Suhani Pathak的动态

"What if... we always side with the many people? What if we try to design new behaviours instead of new products?" This powerful concept from IKEA's "What if..." ad encapsulates their mission to create a better everyday life for everyone. It's inspiring to see a focus on sustainability, inclusivity, and innovative thinking. From creating furniture out of waste to making meatless meatballs and reimagining everyday products. IKEA challenges us to rethink and innovate continuously, asking "What if?" at every step. https://lnkd.in/gdRSUrMV #MKTG5519 #IKEA #Innovation #ImpactAdvertise

IKEA is doubling down on sustainability! Introducing IKEA Preowned in Spain—a second-hand marketplace for buying and selling pre-loved IKEA furniture. The initiative embraces circular economy principles, extends furniture lifecycles, and cuts Scope 3 emissions. #CircularEconomy #SustainableLiving #Scope3, Jon Abrahamsson Ring, Jesper Brodin https://lnkd.in/eX3xuGtq

Supporting Dreams of a Better Planet Today, we announced our IKEA performance for last fiscal year. While we have many numbers to be proud of, such as investing EUR 2.1 billion in lowering prices for the many, what makes me most proud is to work for a truly value driven company, using our corporate impact to drive real change. The IKEA?ambition?is?to?deliver to the Paris Agreement and?become?net?zero by reducing absolute greenhouse gas emissions from the?entire?value chain?up- and downstream,?by at least 50% by 2030 and 90% by 2050.?Since 2016,?IKEA has grown by 30.9%, while achieving a -24.3%?climate footprint reduction, showing that green(er) growth is possible. Read more here https://lnkd.in/eqPUzZs6

?? Exciting news from IKEA! ?? They’re taking a major step forward by testing their new second-hand platform, "IKEA Preowned," in Oslo and Madrid. This move is a clear reflection of the growing consumer demand for sustainable practices, something we've closely monitored at NBS factory. ???? With this move, they’re taking charge of the resale market and competing with platforms like eBay and Leboncoin. ????? The new platform will offer a voucher system for returned furniture and enhance customer experience with self-service kiosks in stores. ????? A global launch is set for the end of the year, marking significant progress in sustainability and service innovation. ???? ?? NBS factory insights have consistently shown that recycling and circular economy initiatives are the highest priority for consumers, and IKEA is doing great at leveraging this trend. ??? Circular economy should be a key consideration in the core strategy of all major retailers. Companies that embrace these values are better positioned to meet future consumer demand and lead in sustainability. ???? Is your brand leveraging circular economy to fulfill consumer expectations? ?? DO you know how consumers are spontaneously speaking about this? DO they link it to your brand? NBS factory can tell you! Reach out to [email protected] for more.? #CircularEconomy #Sustainability #Recycling #NBSfactory

IKEA is making an interesting move with IKEA Preowned, its new second-hand marketplace. Currently being trialled in Madrid and Oslo, with plans to expand globally by the end of the year… This is a solid step towards sustainability, could IKEA be doing even more to support its customers and the environment? Such as: ???????????????? ??????????????????: Offering affordable pickup, delivery, and access to spare parts would help customers maintain and resell their furniture more easily. ?????????? ???? ????????????????????: Improving repair options and designing products to last longer could encourage sustainable reuse over new purchases. ???????????? ??????????????????????: Partnering with other second-hand platforms could broaden IKEA Preowned's reach and make it more accessible. It’ll be interesting to see how this plays out! But, what do you think IKEA could do next to make this initiative even stronger? https://lnkd.in/ejQppSJG

???????????????????? ?????????????????? ????????????????????: ?????? ?????? ?????????????????? ???????? ?????????????????? ???????? ???????????? In today’s competitive market, efficient inventory management is not just a logistical necessity; it's a critical component of a company's financial health and sustainability efforts. For large corporations, dealing with leftover inventory can be particularly challenging. Whether it's excess stock from overproduction, returned items, or products that didn’t sell as expected, these inventories represent tied-up capital that could potentially turn into losses if not handled strategically. However, many big companies have found innovative ways to breathe new life into these remaining inventories, turning what could be a liability into a valuable asset. One standout example is ????????, the world-renowned furniture retailer. IKEA has long been a leader in sustainability, and their approach to animal waste is unique. Through its ???????????????? ?????? (formerly known as "???? ???? ????"), IKEA resells products that have minor defects, have been discontinued or returned by customers. Instead of throwing these items away, they offer a discount and reduce waste. But IKEA doesn't stop there - it also turns surplus materials into new products. For example, wood left over from manufacturing can be used to make smaller items or components, reducing waste and increasing resource efficiency. This strategy not only helps IKEA to reduce costs, but also strengthens their commitment to sustainability - a value that reflects their customer. By creatively managing inventory, IKEA turns costly problems into opportunities to increase customer loyalty and reduce environmental impact. The concept of a circular economy, where products and materials are reused and recycled, is very important in today's business world. Companies like IKEA are leading the way, showing that with the right thinking and strategies, the rest of the furniture can be a source of innovation and growth, not a burden. You can share ideas about sustainable practices that drive business success and protect the environment, Comments are open ???? #lagerstyring #inventories #circulareconomy #businessstrategy #IKEA #wastereduction #new?

IKEA's new secondhand marketplace is making waves, and we're definitely intrigued.. ?? It's great to see a major brand like IKEA embracing sustainability and giving pre-loved furniture a second chance—a win for both the environment and the company, as they can profit from the resale of their products. ?? But it also raises some questions, especially with talk of a "symbolic, modest fee" to use the platform. Will this new venture truly make sustainable living more accessible? And could this pave the way for other major brands to follow suit? What are your thoughts on IKEA diving into the secondhand game? Share your opinions below! ?? #Sustainability #Secondhand #IKEA #CircularEconomy #GreenLiving #InfoStory #Marketplace #OnlineMarketplace

Forget, cafes, people are going to IKEA for dates!! IKEA is not just a successful furniture brand. It’s a whole experience.? In 2024, the most successful businesses are those that bring people together. Because it's not just about products. It's about the experience and the people. IKEA has created a unique experience where customers can explore, innovate, and find inspiration for their homes. This sense of discovery and creativity is a key part of their brand identity, and it’s been part of their strategy. Here’s how: ?? Customer Engagement: IKEA's innovative showroom design, DIY assembly approach, and immersive catalog have created a platform for customers to engage with the brand and with each other. The IKEA Family loyalty program further strengthens this bond by offering members exclusive benefits and personalized experiences. ?? In-Store Experience: IKEA stores are designed to be more than just retail spaces; they are destinations where people can spend hours exploring home setups, enjoying affordable meals at the IKEA restaurant, and getting inspired by real-life room settings. ?? IKEA Restaurant: The in-store restaurant is a unique feature that adds to the overall IKEA experience. Offering affordable, delicious meals, it provides a place for customers to take a break, socialize, and recharge, making their visit more enjoyable and encouraging them to stay longer and explore more. ?? Community Involvement: IKEA frequently partners with local communities for events, workshops, and sustainability initiatives. Their focus on eco-friendly products and practices resonates with customers who value sustainability, reinforcing a sense of community and shared values. ?? Social Impact: IKEA’s commitment to sustainability, such as using renewable materials and promoting circular economy practices, aligns with the values of many customers. Their initiatives like the IKEA Foundation, which supports global humanitarian efforts, further enhance their social impact. IKEA is not just a furniture brand. It’s a community one. It’s all about creating a shared experience that customers identify with, And ultimately building a brand that runs on customer loyalty and advocacy. PS: Have you ever visited IKEA? ________________________________________________________________ Hey I am Shardul Nandapurkar. Follow me for more such brand insights. #brandstrategist #branding

IKEA Circular Hub And A Circular Economy???? Hello! ?? A prime example of effective warehouse design for reverse logistics is IKEA’s Circular Hub.???? Circular Hubs are dedicated sections within IKEA stores designed to collect, process, and resell second-hand IKEA products. The idea is to extend the lifecycle of IKEA furniture, reduce waste, and drive sustainability. Explore Our Cool Solutions ?? Yuneva: Discover how our tech can make your business better at www.yuneva.com. ???? Try Yuneva CountIt: Start making your inventory management easier today by visiting www.count-inventory.com. ???? We’d love to hear how modern technology has changed the way you manage your inventory! Share your stories with us! ??????? ?? Learn more about improving your inventory management at www.count-inventory.com. #WarehouseDesign #ReverseLogistics #Sustainability #Efficiency #Recycling #CircularEconomy #BusinessSolutions #Yuneva #YunevaCountIt Feel free to reach out if you have any questions or want to discuss how warehouse design can benefit your business. Happy optimizing! ??

Hey everyone! Day 4/30 : 30 Days, 30 Case Studies! Case Study: IKEA - Furnishing a Sustainable Future Introduction: Founded in 1943 by Ingvar Kamprad, IKEA revolutionized furniture with its focus on affordability, functionality, and design. Beyond its flat-pack boxes, IKEA is known for its commitment to sustainability. This case study explores IKEA's innovative sustainable sourcing and supply chain management. Background: IKEA faced criticism for its environmental impact, particularly in timber sourcing and manufacturing. To address this, IKEA embarked on a journey to transform its operations and minimize its ecological footprint. Challenge: IKEA needed to align its operations with sustainable practices while maintaining affordability and scalability. Rethinking sourcing, manufacturing, and logistics was crucial to prioritize environmental responsibility without compromising profitability. Solution: A Sustainable Transformation IKEA focused on sustainable sourcing and supply chain management. Sustainable Sourcing Practices- Timber Sourcing: IKEA committed to sourcing wood from responsibly managed forests. By 2020, they achieved 100% FSC-certified wood. Supplier Partnerships: IKEA worked with suppliers to adopt sustainable practices, resulting in a 25% reduction in water usage by 2022. Circular Economy Initiatives: IKEA promoted a circular economy through product design and initiatives like the "Buy Back & Resell" program. Innovative Supply Chain Management: Efficient Distribution: IKEA optimized its supply chain to reduce transportation emissions and waste. Local Sourcing: Emphasizing local sourcing reduced carbon emissions, with over 50% of furniture now sourced locally. Renewable Energy: IKEA invested in renewable energy sources to power its operations. Results: A Sustainable Future Environmental Impact Reduction: IKEA reduced carbon emissions by 15% since 2010 and aims to be climate positive by 2040. Positive Brand Image: IKEA's commitment to sustainability attracted environmentally conscious consumers, enhancing its brand reputation. Cost Savings: Long-term cost savings were realized through improved efficiency and waste reduction. Conclusion: IKEA's commitment to sustainability in sourcing and supply chain management showcases its environmental stewardship and corporate responsibility. By integrating sustainability into its practices, IKEA mitigates its environmental impact while enhancing its brand and driving long-term profitability. As the industry evolves, IKEA's approach positions it as a leader in shaping a more sustainable future. Thank you for joining me on day 4 of my '30 Days, 30 Case Studies' challenge! Also share your thoughts in the comments below! ?? #ikea #ikeasustainability #ikeacircular #ikeawood #supplychain #casestudy