The Carmack Collective的动态

As we close out 2024, one thing is clear: divestment from fossil fuels is crucial but only the beginning. ?? To drive real change, we need a vision of what good looks like, a pathway to get there, tools to overcome the barriers, and a new market of opportunities to prove the business case for adoption. That’s where we come in and we're to proud to say that this year was our biggest and most impactful year yet. ?? ?? Here's how: ? 5,300+ creative professionals from 90+ countries joined the Creative Climate Hub, aligning their skills and portfolios?with a 1.5 degree future. ?? We launched three educational tools including, the Communicating Climate Change Course, the Ethical Industry Transformation Learning Module and the Anti-Greenwash Guide, reaching an audience of 450,000+ across traditional and social media. ?? The Ethical Agency Alliance scaled 20 agencies across 7 countries and was adopted into the Race to Zero campaign. ?? Over 600 creatives were mobilised through in-person meetups across 10 global cities. ?? We designed new ways to engage creatives in anti-greenwash education, from workshops to live cohorts and immersive creative challenges with partners including ADCE - Art Directors Club of Europe and Clube da Criatividade de Portugal. ? We enhanced our industry influence by taking over the largest Apple Store in London for Earth Day, speaking on stages such as Hollywood Climate Summit and the ADCE - Art Directors Club of Europe, and gained media coverage across over 50 titles including ADWEEK, Campaign UK, Rolling Stone, BBC, PRWeek, CNN, Creativebrief, and more! Thank YOU for your efforts to take action as part of our Collective - the largest and most diverse creative network dedicated to climate action. ?? Stay tuned for a special announcement and holiday gift next week. Let’s make 2025 even bigger. ?? #ClimateAction #CreativeSolutions #Creatives #Marketing #Advertising #PR #Design