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Navigating the Make or Buy Decision in Software for Legacy Companies: Lessons from Volkswagen's Investment in Rivian In today's highly dynamic business landscape, companies are constantly faced with the critical decision of whether to build technology in-house or to partner with or invest in external firms. Volkswagen's recent decision to invest $1 billion in Rivian Automotive, with plans to form a joint venture, exemplifies a strategic approach to this dilemma. Volkswagen's move to collaborate with Rivian on electric/electronic (E/E) architecture highlights the value of leveraging external expertise to accelerate innovation after ramping up its own software venture ‘Cariad’ for years. This strategic investment allows Volkswagen to access cutting-edge technology and expertise, enhancing its own capabilities without the significant time and resource investment required to develop similar technologies internally. At thyssenKrupp Materials Services, we also count on the importance of strategic partnerships in driving innovation. Our corporate venture, Pacemaker, specializes in AI-powered demand forecasting, providing tailored solutions for companies looking to enhance their operational efficiency. By integrating advanced AI technologies, we empower businesses to make data-driven decisions, optimize their supply chains, and improve overall performance. For non-tech companies, the make or buy decision can significantly impact their competitive edge. Collaborating with specialized tech firms like pacemaker.ai by thyssenkrupp not only accelerates the adoption of advanced technologies but also allows companies to focus on their core competencies while benefiting from external innovations. In conclusion, Volkswagen's investment in Rivian serves as a powerful signal for the strategic advantages of collaboration and investment in external technology partners. At thyssenKrupp Materials Services, we are committed to driving innovation through strategic partnerships, and our Pacemaker venture is here to help companies navigate the complexities of AI-powered solutions for a smarter, more efficient future. Get in touch with me if you would like to know more. Read more on the Volkswagen deal here?? https://lnkd.in/eXir9jQt #Innovation #EV #AI #StrategicPartnerships #Volkswagen #Rivian #MakeOrBuy

Rivian Automotive Inc. relinquished its position as Tesla Inc.'s most formidable competitor some time ago. Now, its capability to navigate a slowdown in electric vehicle demand presents its most significant challenge. As established players in the auto industry, like Ford Motor Co., scale back their growth initiatives, investors are particularly concerned about how a startup that is yet to turn a profit and is burning through cash can endure the downturn. When the Amazon.com Inc.-backed company releases its fourth-quarter results on Wednesday, markets will be looking for insights to provide clarity. #Rivian #TeslaCompetitor #EVMarket #StartupChallenges #InvestorConcerns #AmazonBacked #Q4Earnings

Volkswagen Puts Billions in Rivian - Innovation in small / medium companies Volkswagen's recent commitment to invest billions in cutting-edge technology highlights the ongoing shift in the automotive industry's preferences. As traditional auto giants recognize the need for rapid innovation, they are increasingly looking towards smaller, more agile companies to drive the future of mobility. This strategic move not only accelerates the development of advanced automotive solutions but also fosters a collaborative environment where innovation thrives. This trend underscores the importance of agility and forward-thinking in today's fast-paced market. Smaller companies, often at the forefront of technological advancements, are becoming pivotal players in shaping the future of the automotive landscape. Their ability to quickly adapt and innovate complements the resources and reach of larger corporations, creating a dynamic ecosystem poised for groundbreaking developments. As we witness this evolution, it's clear that collaboration between established giants and innovative startups will be key to driving sustainable and revolutionary changes in the industry. #Innovation #AutomotiveIndustry #TechInvestment #Collaboration #FutureOfMobility #volkswagen #Rivian Source: https://lnkd.in/dJcWZUH4

Volkswagen Group is set to invest up to $5 billion in Rivian, forming a joint venture to leverage Rivian's advanced technology for future EVs. This partnership aims to enhance software development, reduce costs, and accelerate innovation. With an initial $1 billion investment and up to $4 billion in additional investments, VW gains access to Rivian's proven hardware design and integrated technology platform. Discover how this collaboration will shape the future of electric vehicles and benefit both companies. Read the full article below ?? #VolkswagenGroup #Rivian #EVs #AutobodyNews

New Post: VW to invest up to $5B into Rivian in software deal - https://lnkd.in/grnTnZbD - Volkswagen Group said Tuesday it will invest $1 billion into EV startup Rivian as part of a broad software development deal that could expand to as much as $5 billion. It’s a boon for Rivian, which has a tenuous path ahead as it pushes to develop its mass-market R2 SUV. The startup’s shares shot up ? 2024 TechCrunch. All rights reserved. For personal use only. - #news #business #world -------------------------------------------------- Download: #Google #Font #Tester - https://lnkd.in/gKAZYbVN

VW and Rivian: Why large companies partner with startups In the face of rapid technological change, large companies are increasingly partnering with startups to stay agile and access new talent. These partnerships allow established firms to integrate cutting-edge technologies and innovative approaches more quickly and efficiently than their larger structure allow. The Volkswagen (VW) and Rivian partnership is a prime example. VW's investment in the electric vehicle startup Rivian is not just financial; it's a strategic move to infuse Rivian's agility and expertise into VW's operations. This collaboration is set to accelerate VW's electric mobility initiatives and shorten the development cycle for new models. Such alliances demonstrate the mutual benefits for both parties: startups gain financial stability and industry experience, while large companies tap into a pool of specialized talent and entrepreneurial culture. This symbiotic relationship is shaping the future of business, driving innovation, and fostering progress in an ever-evolving market landscape.

Much has been written about Volkswagen Group's #software crisis. Make no mistake. It isn't VW's problem alone. With a Rivian #partnership or without, or with CARIAD or no #Cariad, every #incumbent #automaker striving to develop an #SDV is staring at the same problem. This is because "#SDV represents a #generational change in #technology, #supplychain disruption, #engineeringskills, and #businesspractices. Everything [is coming to the automotive industry] at once," Philip Koopman told us. The Ojo-Yoshida Report's take on Volkswagen Group-Rivian deal, and what #SDV means to incumbent automakers.

Volkswagen will invest up to $5bn in Rivian. This investment and joint venture is a reflection of the challenges of both startups and corporations with the speed and scale needed in the energy transition and climate tech scaling. Corporates - Corporations have good intentions to change, and move fast. However, they struggle to do so at the speed and pace needed. Their processes are long, cumbersome and limited. This dea will help Volkswagen accelerate its plans to develop software-defined vehicles (SDV) as they compete with the software-led car Tesla - Rivian will license its software and IP. Startups and Scale-up - building a car venture is extremely challenging in terms of how capital, asset and operations heavy it is. Moving fast has tradeoffs in terms of the capital spent, speed of scale especially with supply chains and markets as they are today. This investment will provide the funding for Rivian to develop its smaller R2 SUVs that will roll out in 2026. RJ Scaringe #electricvehicles #ev #climate #energytransition #investments #corporateinnovation #climate #mobility https://lnkd.in/eBfauP3G

It’s not the 1st time… April 20, 2010, and the Daimler-Tesla partnership marked a collaboration between an old-school auto giant and a new-age electric car startup. Even before this announcement, the two companies had been working on integrating Tesla's lithium-ion battery packs into the first 1,000 units of Daimler's electric smart car. Post-investment, this cooperation deepened, benefitting both parties. And then… July 25, 2024, and the Volkswagen-Rivian partnership marks a collaboration between an old-school auto giant and a new-age electric car startup. So what happens next - what lessons learned might there be for everyone? I listened in to the Rivian Investor update last night for a few clues - and I’ll find a link to that recording if I can and pop it in the comments section asap. It’s a software play for VW and a scale play for Rivian - ‘simply’ that at this time. The money comes in several different tranches over the next couple of years. It’s an exciting development for sure, but I’m intrigued as to how it reconciles with the recent XPENG partnership…anchored in software as I understood it. As always, such developments are about the practical application of things, so how Rivians full stack software approach gets blended into the wonderful world of CARIAD will be a fascinating watch. The people, process, systems, and culture - they ALL need to be aligned of course. Access to VW’s global footprint can only be a good thing for a fledgling start-up for sure! And on the subject of global footprint…I wonder where Amazon (a significant investor customer in Rivian) are with this development? For sure there’s more to come - much more! #electricvehicles #automotive #software #innovation

Someone recently asked me where to go for SDV insight (was there a book or something?) The best answer I have is Junko's coverage both in her articles (paywall/free trial) and the The Ojo-Yoshida Report ongoing podcast series (free). For this story: SDV represents a generational change in technology, supply chain disruption, engineering skills, and business practices. Everything is coming to the automotive industry at once. The people at the top of the pyramid are steeped in the old ways -- with some able to change, but some perhaps too invested in status quo. And changing the skills/competency mix inside a big OEM quickly is no small matter. The startups have an advantage that they can come to the party fresh. But we see they can suffer from not benefitting from lessons learned. (First principles is not a great way to anticipate subtle life cycle issues that will arise.) We'll have to see how the VW vs. Rivian relationship develops. I doubt it will be a simple story.