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High gross margins create cash flow, which can be reinvested in sales, IP, operations support, all of which can boost revenue growth, driving a virtuous circle. The opposite also holds true. It is extremely difficult to maintain high revenue growth with low gross margins, at least sustainably. So what does good look like for IT services firms? Read the latest blog by Lisa Burton, a partner at Tercera and Kirsten Prost, Vice President at Tercera to learn the fundamentals needed to get great gross margins. https://hubs.ly/Q02TsXWC0

Gross margins: Boosting the ultimate measure of value (Part I)

Gross margins: Boosting the ultimate measure of value (Part I)

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