When the marketing department goes look for a way to automate their quarter-end process, the strategic goals are always clear: streamline production and cut costs. But often times, there is lack of clarity around the total cost of ownership to ensure you're not just shifting workloads but genuinely optimizing your operations. Key points to assess: ?? Impact on Team Workload - Will the new system truly reduce the time and effort required, or will it just change the nature of the work? ??? Resource Needs - Evaluate if you’ll need to add staff to manage the technology. Ideally, automation should reduce the need for extra team members, not create it. ?? Vendor Claims - Be wary of assurances that the system is so easy to use that it will save time and resources effortlessly. Often, we see teams expanding to support the new system, which can undermine your goals. ? Detailed Questions - Ask specific questions about the system’s demands and its impact on your team to ensure it aligns with your cost-saving and efficiency objectives. Choosing the right content automation tool means ensuring it truly supports your strategic goals without adding unforeseen costs. Our Founder & CEO, John Toepfer explains in our latest article on the Synthesis blog. Read his tips for marketing teams to make the right choice: ??https://hubs.ly/Q02JPQ850 #ContentAutomation #CostManagement #Efficiency #StrategicPlanning #TechEvaluation #WorkloadManagement
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Bear this in mind, Information acted upon brings Transformation. Irrespective of the uploaded contents that highlight Thryv, failure to take actions as regards thriving your business won't transform your business. One thing about embracing Thryv is the Transformation it'll bring to your business. Embracing Thryv is like refining your business. With Thryv, expenses will be reduced. The money you will spend to employ and pay a customer care agent for customer care support, an accountant to manage your finance, a personal assistant to schedule online meetings or marketing analyst to track and control your business will be minimized. Thryv has amazing features or offerings you can benefit from only when you get on the platform. You can try out their free plans– https://lnkd.in/eh-9GNaX like "command center" to see yourself. Thryv's demo trial is even epic, you can schedule a personalized session where a business specialist will guide you through the platform's features, showing how it can help with tasks like customer management, scheduling, invoicing, and marketing automation. The demo provides a one-on-one analysis tailored to your business needs, helping you understand how Thryv’s tools can streamline your operations. With Thryv, "you'll never walk alone". It's up to you, "Aspirants of Greatness". What makes Knowledge truly powerful depends on the action who acquired it takes, you can be informed and still be the same. What differs an informed person and a transformed person is the "ACTION TAKEN".
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Fully Reap the Rewards of Customer-Centricity I President | Growth Strategy Expert I International Professional Speaker I Best-Selling Author | Award-Winning Influencer | BOD and Executive Advisor
It’s especially important for growth that Marketing achieve operational excellence. Here’s where to focus when it comes to business processes. #smartbusiness #businessplanning #operationalexcellence https://lnkd.in/gMFjxS8k
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Are you looking to transform your business digitally? Timing is crucial in this process. Whether it's automating repetitive tasks or enhancing efficiencies, knowing when to leap can make a significant difference. ? Check out this article. It delves into the intricacies of digital transformation and how it can improve not just your product or service but also the experience of your employees and customers. #DigitalTransformation #BusinessStrategy
Council Post: Is Your Company Ready For Digital Transformation?
forbes.com
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9 Ways Implementing Workflow Automation in Your Business Makes It More Attractive to Potential Buyers 5. Scalability and Growth Potential Workflow automation allows businesses to scale operations without proportionally increasing costs. This scalability is attractive to buyers who are looking to grow the business further. Example: An automated marketing platform can handle increased volumes of marketing campaigns and customer interactions without requiring additional manpower, showing potential buyers a clear path for growth. https://lnkd.in/gtVMiVTQ
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Every year that passes by teaches me more and more about how technology businesses actually buy marketing services. ?? Reflecting on some of our successful proposals shows: - Objectives that reflect the client’s genuine goals - Expectations, so we’re realistic about where challenges lie - An approach covering how our senior team is involved?? - Deliverables that produce results - Achievable timelines? - Measurement and KPIs – aka return on investment - How we’ve done it before No fluff. No us, us, us. Just oomf, value and transparency centred around the person’s business. Them, not Bamboo PR. It took me far too long to realise this. Always happy to share the framework (i.e. letting others pinch it!)??? #marketing #technology #sales
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My 4 biggest struggles in building Digital Redefined were: - Getting lost in the weeds. Like many business owners, I found myself putting time into efforts that were unimportant to my business or clients - Not putting processes in place earlier. When recurring tasks didn't happen frequently enough to remember the steps, I'd waste time researching what I had done in the past. Failing to learn more about sales processes. Every industry is different, but there are plenty of tactics that I could have applied earlier in my journey. - Not having a mentor or accountability partner. Like many business owners, I did not take the time to elicit feedback and support from people in similar positions. To fledgling business owners, here's my advice: - Before prioritizing a task, ask yourself if it will progress your business. If it doesn't improve the business or bring value to your customers, pass it off, or don't do it. For example, - Put systems in place and document your recurring activities. Checklists and templates improve the quality of your work and reduce the time to execute. I keep my SOPs and tasks in ClickUp. - Identify your weakest skills that would impact your business most and prioritize learning more about them. Take some time monthly to sharpen the saw and work on a specific skill you need to improve. - Going it alone sucks. People have been through the same problems; lean into them to keep yourself motivated and accountable. What else do you struggle with?
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Business transformation is a process. All business functions, including Marketing, run on processes. Therefore, with very few exceptions, our answer is – Process First. Why? Because technology is an enabler. It enables the automation of business processes. Some, or all parts of, a process have the potential to be automated. The right Marketing technology can improve your existing processes which ideally will help you deliver better customer and business results, the ultimate aim of any transformation. #smartbusiness #marketgrowth #marketstrategy https://lnkd.in/gkX-553e
Why Business Transformation Must Start with Process, not Technology
https://visionedgemarketing.com
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Agency Project Management System Made Simple and Functional | ClickUp Verified Consultant | Founder @ The ProcessEase (Trusted by 50+ Agencies & Other Service-Based Biz ??)
One thing I observed in SCALING digital agencies ?? That you can also apply in your GROWING agency… Scaling agencies never stop process improvement! ?? No matter where you are in your business, your process should evolve and adapt to your growth. ? Your processes when you were working with 1 client... might not be efficient anymore when you are working with 5 or more clients. ??♀? ? Make it a routine to always improve your process. Here's how you can do it: 1??Identify where you're currently at in your business. ?How many clients are you working with? ?How many team members do you currently have? 2?? Audit your system and process. ?Can your system and process handle your current business level? 3?? Improve or adjust your process 4?? Implement the changes then update your SOP 5?? Observe, then refine if needed ***Repeat the Step 1-5 regularly ?? You see, your process improvement is not a one-time task. ?? It should be recurring. ?? PS. How often do you review and improve your process? ?? ---- PS. Follow Jane Caillio, LPT if you are interested in process, systems, and entrepreneurial life. #helloconnections #businessoperations #processimprovement #digitalagency #automation #clickup #workflow
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Unlock the Power of Automation for Scalable Growth ?? In today's fast-paced business environment, automation is no longer a luxury; it's a necessity. Here's why setting up automation is essential for optimizing your business operations: ? Increased Efficiency: Eliminate repetitive tasks and focus on strategic initiatives. ? Consistency & Accuracy: Ensure every task is completed with precision, every time. ? Cost Savings: Reduce labor costs by automating routine workflows. ? Scalability: Grow your business without a proportional increase in resources. ? Better Customer Experience: Deliver quick, reliable, and personalized service. ? Data-Driven Decisions: Make informed decisions with real-time insights. Don't just keep up with the competition—get ahead by implementing automation in your operations. Want to learn how? Let's connect and discuss how you can streamline your business processes. #BusinessAutomation #Efficiency #DigitalTransformation #LinkedInNetworking #ScalableGrowth #DigitalMarketingServices #BusinessGrowth ? #OnlineMarketingHelp #MarketingStrategy ? #SmallBusinessSupport ? #GrowYourBusiness #SocialMediaMarketing? #BrandAwareness #SEOExpert #MarketingSolutions #BusinessConsultant? #OnlineBusinessGrowth? #MarketingHelp #ContentMarketing? #SocialMediaExpert #LeadGeneration #MarketingForSmallBusiness? #EntrepreneurSupport #FacebookAdsExpert #YouTubeSEO
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Leverage the digital tools all you can, they are, or can be, enormously impactful productivity tools.? However, abandon strategic thinking at your peril! #digitalstrategy #digital #aiadvancement
4 hurdles to successful ‘digitisation’
https://www.strategyaudit.com.au
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