A content strategy without *really* strong systems and processes to streamline everything and make it simple, and strategic, and possible for the strategy that exists within the doc … to *actually* come to life. Anyone can build a SERIOUSLY STRONG content strategy [within reason], but it takes seriously sophisticated systems and processes to bring that strong strategy to life online. 10 years in agency-land now? We have SEEN SOME THINGS [and subsequently learnt some things], and we’re proud to share that we now have *the* system of all systems > that trumps any of the systems we see everywhere else > and we know this, because we spend Mon-Fri in-house within marketing teams all over Australia … and they ALL *froth* over our content systems and processes. Like, f-r-o-t-h. Our system is sophisticated in nature, but SIMPLE in its execution … because everything falls down when you overcomplicate this stuff, so, uh, swipe left if you wanna see what our system looks like, and if you wanna HAVE it [for free: yep, you read right] just click on this link here: https://lnkd.in/gWtqG26J I know. I know. We’re ridiculous. … and completely lacking in scarcity complex [which is the BEST WAY to be].
Stephanie Linsdell
3 个月
How do you measure whether a piece of content is an Affinity content? Is it just the engagement rate, or do you measure other metrics?
?? Psychologist & Change Practitioner | Entertaining & practical speaker supporting the workplace revolution | Neurodivergence advocate | Maker of music and lover of the arts | Proud mum.
3 个月The Digital Picnic thanks for sharing your content plan! I've found it super helpful. I've also added an extra column into mine that relates to a high level topic area (kinda different to pillar) - e.g. Productivity, Innovation, Neurodiversity, Stress & Resilience etc so each topic gets equal love ??. It's really helped me get my brain straight :)