Why a social media agency will cost 10x more than my solo business...
Agency
Account Director 10%, Account Manager 10%, Strategist 10%, Designer 10%, Videographer 10%, Photographer 10%, Video editor 10%, Performance Manager 10%, Media Planner 10%, Copywriter 10%
Me
100% - Account Director, Account Manager, Strategist, Designer, Videographer, Photographer, Video Editor, Performance Manager, Media Planner, Copywriter
That's not to say there isn't a place for an agency. If you're a very large business with huge budgets - 10x campaigns running at one time with millions of media spend, then yes of course, you need a team not an individual.
But for the majority of SMEs, you don't need an agency. You need someone who is passionate enough, pro-active enough and hard-working enough to have up-skilled themselves in all the necessary areas of social media marketing - the individual may not be the McDonalds of innovation or the Specsavers of execution, but that individual is enough to give your competitors a run for their money at a fraction of the price.
?? Art Director @ MRM | Data Lover | Sustainability Mastermind
2 个月Joseph Lamberti Brianna Matway ?? Rachel DeRieu (she/her) Danielle McDougall Tyler Mattiello