AWE! Creative & Marketing

Thank you Forsyth County Chamber of Commerce for hosting 2 great networking events this week. I met a lot of great people at the Power Networking, Christmas in July lunch and the Tech Executives Tap Social! Nice catching up with many I've met over the last year as member. Shout out to Cherry Street Brewery, for hosting, at two of your three locations, great food and lively atmoshere! #Marketing #Digitalmarketing #Businessdevelopment

Good morning .....ahhh coffee, time to start the day! A few fun coffee facts while the caffeine is kicking in: Over 2.25 billion cups of coffee are consumed in the world daily! 38% of people order shot-flavored lattes at coffee shops. I am one of the 18% of people who like ordinary black coffee (aged myself). Dunkin (45%) is a close second to Starbucks (48%) in popularity. 73% of Americans have a daily coffee habit. Now that we have established many of you are drinking coffee right now.... what are you thinking about? Pressing work deadline, scheduled meetings, on track for 2024 goals or maybe an upcoming vacation or the social media post that’s still an idea? Have yourself another cup of coffee and absorb a few facts about the eco-system created by strong brands. People form an impression of your brand in about 7 seconds, yet it takes 5-7 impressions for consumers to recognize your company logo. First impressions are vital. Almost half of consumers will develop brand loyalty, after a first purchase or brand experience. 64% of consumers form brand loyalty because of shared values (Harvard Business Review). 86% of viewers can recall a brand after seeing branded content over regular pre-roll ads. (Nielsen). 46% of consumers will pay more for products and services from trusted brands. (Salsify Digital). A healthy brand eco-system is intricately orchestrated when brand strategists work with business leadership to define their brand essence. Custom graphic designs and authentic content are created together to tell a dynamic, branded story that attracts your target audiences and positions your brand as the go to in your consumers life. How do you define your brand identity in the marketplace? AWE! ‘s team strategists build brands that intrigue and increase brand recognition from the first key seconds of perception to the iconic brand that consumers seek. hashtag #brand strategy hashtag #marketing hashtag #advertising

Congratulations Stacey Gross, CTC! You rocked the Georgia unscripted event! We loved working with you on the new @Discover FoCo branding. The FoCo tourism ad looks excellent, in the beautiful Georgia Entertainment publication.

I had a fabulous time speaking at two engagements, invited by Beth Harris, Director of Business Development for Forsyth County Chamber of Commerce.?Q & A is my favorite part, working with businesses regarding branding and marketing.?If I were to drill down the vast branding, advertising and marketing industry, in a single thought; The right communication, well-representative of a company, at the key moment, answering your audience’s pain point with How? and Why?- Special thanks to Shawn Stevenson with Eclipse Networks, Inc. for sponsorship of FoCo Chamber of Commerce, Business Acceleration Series, Steven Leibel with Leibel Law for sponsorship of Women Connect, Education Series. hashtag #marketing hashtag #advertising

The 2024 State of the County Address was a fantastic event! AWE! Creative & Marketing was happy to be a sponsor for an event to highlight strong community of services and businesses working together in Forsyth County. Thank you Forsyth County Chamber of Commerce with Forsyth County Government did an amazing job! hashtag #events hashtag #marketing hashtag #tradeshow

When you are lucky enough to have a career built around your passion, you know how my work days are! I'm thrilled to expand my marketing and business development roles!! Enjoy a sneak peak of AWE! Creative & Marketing. hashtag #marketing hashtag #businessdevelopment hashtag #creative hashtag #work I hope you enjoy AWE!'s SEVEN second first impression.

Is Your Brand Lost In The Crowd? Is your company product or service the best in its industry? Exceptional customer service? Have you considered, “if the market chose our product or service once ... " Why isn’t our 1st or 2nd marketing plan meeting our 2024 goals? How do companies stand out from their peers? POSITION. Position is the sum total of consumer perception of your brand. Perception is made in seconds, developed in time. Are you thinking right now, “I have a great product or service.. a better consumer fit to a need. Our business offering is a the top of its game. Where is the disconnect with my industry audience? Companies can name who the leader is in their industry. How do brands obtain the lion share of your industry market? Brand Focus. It is a as simple and complex as a strong connection with industry consumers, brand loyalty. Brand leaders, iconic brands have a cult-like brand following. It was not created overnight or by one or two well-intended marketing strategies. Your brand is an investment. Built in the long-term, delivering rewards far beyond your expectations. Your product or service today is the success of a great idea, trial and error, expertise and a passion for what you do, a vested interest. Your brand is equally important. It is the face and voice of your business, reflecting what you represent. Your brand defines the tangible and intangible assets of your business to your audience. Your company integrity, quality, mission, trust and the pain point provide a solution to make an audience connection is a single image, a few lines of context. Iconic brands are where your life takes you in a day. You are the consumer of an iconic brand today. How did your favorite brand earn your trust and loyalty? It met your need when you needed it, positioned in credibility, reliability and trust, resulting in a great brand experience you will use again and share with others. How buyers purchase, where and when they purchase evolved through online platforms. What consumers expect from brands is the same. A brand more than ever must make a credible and quality first impression to position as a leader, the brand chosen. Consumers want more involvement with brands, communication and interaction are key to market share expansion. Creative and Marketing agencies have teams with the design skill set and experience, to build strong brands. Creative agencies collaborate with businesses to deliver the why essence of a business and build an intriguing brand to represent a company with distinction. This process involves working with owners, business development and marketing, to create designs with impactful messaging. A powerful combination that will resonate with your audience and position you as an authentic authority. Iconic brands built through our client relationships are AWE! 's team’s focus. Reach out. We can’t wait to hear your story and join your journey.

What is your brand reflecting to your audience in seven seconds?? This is the time of year for fresh starts, taking stock of physical appearance and health, financial portfolios, and relationships.?Tax season is looming as well.?This a beneficial time of year for a brand audit.?A brand audit evaluates brand strengths and weaknesses, distinctions among your competitors, ROI goals met, company communications, brand voice and personality, to scratch the surface.?Knowledge is key for forecasting. What did your brand do last year??What role is your brand playing in 2024 goals? New service or product introductions, attracting new employees, expanding market share??A strong brand, updated brand strategy will deliver higher returns in all these areas.?Your brand is your greatest single asset.?Invest strategically and your company brand will contribute to all your goals for 2024 and years ahead. Visit our website and reach out to our team at AWE! Creative & Marketing to discuss strategically delivering an iconic brand impression. #brandaudit #ROI #brandagency