Suntory Oceania的动态

SBF‘s Strategy in Oceania?? - Expansion of core brands, led by BOSS Coffee, and alcoholic beverage production at the new factory - Makiko Ono, President and CEO of Suntory Beverage & Food (SBF), was interviewed by the Japanese newspaper "Nikkei Marketing Journal" and reprinted in "Nikkei Asia". Since entering the Oceania market in 2009, SBF has steadily expanded its presence, particularly in Australia. And now SBF is increasing its investment in Australia, with a new factory that began operations in 2024. ??Australia has a deeply rooted café culture, but canned cold coffee was not widely recognized. In 2019, SBF launched BOSS canned coffee, introducing flavors like Iced Double Espresso and Caramel Latte tailored to local tastes. As a result, sales of BOSS Coffee in Oceania grew by an average of 40% per year from 2020 to 2023. Makiko showed ambition, "Brand recognition has grown, but there’s still room for further expansion." ??In 2023, the V Energy Refresh was introduced, featuring pastel-colored cans and fruit-based flavors for a softer, more approachable taste. The inclusion of a yuzu flavor has resonated with younger consumers and women, distinguishing the product from traditional energy drinks known for their intense stimulation. ?? SBF's beverage business in Oceania reached ￥67.8 billion in 2023, nearly 1.7 times the revenue from 2019. Now SBF is targeting an average annual growth of 9% in sales across the Asia-Pacific region from 2023 to 2026. Looking forward to even greater success in Oceania and beyond! ???? Suntory Beverage looks to boost canned coffee sales Down Under https://lnkd.in/ggduxM8u 日本経済新聞社 Suntory Oceania #SuntoryBeverageAndFood #SBF #Suntory #BusinessStrategy #BOSSCoffee #VEnergy