I’ll be honest - most people don’t google me to solve their big business problem. Because most people don’t even know that content licensing exists! They hear about me from a friend or they realize one day they want a different life and business. Then they come seek me out. But my services would fall under the category of “selling a desire”. I sell the key to successful content licensing ?? And people pay me handsomely to learn how to do it successfully. Truth is… you can sell a problem or a desire. It doesn’t matter. And, in my book they both crossover anyway. Your expertise isn't the problem. It’s who you’re selling to. As long as you solve a specific problem or offer a solution that fills a desire or goal for a company… Your content is licenseable! So don’t get caught up in the mumbo-jumbo of problem/desire - And start realizing that by licensing your course or content, you can blast off ?? out of the overcrowded online consulting space - and dive ??into a crystal clear blue ocean. → Have you watched our Licensing 101 video? It will blow your mind with possibilities. https://lnkd.in/ggduSf6w ↗? Share with an expert who's ready to sell to their course to a bigger buyer with deeper pockets
