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?? How can a data-driven approach transform your marketing strategy? In the latest episode of eCom Pulse Podcast, our host Eitan Koter ???sits down with Aaron Zagha, the Chief Marketing Officer at Newton Baby, Inc. Aaron shares his journey from finance to leading the marketing efforts at a company that's revolutionizing baby sleep products. Key topics covered: - The importance of a quantitative approach in marketing - Strategies for educating consumers about unique products - Balancing creativity with data-driven decisions - The role of influencer marketing in driving growth - The challenges and successes of running a bootstrap company Listen now and get inspired by Aaron's approach to achieving e-commerce success - https://lnkd.in/ecKnfhwj #Marketing #Ecommerce #Podcast #NewtonBaby #MarketingTips #eComPulse

ICYMI: we're bidding farewell to the Influencer Marketing Blueprint podcast... And refreshing the podcast with a new name: The Bottom Line But a new name isn't the only change coming. Why are we changing things in the first place? Kynship has evolved. Influencer marketing is part of what we do as an agency, but it's no longer our core focus — financial literacy, paid media strategy, creative strategy, forecasting and account auditing, benchmarking and profitability — this is all part of the Kynship process. We want this show to reflect the value we're bringing to our clients, but also, what we think is crucial in running an ecommerce business in 2024. So, why "The Bottom Line"? Because our mission is to cut through the noise and get straight to the insights and strategies that drive business success. It's about delivering practical, actionable advice that impacts your bottom line. It was time for our podcast to reflect that. The first new episode drops July 10th. You can expect to hear from experts like: ? Nik Sharma ? Andrew Faris ? Tom Brown ? Roman Raisuddin Khan So, who else should we bring on the podcast??

???????????? Episode #126 of Over a Pint Podcast -- with Founder and Managing Partner at FullSurge, Mitch Duckler. FullSurge is a brand and marketing strategy consulting firm working with some of the biggest brands on the planet.? ? ? Deloitte ? The Home Depot ? US Cellular ? Abbott ? GE The purpose of this convo was to discuss Duckler's latest book: The Future-Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging Technologies And this book is ??????. He provides insights from conversations with over 40 global CMOs, from Fortune 1,000 companies on topics ranging from: ?? Gen Z ?? AI ?? Influencer Marketing ?? And more Check out the pod on Apple. ?? #marketing #branding #podcast

Step aside, oversaturated influencer market – there's a new sheriff in town, and it's podcast influencer marketing! ??? Advertisers are finally catching on to what we podcast junkies have known all along: podcasts are the ultimate influencer marketing platform! Just take a look at the top podcast advertisers in the last 3 months: BetterHelp, Shopify, and Rocket Money. These brands are investing BIG bucks into the podcast scene, and who can blame them? We podcast listeners are a dedicated bunch! But hey, there's always room for more, right? If you're working with a brand that's ready to ride the podcast wave and connect with the most engaged audience online, now's the time to jump on board! Let's make some noise (preferably in podcast form) together! ?? #podcastpower #podcastadvertising #influencermarketing

The last episode of Season 4 just dropped. Catch Ishita Sinha, Growth Marketing Manager at Upgrade, Inc. and I as we dive into: - Keeping up with fintech and marketing industry trends? - Trying out Tik-Tok for the first time - The compliance factor in influencer marketing - Messaging and creativity on Meta and in-app - A/B testing and constantly trying to improve This episode is a masterclass for any fintech looking to scale their products for explosive growth. Head to The Fintech Marketers And Leaders Podcast page to listen to the full episode. Thanks Ishita for sharing your awesome insights. #podcast?#fintech #marketing

How do you take an old, recognizable Brand and breathe new life into it? The formula seems to be pretty simple; take a recognizable Brand, supercharge it with affiliates, influencers, and celebrities, and make it part of pop culture. Well, that's what Terence Reilly did at Crocs and again at Stanley. (It's easier said than, actually done). James and I dive into the rise of Stanley and their latest PR crisis in Episode 2 of the BrandBusters podcast... Let's hope their sales don't drop like a lead weight (pun intended). We also tackle: - The impact on consumers and brands of Amazon Prime Video (and others) showing streaming ads - Chatting with products before you buy them with Amazon's new AI - Being an "A" player at home Watch the LinkedIn Live replay on the BrandBusters page or listen wherever you get your podcasts (Spotify, Apple, and YouTube). Link in comments. #linkedinlive #podcast #ecommerce

2 main practical tips I pulled out from "Building Brands Using Communities, with John Davids" podcast: ? It all starts with the "Movement Formula," which you can unlock by asking the following questions: 1. What is the unifying belief that resonates with both my brand and target audience? 2. What proof builders are there to help establish trust between my audience and brand? 3. What actions do I want my target audience to take? and that's usually the revenue building part. ? To truly ignite the movement, weave a story around your brand. Think about brands like Careem, which through their commitment to simplifying people's lives, expanded into a comprehensive go-to application becoming the "everything app" that is heavily used in the Middle East. You can enjoy listening to the podcast here: https://lnkd.in/eCjv-6MH ? What brands do you think have successfully built a strong community? #BuildingBrands #OnlineCommunities #DigitalMarketing

Is Social Media the New "Shopping Mall"? Did you know that 19.4% of all e-commerce sales in 2024 are expected to come from social media? That’s up from just 5.5% in 2018. ?? What’s driving this massive shift? It’s simple: Genuine content + Seamless transactions = More sales. Authentic user-generated content builds trust. In-app transactions reduce friction and anxiety for buyers. No more jumping from Instagram to a random website and back. The fewer steps, the better the conversion. Brands: Are you tapping into this power yet? If not, it’s time to rethink your strategy. The newest episode of the ready set click! Podcast, featuringUpfluence co-CEOVivien Garnès has tons of interesting influencer marketing insight! Check it out! https://ow.ly/ba2M50TmgEx Found this useful? Share it with your network. ??

Luke and I are super excited to be a partner of the awesome Steph Smith's Internet Pipes product. Later this week, I'll be running through how Podcasts are an incredible tool for market research. I'll demo how to use Pod Engine to do market research; find and outreach to influencers; and uncover trends in ways never before possible. If you don't already know (you should!), Steph is the OG for spotting trends and capitalizing on them, having been successful multiple times with her own companies, as well as being the host of the awesome Andreessen Horowitz podcast. What I'm most excited by right now is how this data has been completely inaccessible until Pod Engine. From the perspective of somebody researching new business ideas and trends, we'll be covering things like: 1. How to spot trending topics in podcasts 2. Understanding who are influencers in your market 3. Identifying gaps and segments to target (and avoid) 4. Crafting high-converting, personalized outreach to podcasters Pod Engine AI and transcripts Onwards! ??

Is Social Media the New "Shopping Mall"? Did you know that 19.4% of all e-commerce sales in 2024 are expected to come from social media? That’s up from just 5.5% in 2018. ?? What’s driving this massive shift? It’s simple: Genuine content + Seamless transactions = More sales. Authentic user-generated content builds trust. In-app transactions reduce friction and anxiety for buyers. No more jumping from Instagram to a random website and back. The fewer steps, the better the conversion. Brands: Are you tapping into this power yet? If not, it’s time to rethink your strategy. The newest episode of the ready set click! Podcast, featuringUpfluence co-CEOVivien Garnès has tons of interesting influencer marketing insight! Check it out! https://ow.ly/wfQu50TliYb Found this useful? Share it with your network. ??