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If you are attending these two #SMPS conferences, make sure to connect with our principal Ida Cheinman who is speaking at both. Ida's SMPS Southern Regional Conference session "Rethinking Thought Leadership for Today’s Customer Journey" will introduce a new playbook for how #AEC firms can leverage their intellectual capital by aligning it with today’s digital-first buyer journey. At the SMPS Research Triangle Accelerate AEC symposium, Ida will be presenting "Separating Substance from Hype: A Practical Approach to AI in AEC." The session will explore top macro influences in AEC marketing and how firms can incorporate new technologies, including conversational marketing, chatbots, personalization and Generative AI to get ahead. #SMPS #SMPSRC2025 #AECMarketing #AIinAEC

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