NYU Tandon Future Labs的动态

In honor of the acquisition news for Rupa Health, here is their former head of growth Koby Conrad ?? with a MASTERCLASS on growth for digital health companies. It took me 3 sittings to get through the whole hour. He covers * the shifting relationship between paid and organic search strategies in going from 0 to 400k organic visitors / month * how they used clinical experts supported by GenAI in their content strategy * The role of social content in B2B and trust-driven niches like healthcare * Youtube strategy and how create a funnel for which content and creators to support and double down on * Paid partnerships with clinician curriculum partners * When to build your own channels and how to deploy them relative to different customer avatars * Trade show strategy * How to deploy outbound sales teams in concert with the above https://lnkd.in/eSDqJ5Xu