Exciting discussions around the future of storytelling and content creation at On Air Fest 2025 Podcast Business Summit with Bloomberg. Thanks to Bloomberg News’ Ashley Carman for inviting us to participate in the conversation and dive deeper into the next frontier of storytelling. ? Our five key takeaways: - Quality is superseding discoverability and virality, freeing up creators to create more expressively, focusing on what matters to them and their audiences - Emerging video trends in podcasting are driving deeper connection and community with their audiences - Audio (and video) production workflows can be a crucial component for storytellers’ ability to scale up their messages efficiently and effectively ? - Brands who embrace podcasting and storytelling in their mix are amplifying their communities’ passions, giving these brands an advantage - A shift to longer-form content is fostering deeper community engagement and value to the listener, while helping creators monetize their content ? We left the Summit inspired by how storytellers are investing in connection and engagement. ? #OnAirFest #podcasting #contentcreator #Sweetwater #storytelling
It’s always an interesting story about how a person goes from empty stanza to this! And Sweetwater can certainly be in a unique position to tell that story. :)
Video Content Creator
2 周Short-form video has its place, but glad to hear about a shift back to longer-form. Looking forward to seeing what else comes from Sweetwater in the future.