MobileFuse & ID5 team up to supercharge your ad campaigns! See up to 23% lower CPAs, 39% lower CPCs, & 16% lower CPMs. Reach more customers while respecting privacy. Learn more: [link to MobileFuse website] #MobileFuse #ID5 #DigitalAdvertising #AddressableAdvertising #PrivacyFirst
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This is well worth a moment of your time to read, highlighting a point I often raise of why do advertisers who fund the whole ecosystem have so little say in how it’s run or oversight of where the money is being spent, in what other industry does this happen? Privacy cannot be used as an excuse to continue to provide a lack of transparency about what our money is actually buying? Especially when time and time again, those we entrust with our money, have shown that profit comes before integrity. These types of practices, plus other forms or rampant fraud, MFA, low quality and hidden costs are the reason we stopped buying open web display three years ago and haven’t looked back since. The industry needs to clean its act up, if it’s to win back advertisers like us and stem the tide of others throwing the towel in and calling time on the unmersuarable, unreportable and untrustworthy…
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?? Struggling with third-party cookie limitations? ?? Explore how Universal IDs provide a privacy-friendly solution for personalized advertising. https://lnkd.in/dk_7EDmf #adtech #thirdpartycookies #publisher #programmatic #privacyfirst #universalid
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?? Unlock Higher CPMs by utilizing First-Party Data through Identity Solutions! As publishers prepare for the end of third-party cookies, #identitysolutions are proving to be essential for enhancing ad performance, especially on mobile devices. ?? According to Ezoic data, domains utilizing #firstpartydata through ez-ID have seen significant boosts in ad fill rates and user engagement. More importantly, they've attracted greater competition from ad bidders, leading to higher CPMs. Key stats: ?? 55% average CPM uplift on mobile ?? 2x increase in ad fill rates and EPMV ?? 46% CPM uplift on Chrome mobile devices ?? 104% CPM uplift on Edge/IE mobile Elevate your monetization strategies by collecting and utilizing first-party data! Full insights in our newest article: ?? https://lnkd.in/geysvFnq
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Firefox introduced a new feature called Privacy-Preserving Ad Measurement. Here’s why you might want to consider turning it off. https://lnkd.in/dTRMP_f6
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For years, we've been anticipating the shift away from cookie-based tracking in digital advertising. Google's latest timeline extension doesn't come as a surprise, but it's crucial for brands to stay ahead of the curve. At Causal IQ, we're already steering away from cookie-reliant approaches and embracing innovative strategies to ensure our clients' success. Hit me up if you want to nerd out more about this and discuss strategies to get ahead of what's to come. #cookies #adtech #advertising #causaliq #google
Google recently announced the delay of Chrome cookie deprecation for the third time. Originally slated for Q3 2024, the phase out of third-party cookies is now expected to commence early next year. Read more about the implications of Google's cookie delay and our approach to the changing digital advertising landscape in our latest article. #CookieDeprecation #GoogleChrome #DigitalAdvertising #Programmatic https://lnkd.in/ge8iCt9B
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as a Big Tech "gatekeeper," if they do this Apple would also be required to offer an "App Store Eraser" to allow users to remove the annoying App Store ads for copycat iOS apps that interfere with finding the app you actually want. Realistically anybody who would block enough ads with Apple Web Eraser to impact publisher revenue already has a normal ad blocker. But if this feature does come out I will figure out how to file a DMA complaint requiring fair treatment for Apple's own (worse) App Store ads, which would work out to a net win for users
New from me: Earlier this month, reports emerged that Apple was preparing to launch a "web eraser" tool in its Safari browser. Effectively an ad blocker, it's anticipated to let users get rid of unwanted parts of a website -- ads, images, text -- and remember those choices the next time they visit. Publishers and other companies in the online ad community have been lamenting its expected rollout over fears it could devastate media companies' ad revenue in an already choppy period. Over in France, a group of trade associations representing more than 800 publishers, advertisers, agencies, sales houses, and adtech companies has written to Tim Cook, urging Apple to reconsider. Read more over at Business Insider https://lnkd.in/eGJE-ZWP #apple #adblocking #digitaladvertising #weberaser #ios18 #wwdc #safari
