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When the marketing department goes look for a way to automate their quarter-end process, the strategic goals are always clear: streamline production and cut costs. But often times, there is lack of clarity around the total cost of ownership to ensure you're not just shifting workloads but genuinely optimizing your operations. Key points to assess: ?? Impact on Team Workload - Will the new system truly reduce the time and effort required, or will it just change the nature of the work? ??? Resource Needs - Evaluate if you’ll need to add staff to manage the technology. Ideally, automation should reduce the need for extra team members, not create it. ?? Vendor Claims - Be wary of assurances that the system is so easy to use that it will save time and resources effortlessly. Often, we see teams expanding to support the new system, which can undermine your goals. ? Detailed Questions - Ask specific questions about the system’s demands and its impact on your team to ensure it aligns with your cost-saving and efficiency objectives. Choosing the right content automation tool means ensuring it truly supports your strategic goals without adding unforeseen costs. Our Founder & CEO, John Toepfer explains in our latest article on the Synthesis blog. Read his tips for marketing teams to make the right choice: ??https://hubs.ly/Q02JPQ850 #ContentAutomation #CostManagement #Efficiency #StrategicPlanning #TechEvaluation #WorkloadManagement

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