Dr. Tom Hall的动态

The US Army invested $11 million in a marketing deal with the United Football League (UFL) and Dwayne "The Rock" Johnson, aiming to boost enlistment. However, this high-profile partnership may have actually hurt the Army's recruiting efforts. Internal documents show the deal did not lead to a single new recruit and may have even resulted in a projected loss of 38 enlistments. The Army is now seeking to recoup $6 million from the UFL. The Army's marketing arm said the deal's materials were "out of context," but declined to provide more details or interviews. The UFL and Johnson's publicist also did not respond to requests for comment. This failed marketing venture highlights the challenges the Army faces in adapting its recruitment strategies to reach younger, digitally-savvy audiences. The reliance on traditional media channels and celebrity endorsements may not be as effective in the modern landscape. #Army #ArmyRecruiting #MarketingStrategy #DigitalTransformation #CelebrityEndorsements #MilitaryNews

Makes you wonder who’s running the marketing for the US Army. First they totally screwed up their slogans. Now they are clueless when it comes to sponsorships. I’d love to see the creative or strategic brief and the underlying insights that they gave to whatever agency proposed this campaign. (Admittedly I’m overly optimistic that they even submitted a brief. I’d almost bet that an agency brought this campaign to the Pentagon and they fell for it. That happens when you don’t have trained and experienced marketers and insights persons managing these efforts). #USARMY #Marketing #MarketResearch #ARF #FraudWasteAbuse #CustomerInsights #SurveyResearch #StrategicBrief #BrandEquity #MarketSegmentation #MarketMixAnalysis #FOIA #RFP https://lnkd.in/g22qiDbW

Leaders must understand that people connect with like-minded individuals and ideas. Celebrities and detached, impersonal programs don’t appeal to the average person. This principle applies to both recruiting and retaining talent. It’s essential to engage with talent on their level, offering programs and services that genuinely benefit and enhance their lives. Even the Army Balls and programs of yesteryear must be brought into a style that connects with the younger generation. By modernizing these morale events and making them more relatable, we can foster a sense of belonging and engagement among our service members. The Army Bet $11M on The Rock and UFL Ginning Up Enlistments. It May Have Actually Hurt Recruiting Efforts. https://lnkd.in/gSiWGVDg

The #Army is suing the #UFL & The Rock to recoup $6M from an advertising campaign that failed to yield a single new recruit. "Advertising only amplifies your brand, it doesn't cure issues with company culture" thought every #EmployerBrand & #RecruitmentMarketing practitioner. I'm starting to feel a lot better about some of my EB/RM failures throughout my career.

Hi LinkedIn! I am an active duty military spouse of almost 20 years & a social media and marketing manager at Paige’s Bakehouse! I’m here to share my professional insights, absorb as much as I can from others, and expand my mind. The one thing I’ve learned is that I can’t (and don’t want to) do this on my own.. so here it goes…. What’s the best marketing advice you’ve ever received and how did you implement what you learned? #socialmediamarketing #buildingabusiness #wereinthistogether

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Business goals/objectives can align with doing good for the military community, which not only impacts the bottom line but also creates lift in brand metrics among the military community.

Marketing, Trader Joe’s has nailed down how to market to their target audiences in their stores. The other day, I stopped in the store to snap a photo of this sign because I thought it was really clever. I had seen the ube pretzels before, but never felt drawn to purchase them until this trip, this sign. Your resume is like a Trader Joe’s sign, it’s your marketing piece that should make the employer want to say, “Yes, I want to have a conversation with him/her.” Does yours warrant that reaction? Give it a look and think of it as a marketing tool, one where you are showing off your skills, experience, and credentials. Draw their eye to your document and keep it there. When in doubt, consider what makes YOU different, showcase that. #transitioningmilitary #veterans #militaryspouses

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Wormuth: Army on Track to Meet Recruiting Goals Read more on the link below. #defense #sbir #military #jointwerx @jointwerx @blackhaysgroup #governmentcontracts #smallbusiness #entrepreneurship #venturecapital #consulting #strategy #leanstartups #startup #growthhacking