Superfiliate的动态

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TikTok Shop was about dropshipping low-AOV products. Now, established brands are driving ???????Here is what these brands are doing differently: - Honing in on just one or two SKUs that perform exceptionally well on TTS. - Casting a wide net by feeding top of the funnel with outreach to 1000s of creators, then doubling down on nurturing those top performers. - Gifting product strategically for timely content creation (creators must post within 7 days, or they can’t claim gifts from other brands). The evolution of TTS is all about TikTok’s efforts to broker better relationships between brands and creators. The next phase? According to Anders Bill, it’s all about refining those interactions. So, test new outreach tactics. Adjust incentive structures for creators. Leverage creator communities you've already built trust with. This will help your brand to stand out as competition heats up ?? And with Superfiliate's new TikTok Shop integration, it's never been easier to scale your TikTok Shop affiliate program. Manage discovery, outreach, and performance tracking—all in one place (link in the comments! ?? )

Jason Bergman

Founder & CEO at MarketPryce | Forbes 30 under 30

2 个月

Love this "Casting a wide net by feeding top of the funnel with outreach to 1000s of creators, then doubling down on nurturing those top performers" ?? Anders Bill curious your thoughts on "creators must post within 7 days, or they can’t claim gifts from other brands". Let's say a creator gets a product from a brand... and they don't love it. Have you seen more creators still post positive content about the brand, making sure it doesn't hurt their chances at getting product from their next brand? Or are they simply posting negative content around it? If the latter, are brands cool with it? This space is still so new so I can't wait to watch it develop ??

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