TechRadar的动态

It's a miracle that the free Internet lasted as long as it did. It's been nearly 30 years of mostly unfettered, free content access to everything from magazine articles and newspapers to videos and recipes. The steady devolution of the online advertising business made free online content an economic equation that no one could solve. If you need further evidence that your free internet is evaporating like snow on an early spring day, look at CNN.com. The popular online news platform, an arm of the still popular cable news network, is putting up a paywall. It won't block you from seeing all CNN.com posts but will limit the number you can see for free. It's unclear if that will be a few a day or a dozen per month. However, once you hit the limit, CNN.com will prompt you to subscribe for $3.99 a month or $29.99 a year. That's not a lot, and for all-you-can-eat access, some might consider it a bargain. Even so, it'll be an adjustment, especially for those who've been accessing the site since it launched "on the World Wide Web" in August of 1995. #internet #subscriptions #web

?Who Should Pay for Online News? Explore how legislation is reshaping the game for tech titans like #Google and #Facebook, compelling them to compensate #news organizations for lost revenue. Dive into the unfolding dynamics of #digital news and explore the profound impact of these regulatory shifts on the #media landscape down below ?? #Publishing #DigitalNews #SocialMedia #Eidosmedia

How many more paywalls until you actually tell me my future? This isn't exactly "Breaking News", but CNN is planning to institute a paywall. As many media and content companies have discovered, a paywall can be like a drawbridge...raising one may sound like a good idea, but at some point, you'll have to lower it. Regardless of your politics, CNN is the most visited website in the U.S. And, with it, that apparently makes it fair game to experiment with models to get visitors to pay up. That's the idea as CNN embarks on a metered model, which will require the site’s users to pay after reading a certain number of articles. Of course, the issue like many media ivory towers before it is whether users who have gotten the free life for so long will be willing to pay a subscription price for the privilege. Scour the subscription countryside for case studies or the internet for people's random meanderings, and you'll quickly discover that the idea of a paywall can be polarizing. If anything, the benefits of having one versus isn't always clear cut, and the data can feel like swimming in a moat of contradictions. For example, Time saw advertising revenue and site traffic increase once it did away with the paywall. On the flip, Business Insider used an AI-based paywall that's actually resulted in increased paid subscriptions. Is exclusive content the Robin Hood to save media companies? Perhaps. At a high level, engaging and exclusive content available only behind a paywall may be enough to drive subscriptions...that's the expectation anyway. But that's not always the case. CNN for one has experimented before with CNN+, a paid subscription channel loaded with exclusive content, which was met with tumbleweeds and deflated egos at HQ. Then, there's Business Insider where 60% of new conversions happened on ‘non-premium’ stories, meaning stories that never would have been paywalled in the previous model. Paywall me this. Ultimately, forcing users to go the subscription route may not be the right area of focus. No, the issue is really whether you actually understand your audience to begin with. If you do, then chances are you'll be able to provide the right kind of content to draw their interest, and even pay for. Otherwise, the paywall will come down as fast as it went up https://lnkd.in/gkdvfctH #cnn #subscription #media #content #internet #paywall #advertising #marketing #conversions #business

???Digital publishers are facing a great restructuring. While it will come with challenges it also opens the door for new approaches to digital advertising. ??Alternative IDs will play a key role in this new future. ??Read more from The Current > https://ow.ly/ILFg50QIIyb

For my personal newsletter Medialyte, I wrote about the bleak year ahead for long-tail publishers. Paradigmatic shifts to search traffic and ad-targeting are set to wipe away fly-by sites, which will fundamentally change the landscape of the web. https://lnkd.in/eazgWr3Y

“'This Is Transformative': Why Google Could Pay Billions to US Publishers in 2024” Recently shared by Advertising News, this article addresses a brighter future for an industry that saw some dark times in 2023. Get the juicy dets, https://lnkd.in/etnm6A-Y #durhamnc #digitalmarketing #digitalsavvystrategies #strategies #northcarolina #marketingstrategy

?? Google is on the verge of discontinuing links to California news websites. If you rely on Google Alerts, this might feel like your morning coffee has been snatched away. But fear not, ManagrAI has you covered! ManagrAI curates news from thousands of outlets and social media posts. It's designed to keep you in the loop, minus the unnecessary noise. But ManagrAI doesn't just deliver news, it helps you comprehend it with interactive summaries. Begin your news journey for free at app.managr.ai/register. Stay informed, stay ahead, and never miss a beat on California news!

Google Vows To Stop Linking To New Zealand News If Forced To Pay For Content: An anonymous reader quotes a report from the Associated Press: Google said Friday it will stop linking to New Zealand news content and will reverse its support of local media outlets if the government passes a law forcing tech companies to pay for articles displayed on their platforms. The vow to sever Google traffic to New Zealand news sites -- made in a blog post by the search giant on Friday -- echoes strategies the firm deployed as Australia and Canada prepared to enact similar laws in recent years. It followed a surprise announcement by New Zealand's government in July that lawmakers would advance a bill forcing tech platforms to strike deals for sharing revenue generated from news content with the media outlets producing it. The government, led by center-right National, had opposed the law in 2023 when introduced by the previous administration. But the loss of more than 200 newsroom jobs earlier this year -- in a national media industry that totaled 1,600 reporters at the 2018 census and has likely shrunk since -- prompted the current government to reconsider forcing tech companies to pay publishers for displaying content. The law aims to stanch the flow offshore of advertising revenue derived from New Zealand news products. If the media law passes, Google New Zealand Country Director Caroline Rainsford said the firm would need to change its involvement in the country. "Specifically, we'd be forced to stop linking to news content on Google Search, Google News, or Discover surfaces in New Zealand and discontinue our current commercial agreements and ecosystem support with New Zealand news publishers." Google's licensing program in New Zealand contributed "millions of dollars per year to almost 50 local publications," she added. Read more of this story at Slashdot.

There is massive opportunity out there for businesses invested in long-term organic growth that has me so stoked. Web 2.0 was built off the backs of businesses who invested significant capital and resources into discovering and publishing truthful information to earn user trust in their brand. Thanks to the democratization of generative AI, Google is forced to inject massive capital back into the hands of the very businesses that built Google into what it was in the first place. Generative AI is causing an epidemic of misinformation and poor quality content at a scale we have never seen before. There is no other way for Google to protect its competitive advantage than to directly invest in businesses who will use that capital to investigate the truth for them. Businesses who are doubling down and investing into their long-term organic strategy via product leaders, SEO, UX, and design will be the ones who not only survive this epidemic, but thrive in it. It should be every SEOs mission right now to champion this mindset within your organization. On a macro level, I’ve never been more excited to be an SEO. History tends to repeat itself and we’ll be the leaders guiding businesses through Web 3.0 once again.

The 'Iron Law of Digital Media' continues to playout in all sectors of #media. 1. As the cost to produce and distribute digital media approaches zero, https://lnkd.in/gmTAVYNw https://lnkd.in/g_dtVtSz 2. The volume of media produced and distributed approaches infinity, https://lnkd.in/g7-vhqWa 3. Therefore the value of each marginal unit of media approaches zero. https://lnkd.in/gxNw-WtM https://lnkd.in/gGMmPU6J Therefore: A. The only way to survive in the media business is to REDUCE content volume and RAISE prices. or B. All media eventually becomes advertising.?