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This is one you don't want to miss!! Kevan Savage and Matthew Laredo will be sharing The Alexander Group's latest research on marketing priorties and investments derived from interviews and data collected from 100+ marketing executives! #marketing #demandgeneration #B2Bmarketing

Alexander Group's summer B2B Marketing Summit is nearly here but there is still time to register! This virtual event will cover best practices around talent management and the marketing analytics that matter. Join us on Thursday, July 25 from 11 am - 12 pm ET. Our B2B Marketing Summit Series provides a platform for networking, sharing insights and best practices on the latest cutting-edge topics in B2B marketing. Register today: https://lnkd.in/g4DVda3G #Marketing #MarketingSummit #B2B #B2BMarketing #Summit

Harnessing Enterprise B2B Digital Marketing for Exponential Growth in 2025 The digital marketing landscape is evolving faster than ever, and enterprises need innovative strategies to stay ahead. In our latest blog, discover: ? How to harness enterprise B2B digital marketing for exponential growth. ? The key trends reshaping B2B marketing in 2025. ? Actionable tips to dominate the competitive landscape. Don't miss out on this insightful read! Check it out here: https://lnkd.in/d9Ns3BGG Let’s discuss - what's your #1 priority for B2B marketing in 2025? Share your thoughts below! #B2BMarketing #DigitalMarketing #MarketingStrategy #2025Trends #GrowthHacks #MarketingInnovation #BusinessGrowth #FollowUsForMore #NebulaPersonalizationTechSolutions #DigitalMarketingCompany #SocialMediaMarketingAgency #GrowthMarketing

Harnessing Enterprise B2B Digital Marketing for Exponential Growth in 2025 The digital marketing landscape is evolving faster than ever, and enterprises need innovative strategies to stay ahead. In our latest blog, discover: ? How to harness enterprise B2B digital marketing for exponential growth. ? The key trends reshaping B2B marketing in 2025. ? Actionable tips to dominate the competitive landscape. Don't miss out on this insightful read!? Check it out here: https://lnkd.in/dW-WucE2 Let’s discuss - what's your #1 priority for B2B marketing in 2025? Share your thoughts below! #B2BMarketing #DigitalMarketing #MarketingStrategy #2025Trends #GrowthHacks #MarketingInnovation #BusinessGrowth #FollowUsForMore #NebulaPersonalizationTechSolutions #DigitalMarketingCompany #SocialMediaMarketingAgency #GrowthMarketing

Looking into a career in marketing? Check out the B2B Marketing Foundations Aspireship. You'll learn learn the core principles of a modern B2B Marketing Strategy, based on the methodology of a leading B2B marketing agency, Refine Labs! If you are ready for the next step- check out the B2B Marketing Intensive! Sign in to get started today! ? https://bit.ly/3VPAH7r #b2bmarketing?#techcommunity?#upskill #demandgen

In the midst of the B2B industry's digital transformation, which marketing strategies are best poised to connect your business with online buyers? Dive into our article to explore five essential avenues, including leveraging LinkedIn for B2B marketing, that will equip your business to discover, engage, and convert prospects effectively. https://lnkd.in/e27qpNay #dhldiscover

At the recent B2B Marketing Expo, I hosted an insightful panel discussion with David Keene and Jo Tyrer, during which we discussed how modern marketing has moved beyond MQLs. The conversation sparked much debate within the audience: Are MQLs the best way to measure success? Or are we clinging to them out of habit, even when they no longer serve us? I wanted to share this article, which builds on this discussion: “Beyond MQLs: Reframing Success in B2B Marketing.” It dives into how forward-thinking marketers are evolving their strategies to prioritise revenue impact, pipeline velocity, and meaningful buyer engagement. If you’re grappling with how to align your marketing efforts with business outcomes, or simply looking for inspiration to break away from the MQL mindset, this is a must-read. ?? https://lnkd.in/e8MkzVFe #B2BMarketing #MarketingStrategy #6sense

Pipeline Velocity and Win Rate: if you successfully improve one to be faster and increase the other you could have two meaningful metrics to see whether you are indeed in the right room, with the right person, and at the right time. Thanks to Andy Champion and David Keene who delved into the limitations of only using MQLs as an indicator of success, and also giving me the opportunity to showcase how I have managed to speed up and execute better ! #teamsport #dontmesswithrugbymetaphors (you had to be there)

In the midst of the B2B industry's digital transformation, which marketing strategies are best poised to connect your business with online buyers? Dive into our article to explore five essential avenues, including leveraging LinkedIn for B2B marketing, that will equip your business to discover, engage, and convert prospects effectively. https://lnkd.in/e27qpNay #dhldiscover

Beyond attendance: Unlocking B2B growth with event-led strategies Event-led growth is revolutionising B2B event planning and execution, leading to higher engagement and measurable results. A great article from MarTech on Event Led Growth (ELG) ?? https://lnkd.in/ecnuDG3x #events #marketing #eventmarketing