Sunni Fleming LLC的动态

Love, loyalty, and friendship. Is your brand creating it? No matter if it is B2B or B2C, Brands that emotionally connect with our identities, tap into our sense of self, They give us a feeling of inclusion, A sense of belonging, → This connection creates a community. To create a community requires a willingness to → Put a stake in the ground about who you are and what you stand for. Take Patagonia. They announced they would no longer sell their signature vests to Companies that they considered not environmentally friendly. Sure, this pissed off the companies, → But it intensified the love and strengthened the bond with their eco-conscious audience.? → They felt even more connected to Patagonia’s values → and became even more loyal to the brand. When brands invite us to become part of their community, That collective connection of people with shared values, They become part of our identity. The result – love and loyalty. → Take a stand, → Touch the heart,? → Build community, → Create love, loyalty, and friendship.

Absolutely thrilled to witness Western brands recognizing the beauty and significance of global celebrations! ??? This 2024, they're weaving the rich tapestry of international traditions into their skincare narratives, capturing the essence of the Year of the Dragon with vibrant and lively packaging. ???? Packaging isn't just about encasing products; it's a visual celebration and a bridge between cultures. The thoughtful incorporation of cultural symbols into the packaging not only pays homage to traditions but also fosters a sense of inclusivity and connection. ??? In the skincare world, packaging is more than aesthetic appeal; it's a storytelling tool. The Year of the Dragon packaging not only enhances the overall consumer experience but also serves as a cultural ambassador, inviting users to embark on a journey where beauty and tradition coalesce. ???? By tapping into global holidays, brands not only showcase their adaptability but also highlight a commitment to embracing diversity and shared festivities worldwide. Packaging becomes a canvas for cultural expression, creating a memorable and meaningful connection between the product and the consumer. ???? So, here's to Western brands breaking boundaries, infusing their products with cultural richness, and making every season a global celebration! ???? #CulturalPackaging #GlobalCelebration #SkincareNarratives #PackagingDesign #YearOfTheDragon #CulturalInclusivity #BeautyBridges #GlobalTraditions #SkincareJourney #InclusiveBeauty #PackagingMatters #CulturalConnection

Today we published our 2023 Comfort Report, reflecting important progress, key milestones and activations surrounding Crocs, Inc.’s commitment to Purpose, Corporate Responsibility and Sustainability.? ? Now in our third consecutive year of annual reporting, and in our second year as a multi-brand enterprise with HEYDUDE, we remain committed to our Purpose to Create a More Comfortable World for All. This report demonstrates how Crocs, Inc. continues building upon our guiding pillars of Comfort for the Planet, Comfort for Our Communities, and Comfort for All People through our action-oriented ambitions of Inclusivity, Climate Stability, Circularity, and Community.? ? Click the link below for our 2023 Comfort Report and learn more about the steps we are taking to continue to deliver sustainable and profitable growth while also doing good for people and the planet.? ? Link: https://lnkd.in/gAWshpdh #CrocsInc #Sustainability #Community

Do you ever face the problem that Heather Aiu and Rachael Leina'ala Soares, the Native Hawaiian cofounders of ALOHA Collection, did? How do you pack wet swimsuits and sweaty workout gear when you travel? So, they launched a line of splash-proof bags, dopp kits, and totes -- and are now celebrating their 10-year anniversary! My latest for Forbes.

Happy St. Pat’s Day early! I’m an Irish (& French Canadian) girl at heart. So, I’ll be celebrating and wearing green on Sunday ?? Wearing green is one thing. “Being green” is another. When I say “being green,” I mean living and working in accordance with what supports our planet’s health. Naturally (non pun intended ??), there are many ways to support our planet. Lifestyle-wise I can choose to use fewer energy resources or nurture plants that better the air quality or bike rather than drive my car. Work-wise, KAUTE chooses very purposefully to “be green.” By… 1. selecting certified organic fabrics 2. working with micro-factories (<10 people) in L.A. 3. using local resources (photographer, model, assistant, location) to complete its first photoshoot 4. launching its first product this spring via “preorder,” which negates over-production This is not to say that KAUTE is perfect or the most sustainable fashion brand. THERE IS NO SUCH THING AS A TRULY SUSTAINABLE FASHION BRAND. Why? Because whatever we do, we use resources. The questions then become: How can we better use our resources? How can we improve how we use resources? How can we constantly get better at supporting our planet’s health? THESE QUESTIONS, in a nutshell, ARE WHAT KAUTE’S JOURNEY IS ALL ABOUT. In addition to designing beautiful, versatile pieces, we want answers to these questions. Just as you may want to know: HOW EASY IS IT BEING GREEN? It’s instinctually very easy for me as someone who grew up in the mountains. As a founder of a fashion business? It’s instinctual, but challenging. Right now, the industry is still not set up to nurture our planet’s health. This is changing, and has changed since I first started selling my upcycled creations a decade ago, but it’s not there yet. And, so THE JOURNEY CONTINUES! KAUTE will ramp up again in the coming weeks as I continue prepping every detail for launch. Wear green, be green, try on “being green” and stay tuned. You definitely want to experience this next stage in our progression! xo, K ??

Imagine this mission statement: "Our company strives to be a provider of quality products and services. We aim to meet customer expectations and achieve satisfaction through continual improvement and innovation." That generates about as much excitement as watching grass grow! If purpose, mission, and vision become a “check-in-the-box” exercise. The above statement is what you may end-up with. Consider instead Patagonia’s mission: "We’re in business to save our home planet." Or Nike’s: “To bring inspiration and innovation to every athlete* in the world…. (*If you have a body, you are an athlete.)” They are short and they say a whole lot about what these organisations are here to accomplish. Mission & Vision is often just a poster stuck on the wall, in which case it’s a huge, missed opportunity to engage the whole organisation around a common goal. What’s your view? Does an inspiring vision and mission really matter? Jakob PS.?If you found this valuable, follow?Jakob Bovin. Thanks!

Keeping the western lifestyle alive, knowing what riding for the brand really means and that a true legacy never ends are all apart of our core values. Learn more about us at: https://lnkd.in/gXGcFxuk #westernranchbrokers #montanaranch #ranchforsale #montanarealestate #wyomingranch #wyomingrealestate #wyomingranches

?? I am back from holidays (for few weeks only): it was a Time to Disconnect, Reflect, and Reconnect ?? Are you enjoying the summer? From my hand, I absolutely love summer. It's the perfect time to unwind, enjoy my vacation, and take a break from the hustle and bustle of work. ???? However, even in these moments of relaxation, sometimes work catches up with me, especially once I work at Vestiaire Collective. One thing that often crosses my mind is the staggering amount of clothing waste we produce daily. ???? As I walk along the beach, I can't help but imagine the discarded clothes scattered along the shoreline. It's a vivid reminder of the impact our habits have on the environment. This realization isn't just a fleeting thought—it's a call to action. ???? Being mindful of our consumption and making sustainable choices is something we can all contribute to, even in our personal lives. Let's take this summer to not only recharge but also to reflect on how we can make a positive impact. Small changes in our daily habits can lead to significant improvements for our planet. Together, we can create a more sustainable future. ??? And you, what happens to your fast fashion when the vacation’s over? Wishing everyone a wonderful and thoughtful summer! ????? #vestiairecollective #sustainability #banfastfashion #holidays

This #InternationalDayofHappiness, let's highlight how #TrustedBrands spark joy to our lives! ? Celebrate with us the brands that make every day brighter. Find out more: https://shorturl.at/jmEX5