A local innovator combined his expertise in protein analysis with a passion for chocolate to redefine the protein snack category. After years of research and development, he launched Blue Unicorn—a high-protein, low-sugar treat that families love. STS collaborated on messaging, branding, illustration, and packaging, helping to position this product effectively in the market. This journey highlights how creativity and science can elevate nutrition and meet consumer demands for healthier, functional?snack options. #branding #packaging #functionalfood #consumergoods
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+2
Thank you Jason Christensen for the trust. This was incredibly fun to be a part of.
Luke Tolley
2 周
I really love how STS added some small elements that add to the magic and fun of the branding. I think that the astroid (concave four pointed star) and long L in the logo are particularly good at adding interest and fun without being too much.
Tyler Galloway
4 周
This one is a winner.
Sheena Bates
3 周
I love this! Very well done. I certainly would snag this off a shelf.
Michael Brückner
3 周
Cool ??
Super Top Secret (STS) takes a unique approach to brand identity creation and they understand CPG better than anyone. I worked with them for the first time ten years ago to do a rebrand for NorthStar Alarm and we loved the end result. They were fantastic to work with again this past year as we created the Blue Unicorn identity and packaging. There is no one I trust more for this type of work.