Superfiliate的动态

Despite the resurgence of QR codes, I’ve been skeptical of their practicality. But at the behest of my marketing team, and with support from the savvy folks at Digiphy, we’ve decided to give them a go (they make it so easy!). Here are 3 ways we’re leveraging Digiphy’s interactive platform, and what we’ve learned so far: 1. In-Store Demos We wanted to test whether offering a coupon during our in-store demos would boost sales, or not. Using Digiphy QR codes to send shoppers a digital coupon has been a less expensive way to test the market. We can play around with various offers and messages in real time, without committing to something on paper. Nimble and less wasteful! 2. Sampling programs?? We send a lot of free product out into the world, but can’t always measure the return. Enter Digiphy. Now we tag our samples with a unique QR code to capture leads, bring them into our brand world with a Digiphy Storyline, and make a sale one click away.??? 3. Signage Whether our team is tabling at a trade show or putting together a charcuterie board, having scannable signage ensures every passerby can engage with us, even if we step away. It’s been remarkable to see how many people engage in a more passive way. What’s been working for you? We’d love to know!

Maximizing the Value of Custom Plush Toys This infographic outlines how brands can fully leverage custom plush toys in their marketing and engagement strategies. It focuses on increasing brand loyalty, creating emotional connections, and driving customer interaction through these tangible promotional products. Visit: https://lnkd.in/dmWNNQU2 #customplushtoys #plushies #plush #stuffedanimals #customstuffedanimals #personalizedplush #customplushie #plushtoy #plushlove #softies #cuteplush #plushcollection #stuffedanimalsofinstagram #plushstagram

Boost your brand loyalty, engagement, and sales with Bambuser's Social Video Commerce. Gain a deeper understanding of your customers and track live show performance to make informed decisions. Check out this case study to see how companies are benefiting from Bambuser's services. #SocialVideoCommerce #BrandLoyalty #SalesBoost

Unboxing campaigns elevate your CLTV like no other channel can. ?? Watch our Marketing Lead, Mollie Woolnough-Rai, explain how sending the right message to the right customer at the right time has allowed Shakeup Cosmetics | B Corp? to boost the LTV of their most loyal customers right from the unboxing moment. ?? For first-time shoppers, personalised discount codes motivate second purchases ?? For repeat customers, personalised unboxing campaigns encourage them to subscribe and save ?? For VIP shoppers, a letter from the founders and a request for referrals boost brand advocacy Dive deeper into Shakeup Cosmetics | B Corp?'s unboxing campaigns by checking out the full case study: https://bit.ly/3Wyiav5

Introducing OreoCodes | VML Medium Creative The innovative OreoCodes campaign, developed by VML in New York City, clinched the prestigious 2024 Clio Awards Gold, showcasing groundbreaking creativity in advertising. This unique concept transforms ordinary milk barcodes into scannable Oreo offers, tapping into the subtle resemblance between barcodes and stacks of Oreo cookies. It offers consumers an interactive experience, underscoring the natural pairing of milk and Oreos while elevating brand engagement. This campaign not only serves as a clever and playful means to drive purchases but also highlights the importance of fostering deeper connections with shoppers by harnessing innovative technologies and reshaping brand perceptions. Analyzing the impact of OreoCodes, it's evident that the campaign ingeniously utilizes the ubiquity of milk to promote Oreos. By leveraging barcode scanning technology, customers can unlock exclusive Oreo discounts, seamlessly merging product associations with modern tech. The interactive nature of the campaign enhances user engagement, resulting in impressive metrics: a 230% surge in social engagement, an 83% redemption rate, and a notable 7.3% increase in sales. Despite Oreo's longstanding status as "Milk's Favorite Cookie" with a staggering 99% brand awareness across the U.S., there remains a segment of American households who purchase milk but not Oreos. This insight served as the inspiration behind OreoCodes – bridging the gap between milk purchasers and potential Oreo consumers. The brilliance of OreoCodes lies in its ability to utilize data from various retail partners to match every barcode with a plethora of milk products across American households, effectively ensuring that only milk-related purchases trigger Oreo offers. This meticulous approach demonstrates the campaign's commitment to precision and effectiveness in driving consumer engagement and sales. #advertising #marketinginnovation #creativecampaign #brandengagement #technologyintegration #storytelling?#brandstrategy #digitalmarketing #marketinginspiration #connections #community #letsconnect??#valuesinadvertising #linkedingrowth #letsconnect?#consumerinsights #salesboost #digitalmarketing #retailstrategy #brandawareness

?? Thinking about trying product sampling for 2024? ??? Kickstart your marketing strategy with our beginner's guide to in-store sampling. Discover the power of strategic product sampling, from engaging customers and boosting sales to creating extraordinary brand experiences. ??? ??Read more https://hubs.la/Q02hyqFn0 #InStoreSampling #MarketingTips #CustomerEngagement #brandexperience

It happened unexpected.?? I never knew i was going to learn, when my aim was to shop ? (Well, learning occurs everyday, anywhere, and anytime). I passed by the melcom to get some groceries, and stumbled upon this pack of eggs. Unlike the plain cartons I was used to seeing around. This was a display of beautifully branded eggs encased in plastic containers, decorated with vibrant colors and catchy slogans, which made these eggs looked exceptional. I couldn't help but think about how the packaging completely transformed the eggs. From a random Ghc2 eggs, to a well packaged and branded quality eggs, which were now eye-catching and intriguing. I had to buy a pack, which was against my budget. ?? I left the store with my newfound insights on personal branding, but couldn't stop smiling at the unexpected lesson. Let me share these lessons with my family. ?? I believe these should be of great help, ?Know where your brand fits in the marketplace. The “Helemens Special eggs”, knew that its branded products would never be of use in local stores around us. Since people already knew their way around eggs of Ghc2 So, He/she located where the products would be more appreciated and accepted. Same as you, your brand, product has a place, where it’s fully of a great importance Identify that place, that way you can successfully reach the right audience for you. ? Perception Influences Experience. By just looking at these branded eggs carton, it created a perception of quality and uniqueness before i even went ahead to taste the eggs. (I literally thought I was going home to experience a different egg from the normal, but….??) This shows how our perceptions to things can shape our experiences. Whether in business or personal life, paying attention to how things are presented and perceived can significantly impact how they are received and enjoyed. Who knew eggs could teach me so much on personal branding?? Have you ever had a similar experience with a branded product that surpassed your expectations? POV! Have you ever heard of Helemens special Eggs ? #branding #personalbtanding #socialmediamarketing #Digitalmarketing.

This is hilarious and also why getting every element of packaging is so important.

?? Can video content REALLY skyrocket your sales by 1200%? Traya, a scientific hair health brand, says YES! ?? From grabbing attention to closing deals, video took center stage. Check out what they had to say about their experience with Swirl??? Ready to steal their playbook? Hit play and get inspired! ?? #videocommerce #Swirl #testimonial #ecommerce #growthhacking

Time to Bundle Up with Branded Beanies! ?? As the seasons change, so does the opportunity to refresh your marketing strategy. What better way to keep your team, clients, and partners warm (and your brand top of mind), than with custom beanies? When you're ready to add this wearable to your marketing mix, hit us up. Let’s get your brand seen all winter long! #brandedapparel #clientgifts #employeeengagement #brandawareness? --- This version strengthens the messaging by addressing both internal (employees) and external (clients, prospects) audiences, emphasizing the versatility of branded beanies in marketing. What do you think?