I spent much of my career in downtown Brooklyn, working at Forest City starting in 1994 and serving as Chair of the Board of the Downtown Brooklyn Partnership from 2013-2016. While I had the privilege of participating in downtown Brooklyn’s transformation from the mid-1990s onward, I am blown away by the retrospective the Downtown Brooklyn Partnership released on the 20th anniversary of the 2004 rezoning.
In two decades, the neighborhood has witnessed the production of 32M SF of new residential, commercial, cultural, and academic spaces, producing over $34B in economic impact to the city. Kudos to the key government, private, and civic sector players for this epic outcome. Brooklyn's story of unprecedented growth and urban revitalization teaches us a lot about how public policy can be catalytic to economic development. However, it also teaches us what we don't know.
One critical lesson that should not be lost when civic leaders and public servants are creating large scale masterplans is to prepare for the unexpected!?Those of us who were there decades ago, when downtown Brooklyn struggled with crime and lack of economic opportunity, appreciate how the essential thinking behind the 2004 rezoning was so different from what came to be.
The focus then was to incentivize companies to bring new business to Downtown Brooklyn and the plan centered on?building commercial office space. The creation of high rise residential, along with cutting edge cultural and retail spaces was a remarkable, serendipitous by-product of the original plan, driven by the global “Brand Brooklyn,” great public transit, and government investment.
Today, Brooklyn's bustling downtown of over 22,000 new residential units—including 4,500 affordable homes—nine new hotels, and 2.4M SF of retail spaces looks very different from what planners and civic leaders believed would happen. The creation of 2.8M SF of new office space is today a part of Downtown Brooklyn’s transformation and not the headline we thought it would be 20 years later.
Given the transformative forces of the pandemic, this vibrant mixed-use district is a blessing. My big take-away is that rethinking our downtowns should always come with a nimble, creative, and flexible framework. This allows unexpected possibilities to unfold as market forces, urban dwellers, and social constructs evolve. Future proofing our communities with this type of thinking is vital to ensuring cities’ timeless engines of growth and opportunity.
Check out the Story Map to see the transformation I have been lucky to witness https://lnkd.in/gQYfzQsj
Regina Myer Tucker Reed Joe Chan James Whelan