?Wepa! Hispanic viewership propelled this year’s VMAs to new heights. TelevisaUnivision’s simulcast of the 2024 MTV Video Music Awards helped drive +10% year-over-year growth, contribute over 30% of the total audience, and deliver 945,000 in incremental reach to this year’s telecast. The show, which featured a diverse and dynamic lineup of Latin music stars, saw its second consecutive year of growth, proving that big cultural moments are best “en vivo”!
Alex Hadad
2 个月
??????????????
Inclusive & Multicultural Solutions Lead Global Client Partnerships @ Paramount
2 个月and once again proving the power of Latino attention!