SWARM的动态

?? Don’t miss out on our Q1 opportunities — and get a sneak peek into what’s coming in Q2! As we dive into the year, it's important to stay ahead of the curve. Whether you're planning your next marketing campaign or evaluating new advertising strategies, now is the perfect time to align your goals with the latest trends. According to Forbes, strategic marketing and advertising are evolving rapidly in 2025, with a clear shift toward more personalized, data-driven approaches. This means there are incredible opportunities to engage your audience like never before. From cutting-edge digital ads to community sponsorships, the right strategies can help you make a lasting impact. Now’s the time to act on Q1 opportunities, and don’t forget — Q2 is just around the corner with even more exciting potential! #Q1Opportunities #Q2Preview #MarketingTrends #AdvertisingInsights #StayAhead #DigitalStrategy

I have heard this talk before. But it never gets old! Pavilion #PAVILIONPALOOZA #GTM speaker Canberk Beker’s fantastic talk on the importance of unifying attribution brought up many good points on how traditional attribution has let us down. Because it assumes the journey is linear and only influenced by marketing, it ignores complexity. The future of attribution will be the foundation of allbound GTM motion, so it is important to strive for company level analytics where one can track the customer journey with entire GTM touch points. Some starting signals are: - Email click from someone else within the same company after an outbound email - Email attachments download from someone else within the same company after an outbound email - Website boost from someone else within the same company after an outbound call- G2 profile view and competitors check after an outbound call or email All of these signals indicate varying levels of interest and engagement, helping you identify potential leads and opportunities more effectively. From there, you can define your signals, evaluate your ability to track, create signals, define your value propositions and ultimately automate signal tracking. More sessions:

A Google Business Profile is like a digital storefront for your company. Keep it updated and optimized to ensure local customers can find you and learn why your business is the one they can trust! #GoogleBusinessProfile #LocalSearchSuccess #DigitalMarketingTips #OnTargetTV #GrowYourBusiness #OnTargetAdvertising #DMSProducts #GoogleBusinessProfile #IndoorAdvertising #LocalBranding #MississippiMarketing #ScreenPackages #DigitalPresence #BoostYourBusiness #RetailAdvertising #GymAdvertising #TargetedReach #SmallBusinessSolutions #LocalEvents #DigitalOutOfHome

?? Heading to AWS re:Invent next week? So are we! We’re thrilled to announce that LeadGenius will be at AWS re:Invent next week, and we’re bringing the secret sauce for event marketing success! ?? Whether you're gearing up for the big stage or wrapping up your post-event outreach, our latest guide, Mastering Event Marketing: A Comprehensive Guide to Pre- and Post-Event Data Work and Campaigns, has you covered. From audience targeting to follow-up campaigns that convert, this guide will help you squeeze every drop of ROI from your event strategy. Want to supercharge your outreach? We’re offering a FREE enrichment campaign to help you identify and engage the best-fit contacts for your campaigns. ? Find key decision-makers faster ? Enhance attendee lists with custom insights ? Boost your pipeline with net-new opportunities Hit me up if you want to take advantage of this exclusive re:Invent offer. https://lnkd.in/gjdRyg5v

We...may have broken the world record for ROI from LinkedIn ads last year...?? Spent <$500. Drove seven figures in pipeline. Closed seven figures in revenue. Our focus on was driving interest in our new product. And we did this in two ways by using: 1. Video testimonials 2. Thought leadership ads Focusing on account lists that contained: 1. Closed lost opportunities 2. Churned customers So what happened? ?????? ?????????? ?????????????????????? ???????????????? ???????????? ???????? ??????????????????????????. This helped directly source a seven-figure deal that we closed in <6 months. The champion engaged with the ad ?????? reached out to our team. ???? ???????????? ?? ???????????????? ???????? ???????? ?? ?????????????? ???????????????????? ????. That drove four additional late stage deals that are worth seven figures. ????????????????: ???????????????? ?????? ?????? ???? ?? ?????????????? ????????????.? ???????? ???????? ???? ???????????? ?????? ?????????? ???????????????? ???????? ?????? ?????????? ??????????????.

Are you ready to take your personalization business to new heights? Join us for an exclusive webinar tailored just for APA members! Discover 10 actionable strategies to expand your product line, optimize your online presence, and leverage social media marketing like never before. ?? What: 10 Strategies to scale your personalization business ?? When: Thursday, June 13, 2024 at 2pm CT | 3pm ET ?? Register Now: https://ow.ly/AUh550Rvfhc Don't miss out on this opportunity to transform your passion into a thriving enterprise! Secure your spot today and unlock the secrets to scaling your business successfully. #PersonalizationPros #Webinar #ExclusiveEvent #BusinessGrowth ???

It’s time to stop hiding behind social media strategies and start leading clients through real transformations. Are you ready to start closing more deals and building the business you’ve always wanted? Let’s make it happen together. Go to HigherTicketSales.com.? There is a special lil’ something for ya.

?? This Instagram Feature Will Help You Increase Footfall for Your Business— Here’s How! ?? Instagram’s live location sharing is a game-changer for businesses. Use it to: ? Attract nearby customers during events or promotions. ? Drive excitement for pop-ups and flash sales. ? Build stronger local connections and collaborations. Boost your visibility and get customers to your doorstep with ease. Are you ready to make it work for you? ?? #InstagramForBusiness #SocialMediaMarketing #InstagramFeature #NewInstagramFeature

?? Unlock the secrets to higher engagement with our top 12 ways to get people to click! ??? Whether it's creating curiosity or leveraging social proof, we've got the strategies to boost your clicks and conversions. ?? ?? Let's chat and refine your click strategies: www.tjc.agency/calendar

#USvGoogle day 5 picked up with Tom Kershaw, former Magnite CTO, and co-founder of Prebid.org. On cross, Google was trying to position prebid/HB as a meaningful alternative that could bypass reliance on AdX and DFP. Tom compared publishers “having the option” to forego AdX demand to him “having the option to starve to death.” He similarly explained that most small business owners can’t “fire up a laptop,” let alone install javascript, and that practically speaking, publishers need an ad server because it also houses direct-sold deals, etc. We moved on to Xoogler, Chris Lasala, who was the Manager for Global Commercialization on the sell-side, which surfaced a number of damning emails. - Internal analysis shows that out of nearly 4K publishers, 13 of them received a discount. Instead of paying 20% rate, they paid on avg. 19.8%. How generous. Google was insulated from pricing pressure “because it comes with unique demand via AW," - A part about 32% AwBid take rate that confused everyone. I’ll let Ari Paparo explain later, since he kindly explained it to me. - Lasala mentioned in emails that there’s not 20% of value in AdX, but in other parts. He was advocating for “commoditizing” the ad exchange business instead of “extract[ing] irrationally high rent” tolerated by the market only because of unique demand. - Emails re: Google knew AdX charged double the take rate of other exchanges. He also says in an email that calls for transparency from buyers and publishers are “not to be dismissed,” explaining that out of every marketer $1, 15 cents goes to the agency, 10 cents to the DSP, 10 - 20 cents to SSP, 10-20 cents to the Network, then data and measurement, so lowest scenario is 50 cents out of every dollar go to middlemen, and as Google is the middle for both buy and the sell side, they are taking an outsized share. - Another email about how if Google “want[s] to be in the pipes business,” (DV360 and GAM), “we should accept downward pressure UNLESS we can tie our buy and sell sides together to create unique, differentiated value.” He says he was pushing for Google to stay within the network business vs. this “complex adtech business.” - More on stickiness of ad servers, and HB as an “existential threat.” An email from a colleague reads that invalidating the need for an ad server, we are “setting the stage for Google to actually have to compete” alongside SSPs and that publishers are eager to cut Google out. - At the beginning of cross, we’re told he hasn’t received severance from Google and isn’t contractually restricted. Some answers sound coached, reminiscent of Bender - e.g. chats are for “hallway” convos, and he doesn’t know/remember how First/Last Look work, but at other times he genuinely seems to be speaking to his own views that Google should’ve stayed out of the adtech pipes business. Cross-exam will resume after lunch with Google trying to show that FB and Amazon are competitors, and ignoring the relevant markets. Can’t wait.