The Dobro Group的动态

Curious about the future of media? Check our latest report where we explore the upcoming trends for 2025. Don't miss out on this insightful read!

Catch our latest interview with Anna Penzes, Owner and Managing Director of Media Compass "One of the biggest challenges is the change of the techniques (the digital changes and development), which of course can be seen in changing media consumption habits and this leads to the problematic issue of how clients can follow their consumers in their changing consumption and how we can support clients." - Anna Penzes. Sign in/up to Mediaspace.global to watch the full interview here: https://lnkd.in/ekBydgY3

Here goes the concluding part of my insightful discussion with our digital media team Thanks

?Quick Win: Hyper-Local Market Insight Post:?Spend a few minutes crafting a post about a hot new development or upcoming event in a neighborhood. Show your audience you’re the local expert! People love to see someone in the know—and it keeps you fresh in their minds.

After months of preparation, from writing and reporting, to editing and editing (and editing)... The Paramount Advertising Insights Hub is live! Filled with cultural trends to tease your mind, a cheat sheet of shifting audience behaviors and even media landscape predictions, this hub will help marketers (and anyone obsessed with media and entertainment) thrive in an ever-changing media ecosystem. Shoutout to everyone that has helped bring it to life. From the designers and dev teams, Lydia Daly and Mary Kate Callen for the leadership and support and of course... Christine Huang, Shivani Gorle, Julia Small - the editorial team that made me realize how much I love the Oxford comma (though none in this post). Some recommended reads below: *Shantay, You Stay: The Evolving Expectations Of Queer Representation* https://lnkd.in/gFVVvjaT - Written by yours truly! *Aging Around Aging Around: Going Against The Generational Grain* https://lnkd.in/gWdEPbdk *How Gen Z Has Adapted and Adopted The Language of Technology* https://lnkd.in/gBYxX7tc So much work, so many hands, and countless hours have been put into this and I cannot wait to continue contributing to its growth! #Advertising #Marketing #Paramount #CulturalTrends

Want to know the topics your competitors are discussing and what media outlets are covering them? It just got easier. Check out tips from Look Left director Liesse Jayalath in this video.

We want to learn how you view the capabilities of different media, how you educate yourself about them, and how you rank the importance of different factors in making decisions. Take the survey here: https://ow.ly/hg7O50TH0ZM

The world of media is vast and complex, but the future of media will reward expertise in an evolving era, WARC’s Future of Media 2025 report finds. In this video, Paul Stringer, PhD introduces one of the report's key themes: Planning in the age of abundance. This report is for marketers who want to make more strategic decisions, optimise their media investments, and drive better brand outcomes. That's all of you, right? The full report for WARC subscribers is here ?? https://loom.ly/rkJUNX4 Non-subscribers can access Paul's introduction to the report ?? https://loom.ly/Y39JzCI

The future of media rewards expertise—discover key insights like Planning in the age of abundance in WARC’s Future of Media 2025 report

Our Insights Hub is LIVE! ?? So proud of all the great work here, and of everyone who has contributed to our growing library of thought leadership. Some recommended articles to start with, by Shivani Gorle, David Pangilinan, Julia Small and Nicole C.: *Aging Around Aging Around: Going Against The Generational Grain* https://lnkd.in/gWdEPbdk *Shantay, You Stay: The Evolving Expectations Of Queer Representation* https://lnkd.in/gFVVvjaT *How Gen Z Has Adapted and Adopted The Language of Technology* https://lnkd.in/gBYxX7tc