Sweetwater的动态

I read an article on Dynamic Pricing in The Sunday Times by Kolette Lim, published on 7 July 2024. Pricing is one of the levers for businesses to grow their revenue. The concept of dynamic pricing isn't new. Years ago, I recall reading that Coca-Cola was either testing or planning to adjust drink prices based on weather conditions via vending machines. On hotter days, consumers would pay more for a can of Coke compared to cooler days. Eventually, Coca-Cola abandoned the idea due to backlash. Other forms of "dynamic pricing" that do not occur in real time are observed in cinemas offering discounted tickets on weekdays. The Sunday Times article pointed out dynamic pricing might not be suitable for industries such as healthcare and retail, where maintaining price stability and transparency is vital for consumer trust and satisfaction. While dynamic pricing offers potential revenue growth, it will likely remain a debated strategy in business. https://lnkd.in/gzvn_V_w

Start with good lighting and music ??. Add comfy seating and friendly staff to make customers feel at home. Small touches like fresh flowers ?? and local art can make a big difference. Share your tips below! Download our restaurant marketing guide plus video tutorial for more insights. #CustomerExperience #RestaurantMarketing #HospitalityTips #restaurantmarketing #restaurantmarketingtips #restaurantmarketingsuccess #restaurantmarketingagency #restaurantmarketingstrategies #restaurantmarketingadvice #restaurantmarketingcompany #restaurantmarketingexpert #restaurantmarketingguide #restaurantmarketinghelp #restaurantmarketinghacks #restaurantmarketingideas #restaurantmarketingstrategy #restaurantmarketingtip #restaurantadvertising

I experienced this first hand the other day, with a meal out. I’d never been to Flat Iron before, but they clearly understand the Peak End Rule. Well, they also know the importance of first impressions; with a tasty bowl of popcorn served up as soon as we sat down. But fast forward to the bill, and accompanying it came some mini cleavers, which turned out to be tokens for free (and really good) ice-cream. Yeah, I remember the highlight - the steak. But that ice-cream finish also stands out, and sure did help shape the way I (positively) remembered the overall experience I had! The lesson for festivals and events? You may not be able to shape and influence everyones peak ‘most intense’ points (the highlights), but you sure can try and do something when the time comes for them to leave. And what with the importance of immediately selling tickets for next year's event to this year's customer, the Peak End Rule is something you need to give some attention to. #Festivals #Events #FestivalMarketing #EventMarketing

#SolutionsforGroup Thank you to everyone who participated in our latest poll on the challenges of integrating ??Live Music into your ?? Hotel’s amenity offerings. I’ll start offering one solution per post. Allow me to address the Number One concern: ??BUDGET: After 3 decades of performing in hotels, I have observed that if success is measured solely upon the increase in Food and Beverage Sales in order to pay for the band, it is rarely justified by management. However, seen as a whole—as a guest experience amenity and a branding boost—there are few long term, cost-effective investments that can help create repeat business.? I estimate that 20% of guests acknowledge us in the positive while we perform in the lobby or in the restaurant/bar area.?Given that our weekly rate is less than a two-night stay during the peak season, doesn’t it make sense to hire musicians if it brings back ONE guest who appreciates something more than canned music? All feedback is welcome! Let’s keep finding the right solutions for your property!

Experience the Perfect Fusion of Gourmet Delights and Live Entertainment At FestivalPass, we believe that the best experiences are those that bring people together through their passions. Imagine a place where food and wine aren’t just sustenance—they’re an art form, crafted to perfection by chefs who start their day in the early hours to bring you the freshest, most delicious creations. Picture a bakery on-site, producing handmade pastries using family recipes that have been passed down for generations. Or a pasta shop that unveils a special dish—the pasta rose—just once or twice a year, making it a must-try for every festival-goer. Now, add to that a backdrop of live music from your favorite artists, filling the air with melodies that move your soul. This isn’t just a festival; it’s a celebration of life’s most indulgent pleasures. Whether you’re a foodie, a wine connoisseur, or a music lover, FestivalPass is your gateway to unforgettable experiences. Join us, and let’s make memories that last a lifetime. #FestivalPass #LiveEvents #FoodAndWine #MusicLovers #FestivalExperience

Be the Café They Remember ?? Café Owners! People don’t just come for coffee; they come for experiences. Make your café unforgettable! Curate a cozy ambiance that invites them to stay longer ??? Host events like trivia nights or live music ?? Use tools like Loyal Mate to reward them for their loyalty ?? Great coffee gets them in the door, but great experiences keep them coming back. What makes your café special? #BusinessGrowth #CustomerLoyalty #smallbusiness

Music is more than just noise. It’s a brand - an experience. ???? That’s why it’s so important for the music you play to complement the ambiance and enhance the dining experience for patrons. Generally, you'd want to avoid music that is overly loud, disruptive, or inappropriate for the atmosphere. You wouldn’t hear Hip Hop or Rock in a nice restaurant ?????? Be thoughtful about what you play for your customers, and with SoundMachine‘s genre and mood based stations, it’s easy to set the right vibe for your business. ???? #SoundMachine #BeatsForYourBusiness #BackgroundMusic #MusicGenres #MusicBusiness #CustomerExperience

CAN WE STOP STRATEGISTS WITH THEIR 67 SLIDE DECKS!?!! It’s a clear sign they don’t know strategy. If they can’t land a strategy in 1 slide then they don’t have a strategy. ?? If you’re interested in how to do this, I’m sharing the process I used selling strategy to Coca-Cola, Pepsi, and Universal Music next week in a free presentation: https://lnkd.in/gSG2ScNV

I don’t usually share much about my personal life on LinkedIn, but today I wanted to break the mould. For those who know me, music is a huge part of who I am, and recently, I had a jam with my best mate over a few glasses of wine. It got me thinking about how much music has in common with what we do in the hospitality industry. For starters, music and food bring people together to have a great time - the essence of hospitality! In music, it’s all about people, passion, talent, and teamwork coming together to create something that feels special. That’s exactly what we aim to do in restaurants. Every day is about hitting the right notes together—crafting exceptional guest experiences that leave a positive difference in peoples lives, much like the perfect song played in sync with a great band. Everyone has their part to play, and when it all comes together, the magic happens. I hit a few wrong notes now and then (who doesn’t?), but at the end of the day, it’s about loving what you do and working with people who inspire you to create something people can enjoy. Whether it’s on stage, in the kitchen, or out on the restaurant floor, it’s that shared passion and playing well together that make all the difference. Here’s to finding your rhythm and loving what you do—whether that’s in a band, in the kitchen or running a great business. So here it is, the 4-minute jam! ???? #Passion #Teamwork #Yumpingo #MakingADifference #Music #Hospitality #Restaurants #GuestExperience