TargetBay的动态

Big things in the works at TargetBay! ? In case you haven't heard... our marketing tech is truly a game-changer for ecommerce businesses. ?? Email, SMS, Reviews, & Loyalty Programs—all managed from one unified suite of products. Whether it’s boosting customer engagement with BayEngage, building trust through BayReviews, or driving retention with BayRewards, the impact is undeniable. ?? On top of that, we’re getting ready to launch our Partner Program, bringing even more exciting opportunities for agencies and tech partners to grow with us. ?? (Stay tuned for more! Huge shoutout to our incredible team at TargetBay for continuously evolving our platform and pushing boundaries to drive customer success! ?? If you’re ready to simplify your tech stack and see real growth, check out how TargetBay can transform your marketing efforts! #EcommerceGrowth #CustomerEngagement #MarketingMadeSimple #TargetBay #Partnerships #BetterTogether

Big things in the works at TargetBay! ? In case you haven't heard... our marketing tech is truly a game-changer for ecommerce businesses. ?? Email, SMS, Reviews, & Loyalty Programs—all managed from one unified suite of products. Whether it’s boosting customer engagement with BayEngage, building trust through BayReviews, or driving retention with BayRewards, the impact is undeniable. ?? On top of that, we’re getting ready to launch our Partner Program, bringing even more exciting opportunities for agencies and tech partners to grow with us. ?? (Stay tuned for more! Huge shoutout to our incredible team at TargetBay for continuously evolving our platform and pushing boundaries to drive customer success! ?? If you’re ready to simplify your tech stack and see real growth, check out how TargetBay can transform your marketing efforts! #EcommerceGrowth #CustomerEngagement #MarketingMadeSimple #TargetBay #Partnerships #BetterTogether

Clusterzap.ai streamlines your marketing process by providing an all-in-one platform with advanced tools and automation capabilities. It enables businesses to efficiently manage omnichannel campaigns—across email, SMS, WhatsApp, and social media—using its generative AI for content creation. With real-time analytics, businesses can track performance, optimize strategies, and make data-driven decisions. The platform simplifies campaign management with drag-and-drop features for email templates, landing pages, and automated workflows, reducing time and effort. Clusterzap.ai helps you build personalized customer journeys, ensuring higher engagement, better conversions, and sustainable growth, making it the perfect solution for scaling your marketing efforts. #MarketingAutomation #OmnichannelCampaigns #GenerativeAI #ContentCreation #RealTimeAnalytics #CustomerEngagement #CampaignOptimization #LeadGeneration #BusinessGrowth #MarketingSuccess #ClusterzapAI #EmailMarketing #SMSMarketing #WhatsAppMarketing #SocialMediaMarketing #DataDrivenMarketing #AIpoweredMarketing #EfficientMarketing #PersonalizedMarketing #MarketingTools #LandingPageBuilder Rangarajan (Ranga) Sriraman R. ANANTHARAMAN Nikhil Mysore Praveen Jain Shreekanth Pattabiraman https://clusterzap.ai

?? "Underutilising [your retention platforms] hurts not only your investment into those platforms but also your opportunities for revenue growth." On Friday, Lee Smorthit joined Andy Mulcahy and the team at IMRG to share his top tips on how you can retain more customers and drive higher AOVs as we head into the busiest season in eCommerce ?? ?? Acknowledge there's so much more to learn The options for testing and segmentation on today's retention platforms are limitless. If you're not investing significant time into your platform, you're probably not getting your money's worth just yet. ?? Focus on deliverability Make sure you have really strong and compliant sign-up forms. This will boost your ability to opt-in highly relevant subscribers and keep you out of the dreaded Spam folder. ?? Make the most out of your tech stack Modern retention platforms put countless out-of-the-box integrations at your disposal, so make the most of them. The right integrations enrich the content you're sending and gives you access to some incredibly clever flows and segmentation options. ?? AI is your secret weapon It may sound counterintuitive but leveraging AI is one of the best ways you can humanise your content. Use AI to drive best-in-class personalisation so your customers feel seen and understood. ?? Explore new channels Retention marketing is more than just email campaigns. Integrate other retention channels like SMS and push notifications to reach your customer via the right medium at the right time. ?? Want to know how you can level-up those additional retention channels? There are still places available for our webinar this Wednesday at 11am, where Lee will be joined by Liam Jacques from Attentive to discuss how you can maximise your per-send ROI with SMS ahead of Black Friday ?? Don't miss out! Book your spot now: https://lnkd.in/eVb8AivK #customerretention #sms #ecommerce #webinar

This week, we're exploring different types of personalization across key channels like email, e-commerce, mobile, and more. Learn how brands leverage personalization to boost engagement, loyalty, and revenue. Check out the article and share your thoughts in the comments! #Personalization #Marketing #CustomerExperience #MarTech #AdTech #PersonalizationAtScale #HyperPersonalization

We all know personalization is hot in martech, but what truly drives customer loyalty? Alicia Arnold's latest article dives into the SCIENCE behind personalization, revealing the 5 CORE MOTIVATIONS that make it a B2B marketing superpower. Learn how to: ? Speak to your audience's deepest desires (think: gain, security, recognition) ?Craft messaging that resonates on a personal level (without being creepy) ?Build unshakeable brand loyalty that keeps customers coming back for more Ditch the generic marketing tactics and unlock the power of personalization. Read the full article now. https://lnkd.in/eGKYUNJR #martech #marketingpsychology #B2Bmarketing

The recent report from HockeyStack has sparked an important conversation about how we approach B2B marketing. One of the key findings is that the number of "touchpoints" and "impressions" required to convert an MQL into a closed deal has increased from 2023 to 2024—showing a 9.5% rise in impressions and a 19.8% increase in touchpoints. This data echoes a familiar narrative: the complexity of B2B buyer journeys continues to increase. Additionally, it highlights that incremental gains from retargeting, remarketing, and omnichannel strategies are diminishing. But the real question is, do we truly need this data? Here are the concerns. ->The Flawed Idea of Linear Buyer Journeys This linear, cause-and-effect thinking mirrors outdated theories behind lead scoring and nurturing. The data focuses only on digital touchpoints, simply because they are easier to measure. We’re clinging to a model that doesn’t reflect how real decision-making happens in B2B. It’s like saying, “It takes 15 customer service calls to win customer trust.” But trust is complex—it’s shaped by experiences, needs, and context. ->Equating Path to Outcomes Phrases like “it takes X touchpoints” or “Y impressions” give the misleading impression that we can control the timing and decisions of entire customer organizations. In reality, B2B buying decisions are influenced by countless internal and external factors—many of which are beyond our control as marketers. Looking backward, sure, we can count the number of impressions or touchpoints, but that doesn’t mean those interactions were the deciding factor. Touchpoints are simply evidence of a journey already in progress, not the cause of its success. To me, this trend highlights a bigger issue: being “data-driven” has led organizations to put too much faith in such surface-level analytics around their go-to-market strategies. Numbers that don’t always tell the full story. Interestingly, the report was also promoted by Exit Five (link in comments), which is where I first came across it. I didn’t expect it to ignite such wide-ranging conversations—take a look for yourself and see the B2B marketing divide on the topic. I particularly enjoyed Andrea ?? Lechner-Becker's perspective, which inspired me to write my own take. (Link in comments again :)) #B2BMarketing #MarketingAttribution

Ever wonder how leading brands boost engagement and conversions? In our latest case study, we explore how AI-driven personalization transformed marketing for a major e-commerce brand. From tailored product recommendations to dynamic email content for different customer segments, see how they achieved an increase in sales! Want to know how you can do the same? ?? Swipe through to discover the steps and results! coderelix.com ?#DigitalMarketing #AI #Personalization #CaseStudy #MarketingTech #CustomerEngagement #BusinessGrowth #LinkedInTips #MarketingStrategy #ITConsulting

Here are five key strategies to improve earnings through CRM for online store owners: 1. Personalized Marketing: Segment customers for targeted campaigns and send personalized emails with tailored product recommendations. 2. Enhanced Customer Support: Offer omni-channel support (chat, email, social media) and use chatbots for quick responses to common queries. 3. Loyalty Programs: Create rewards systems for repeat customers and provide exclusive offers to foster loyalty. 4. Streamlined Sales Process:Manage leads effectively with CRM tools and sets up automated follow-ups for abandoned carts to increase conversions. 5. Social Media Integration: Engage with customers on social media, monitor mentions, and encourage user-generated content to build community trust. These strategies can significantly enhance customer relationships and boost sales! I know you are curious to know more ?? ?? DM for more details ??? #CustomerEngagement #PersonalizedShopping #DataDrivenMarketing #LoyaltyPrograms #CustomerFeedback #SocialMediaMarketing #EcommerceOptimization #InventoryManagement #ReferralMarketing #MobileCommerce #storeimprovements #storeimprovements #eccomerce #Marketing #global

??Transforming COD Marketing Campaigns with AI-Driven Customer Profiling ???? As businesses continue to navigate the ever-changing landscape of marketing, one thing remains constant: understanding your customers is key to success. And with the rise of e-commerce and cash-on-delivery (COD) payments, knowing your customers has never been more important. That's where AI-driven customer profiling comes in. By utilizing advanced algorithms, businesses can now gain a deep understanding of their customers' preferences, behaviors, and buying patterns. This powerful tool allows businesses to tailor their marketing campaigns specifically to their target audience, ultimately leading to higher conversion rates and increased sales. But how exactly does AI-driven customer profiling improve COD marketing campaigns? Let's take a closer look. ?? Accurate Targeting: With AI, businesses can segment their target audience based on various factors such as demographics, interests, and purchase history. This allows for more accurate targeting and ensures that the right customers are receiving the right messages at the right time. ?? Cost-Effective: By understanding their customers better, businesses can optimize their marketing budget and focus on the most lucrative markets. This avoids wasting resources on ineffective campaigns and ultimately results in a higher return on investment. ?? Personalization: Studies have shown that personalized marketing messages have a significantly higher conversion rate than generic ones. With AI-driven customer profiling, businesses can create personalized marketing campaigns that speak directly to their customers' needs, interests, and pain points. ? Customer Retention: By continuously collecting and analyzing customer data, businesses can identify patterns and trends to predict customer behavior. This allows them to proactively address any potential issues and improve their customer experience, leading to higher customer retention rates. The world of marketing is constantly evolving, and AI-driven customer profiling is just one example of how technology is transforming the way we do business. Embracing this technology can help businesses stay ahead of the curve and see real results in their COD marketing campaigns. So if you want to boost your COD marketing efforts, it's time to harness the power of AI-driven customer profiling. Are you ready to take your business to the next level? #AI #CustomerProfiling #CODMarketing #Personalization #CustomerRetention