#AdWeekEurope - incredibly rewarding few days, for several reasons;
1. Sense-check on what's hot in the industry - the content absolutely covered the topics that matter the most in our industry right now - these tend to have multiple panels, even if the content in each one is a little thin by necessity (it's hard to get deep, when you have only got a 40-minute slot), but at least you get a topline AND you see who is interested in it, and why.
2. The more oblique sessions - these are the best ones for me, personally - anything that's firmly in the cross-hairs of the industry, i kinda think i already know, but the things that are at the periphery of my own personal perspective - well, that really floats my boat - i want to know more about things that i don't normally hear about in my day today data-focussed world - whether that be gaming, influencer, content, or cocktails (yep, please, and thankyou). No celebrity run-ins for me this year, unlike my past conversations with Chris Eubank, Terry Waite or Ken Scott, but......
3. Meeting people - well, that's the key, for me. Anyone who knows me is aware that I'm a sociable beast, i like meeting people, chatting to strangers in queues (after-all, i wouldn't have co-Founded #intuizi had i not met John Williams in a queue for a session at AdWeek a few years back) and catching up with friends old and new - and this year, AdWeek really outdid itself in that regard, the new venue was a far more sociable environment, even met a few new friends at Pret just around the corner.
Thankyou #AdweekEurope - and thankyou to everyone i got to meet or catch up with, i will try to namecheck you in the comments, because i love you all, but if i miss you out, please feel free to nudge me!
General Manager at Staples Stores
1 个月I wish my target was this exiting ??