TBWA\Media Arts Lab的动态

Marketers and Media Buyers - Bad Boys: Ride or Die claimed the spot for biggest R-rated opening of the year, drawing in young, diverse moviegoers. Brands take note: the most elusive audiences are at the movies! #cinemaadvertising #mediabuying #mediaplanning #utilitymarketing #solarmarketing

The best attention to your ad, the best ad recall, the youngest audience median age and 100% viewability. Cinema advertising should be a vital part of any campaign!

Working with the success of our Brands brings success to your Businesses

#YouTube #Shorts #advertising is on fire right now. We are seeing amazing results in our campaigns. The ad creative IS the variable paired with a dedicated landing page, follow-up campaign, and personalization. Great article YouTube Advertisers

What best in class live audience engagement looks like?? Huge congrats to Martin Lewis who has received the Special Recognition award at the Broadcast Awards 2024. And it’s so deserved, I’m not sure there is anyone else who truly capitalises on the importance of live programming for audience engagement than Martin. But what makes Martin so affable in the consciousness of UK audiences? I believe it’s because is he listens. He almost acts more like a creator than a TV native. He, and his brilliant production partners MultiStory Media, craft his shows around the sentiment of the population and his viewers, which in turn creates truly engaged viewing. Because it feels like he is speaking to you, rather than what he wants to talk about. And if you think this is just relevant to consumer affairs you're wrong. From sports to news, the data proves that audiences are more likely to lean in when you allow them to engage directly. At Dizplai we are proud to play a role in the Martin Lewis Money Show, where our platform supports the real time comments, questions and polls that make up the show. Understanding audiences should be at the centre of the editorial mix. And it’s my challenge to the various producers, brands and rights-holders that we speak to each week. What is stopping you from creating best in class audience engagement? #broadcast #ott #content

Stop what you are doing and send this screenshot to every client of yours! This is a screenshot from the Cannes Lions 2024 Wrap-Up report. For those who don't know the Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of advertising and creative communications industry. And the wrap-up report says that this is the first time after the pandemic that humour-oriented creatives have been winning worldwide. It doesn't matter if you're doing a presentation for an internal meeting or a nationwide ad campaign if you infuse humour into it, it will be received well. In comedian/actor Kenan Thompson's words, "Humour cuts through the noise. If something is funny, it doesn't need to fight for your attention, you'll seek it out." There's a reason why the guys behind Moonshot, Devaiah Bopanna and Tanmay Bhat constantly come up with Ad Campaigns that go viral, they get humour. So, "Hasi toh Phasi!" that's it, that's the message. . #humourInAdvertising #AdvertisingInIndia #TanmayBhat #Moonshot #FunnyAds #CannesLions2024

?? Another Insightful Event by IPG Mediabrands: “From Broadcast to Stream” A warm thank you to Jeroen Bronselaer and Jean-Paul Philippot for their enlightening participation this week at Dolce, where we explored the evolving landscape of Belgian audio-visual media. Event Highlights: Local Collaboration: In Belgium’s tight-knit market, cooperation among broadcasters and synergy with local media and advertisers is essential. Government support can also provide a significant boost. Overcoming Data Challenges: Our commitment to local content is strong, yet improved data sharing is crucial to unlock deeper insights. Enhancing Storytelling: Broadcasters remain crucial for advertisers but need to elevate their storytelling to more effectively showcase brands. We kicked off the event with an engaging introduction by Danny Devriendt, who traced the evolution from the earliest films to today's giants like YouTube and META. Belgium may be small, but our impact is huge! Our local channels not only produce exceptional content but also reach a wide audience. Emphasizing unity, as IPG Mediabrands does—collaborating as one team with one voice—makes us significantly stronger. Let's stay optimistic about our future in media innovation! #BelgianMedia #Collaboration #Storytelling #IPGMediaBrands

STORYTELLING I The upfronts continue... with reflections from our amazing Trading Manager Mollie Cross on yesterday's Special Broadcasting Service (SBS) Australia event, with Jason Pollock from AdNews Australia. "In a time where most networks are out in market, showing how agile they can be in a challenging market, SBS set up their stall at this year’s Upfronts and set themselves apart.?Ever the sleek presentation, they continue to bring the human factor, favouring community, stories, and connection over the latest media buzzwords. The authenticity of SBS’s commitment to storytelling rings out in their glut of content spanning multiple genres and languages. Trusted news and global sporting events sitting alongside gripping drama, reality that pushes boundaries and poignant documentaries, while world movies and SBS Radio provide vital LOTE content options for those wanting to keep other languages alive in their home. SBS talks directly to our multicultural nation, offering a route to market that’s entrenched in spotlighting a culture of inclusion and belonging. Their commitment to accessibility, consumer experience, and sustainability were at the forefront of this year’s initiatives for the network, a key point of difference while others who’ve placed more focus on dollars-in, dollars-out or allaying concerns from well-documented broken company culture." #industryupfronts #inclusion #sustainability #mediareimagined ? Stephen Leeds Jacquie Alley GAICD Sam Cousins Nicholas Hayes https://lnkd.in/gVKdx2e2

Recently I spoke with Ad Age about all the news, drama, and big takeaways from Cannes Lions International Festival of Creativity. We all know the weeks after the Festival are the beginning of our New Year. Everyone’s fired up, talking about inspiration, determined to have brave conversations, motivated by being pissed off at not winning a Lion, pouring through copious trend wrap-ups, promising to do work that makes a difference. Then we bring on the ‘big idea’ meetings, the how we win action plans, the hack sessions, the unpack the work workshops.?Now, I'm not mad about this. This is a very good thing. We all need this kick in the arse to power us forward BUT... I would stress one big thing as we take our New Year's vigor to the table. Let's save the business before trying to save the world. This year, we saw a healthy body of work awarded Lions that used the power of creativity to transform businesses - AND people's lives, communities, and maybe even the planet. Work where the purpose was real, demonstrated at scale, and delivered tangible outcomes for both business and cause. We finally, hopefully, have gotten over being completely drunk on ‘purpose', and awarding advertisers with Lions simply for paying lip service to causes and social well-being. Let's go make more of this work, please! Happy New Year.