape your podcast episodes. 2. If you’re relying on guesswork: ? You might spend hours creating content your audience doesn’t value. 3. If you’re ignoring analytics: ? Platforms like Spotify, YouTube, and Instagram offer data that shows exactly what’s resonating. Here’s what most creators don’t realize: ? Feedback builds loyalty. Listeners appreciate when their input shapes the content. ? Analytics are a goldmine. Retention rates, click-throughs, and likes reveal what works. ? It saves time. Knowing your audience’s preferences helps you focus on what matters. How do I know this works? I’ve helped creators: ? Use polls and surveys to gather actionable feedback. ? Analyze retention data to refine episode structures. ? Build stronger connections by responding to listener suggestions. Here’s how to get feedback: 1. Use polls on Instagram or LinkedIn to ask what topics your audience wants. 2. Create an email campaign inviting listeners to share ideas. 3. Review analytics weekly to spot trends. Your audience isn’t just consuming your content - they’re co-creators. How do you gather feedback from your podcast audience?

?? The Power of Recharging: A Speaker’s Secret to Staying Energized ?? In this clip, accomplished speaker Aaron W. Beverley shares a peek behind the scenes on the art of recharging ??. After energizing an audience, the next step isn’t another round of applause—it’s a quiet moment alone to unwind, usually with a refreshing nap ??. Recharging looks different for everyone: some speakers dive into a good book ??, take a peaceful walk ??♀?, or simply enjoy a moment of solitude. Finding your unique way to recharge is key to staying on top of your game! Tune in to discover simple ways to renew your energy and keep the inspiration flowing ??. YouTube: https://lnkd.in/dqJHCySS Spotify: https://lnkd.in/dwcDR2bw #SlayThatStage #Podcast #PublicSpeaking #AaronWBeverley #PublicSpeaking #KeynoteSpeaker #RechargeAndRefresh #SpeakerLife #EnergyManagement #SelfCareTips #InspireAndRecharge #ProfessionalGrowth #MentalWellness #SpeakerSecrets #AudienceEngagement #RestAndRecharge #SoloTime #WorkLifeBalance #LeadershipJourney

Many Instagram posts have a message - “wait till the end”... in a 30 second video reel! Is there a threshold for compression algorithms in the age reducing attention spans? How much more is less enough? Brevity in the age of over communication is a super power.However in being precise, concise and succinct if you lose the essence of the message, what’s the point? Does your style of communication put off people more than the content it covers? Join me in the latest episode of BasTalk - where I dive into the various aspect of communicating in the age of lowering attention spans. How much is quick enough to cover the most part of your content? Lets find out. #Podcast #Communication #Overcommunication #attentionspans #listening https://lnkd.in/gk3J5DMc

Ever feel like your stakeholders are your enemies? ?? I get it. Me too ?? It’s easy to see them that way. We often view them as the people standing in the way of our product’s or project’s success. We end up in endless conversations, trying to convince them to do things our way. But the truth is, we’re on the same team, aiming for the same goal. Yet, we tend to forget that. We start treating our stakeholders as enemies, as people who are against us, and that’s when things get messy. When you see someone as your enemy, you instinctively fight. It’s natural. But instead of gearing up for every meeting with stakeholders like it’s a battle, maybe try this: simply ask, “How can I help you?” or “What do you want to achieve?” whenever you get the chance. You’ll often find that you’re actually on the same team with shared objectives. So next time you’re preparing for war with the stakeholders, pause and ask how you can support them. You might be surprised at how quickly the dynamic shifts from conflict to collaboration. Wishing you a great weekend ?? —— And if you want to listen to the whole conversation with Kamil, here are the links: - Spotify: https://lnkd.in/dH6rmBJJ - Youtube: https://lnkd.in/dTHRg5Nr - Apple: https://lnkd.in/dWG-BDZk - Other: https://lnkd.in/duWfdxAR #productmanagement #productdevelopment #stakeholdermanagement #podcast #careerdevelopment

STOP THE PROMO SNOOZEFEST: How to Make People Actually Care About Your Guest Appearances + Contributions Alright, business fam, I’m just gonna say it. I’m seeing some killer visibility efforts and so many awesome messages being shared- podcasts, articles, speaking gigs – you name it. But then the captions sharing it with the world? Yawn city. "Check out my latest interview" doesn't exactly scream "must-listen." Truly, you’re asking folks to trade 10, 30, 60+ minutes of their super busy lives to see what you’ve been up to. Without telling them what they’re going to get out of it, without telling them why they should tune in, without so much as a single piece of value added. And no, adding, ‘I’m thrilled to share…’ with some jazz hands emoji doesn’t spice it up one iota. SNOOZE. Here's the deal: boring promotion just doesn't cut it these days. It’s YOUR job to make them want to click. How? Here's my "real talk" formula: Spill the tea: Don't just say you were on a podcast. Tease the most juicy takeaway you dropped. Flex that knowledge: Briefly highlight a unique problem you solve or a game-changing perspective you shared. (Always) Focus on THEM: Tell them what they'll get by listening/reading/watching. Focus on benefits, the results, the transformation- NOT just features. Let's take it for a (spiced up) test drive: Headlines suck? Want to learn how to write headlines that grab attention like a toddler with glitter? I just dropped some serious knowledge bombs on [Podcast Name]. If upping your engagement (like, through the roof) is on your to-do list this quarter, you're definitely going to want to tune in for this one! NOW share link. See the difference in where we started at the top vs. now? This version is catchy, clear, and promises real value. Visibility is about more than just showing up. Captivating content around your visibility is about making people want to see you in action. What say you? Can we PLEASE all agree to ditch the self-promotion snoozefest and create message magic that truly connects (and inspires action)?! Hit me with your best "real talk" tips in the comments! P.S. Yep, please feel free to steal this template for your next guest appearance post!

Podcasts offer financial professionals a unique way to connect with clients and prospects while building authority. By defining goals, creating relevant content, and consistently engaging with listeners, you can establish a strong presence in the industry.