Substance151, Benefit LLC的动态

Reset your marketing by breaking free from old patterns. Let's get to work! First, where should you focus? At Substance151, Benefit LLC, we've identified a few opportunities (see full post below): ?? Build Brand Trust Through People: – Make your leaders and SMEs present and visible everywhere your audiences are? – Focus on building personal brands of your SMEs and thought leaders over corporate messaging – Facilitate direct engagement between leaders/experts and prospects ?? Create Better [than AI] Content: – Develop unique insights AI can't replicate – Focus on depth over volume – Package expertise in creative, easy-to-consume formats ?? Rethink Digital: – Use social channels as platforms to amplify influence and drive engagement, not to send traffic to your website – Create and publish for how and where clients consume information today – Build authority through channel-native content and consistent omnichannel experiences ?Check out the post below for more insight. #AECmarketing

Marketing is a critical function within any organization, designed to promote products and services, engage with customers, and ultimately drive sales. However, marketing efforts can fall flat without a well-defined strategy. Marketing without strategy is akin to setting sail without a map it may involve activity, but it lacks direction and purpose. A marketing strategy serves as a roadmap, guiding businesses on how to allocate resources, target the right audience, and achieve long-term goals. It aligns marketing efforts with the overall business objectives, ensuring coherence & efficiency. Key components of a Marketing strategy include: 1) Market Research 2) Target Audience identification 3) Positioning 4) Competitive Analysis, and 5) A clear set of goals and metrics. The Consequences of Marketing Without Strategy involves: 1. Inefficient Resource Allocation: Without a strategic plan, companies risk wasting resources on campaigns that do not yield significant returns. 2. Inconsistent Messaging: It often leads to inconsistent branding & messages. Customers may receive mixed signals about what the brand stands for, leading to confusion and diminished brand loyalty. Consistency is crucial for building a strong brand identity and trust with customers. 3. Missed Opportunities: Without strategic planning, businesses may fail to recognize emerging trends, customer needs, or competitive threats, which can hinder their ability to innovate and stay relevant in the market. 4. Poor Customer Engagement: It can result in generic, one-size-fits-all campaigns that do not resonate with specific audience segments. Personalized marketing, which is increasingly important in today's digital age, requires a deep understanding of the target audience, something that can only be achieved through strategic planning. 5. Difficulty Measuring Success: Businesses may struggle to determine what works & what doesn't, making it difficult to optimize future campaigns and achieve continuous rigorous improvement. To avoid the pitfalls mentioned above, businesses must embrace strategic marketing, which involves: 1. Market Research 2. Goal Setting 3. Segmentation and Targeting 4. Competitive Analysis 5. Integrated Marketing Communications Marketing without strategy is a recipe for inefficiency, inconsistency, and missed opportunities. In today's competitive business environment, a well-crafted marketing strategy is essential for achieving long-term success. It provides direction, ensures efficient use of resources, and enhances the ability to engage with customers meaningfully. By prioritizing strategic planning, businesses can navigate the complexities of the market and achieve their marketing objectives with greater precision and impact. #Marketing #GrowthMarketing #Growth #Sales #Strategy #BusinessDevelopment #MarketResearch #Positioning #CompetitionAnalysis #Communication #Consistency #CustomerEngagement #TargetAudience #LongTermGoals #ShortTermGoals

Did you know that well-defined marketing personas can significantly enhance your marketing efforts? This insightful article breaks down the importance of creating detailed buyer profiles that resonate with your target audience. Understanding who your customers are, what they need, and how your products can serve them can elevate your marketing strategy to new heights. Accurate personas enable businesses to tailor messaging, improve engagement, and ultimately convert more leads into loyal customers. When you know your audience's pain points and motivations, you can craft targeted strategies that truly connect with them. Creating and utilizing these personas effectively can lead to not just increased sales but enhanced customer experiences and long-term loyalty. What strategies have you found successful in developing your marketing personas? Your insights could inspire others! https://lnkd.in/eT3TTzhh

I know I post a lot about the importance of connection, values, communication, community, the heart of the brand, listening to your consumers, etc. and I realize this isn’t going to resonate with everyone, especially marketers or leaders that are heavier left brain thinkers. It’s all about balance- data without context is dangerous in marketing but also in most fields, but especially in marketing and brand building. So- here are common mistakes I see data driven marketers make when they lose site or the heart ?? and connection with their audience. And this is based on my 22 years of doing this across many brands. And of course, I realize in today’s world, data-driven marketing is the gold standard. But even the best marketers can fall into traps when they focus too much on numbers and forget the human element. Here are some common mistakes to watch out for: ?? Over-Reliance on Metrics Numbers can tell you a lot, but they can’t tell you everything. If you’re only looking at conversion rates and click-through rates, you might miss the nuances of customer sentiment and brand loyalty. Remember, your audience is made of humans, not just data points. ?? Ignoring Emotional Connections Data can show what people do, but it often misses why they do it. Marketing that tugs at the heartstrings and builds emotional connections is more memorable and impactful. Don’t forget to craft stories that resonate on a human level. ?? Being Too Transactional When every interaction is a calculated move to push a sale, customers can feel like they’re just another number. Building relationships and fostering trust takes time and genuine engagement, not just a series of sales pitches. ?? Neglecting Creativity While data can inform strategy, it shouldn’t stifle creativity. Innovative campaigns that break the mold and surprise your audience often have the biggest impact. Use data as a guide, but let your creative instincts lead the way. ?? Forgetting the Feedback Loop Data-driven strategies should include feedback from the audience. If you’re not listening to your customers and adjusting your approach based on their input, you’re missing a crucial piece of the puzzle. ?? Lack of Personalization One-size-fits-all campaigns rarely succeed. Use data to understand your audience segments and tailor your messaging to meet their specific needs and preferences. Personal touches go a long way in making customers feel valued. Remember, data is a powerful tool, but it should serve to enhance your marketing, not replace the human touch. Keep the heart in your marketing, and you’ll create more meaningful and lasting connections with your audience. #MarketingStrategy #DataDriven #CustomerExperience #EmotionalMarketing #CreativeMarketing #Personalization #BrandLoyalty #MarketingMistakes #LeadwithHeart #Brand #Marketing #Balance

Amplify Your Marketing: 5 Key Strategies to Highlight Your Customer's Voice ?? Understanding and integrating your customers' feedback into your marketing strategy is more important than ever. By tuning into their experiences and stories, you can create content that genuinely resonates and drives engagement. Here are five pivotal strategies to ensure your marketing resonates deeply and adds genuine value: ? Empathize with Your Audience: Show genuine understanding and empathy towards your customers' challenges and aspirations. This connection fosters trust and loyalty. ? Leverage Customer Insights: Use data and insights from customer interactions to refine your messaging and strategies. Tailor your content to address their specific needs and preferences. ? Engage in Authentic Storytelling: Share real-life customer stories and testimonials. Authentic narratives build credibility and create a stronger emotional bond with your audience. ? Utilize Multi-Channel Feedback: Gather feedback from various channels, including social media, surveys, and direct interactions. This comprehensive approach ensures you capture a holistic view of your customers' experiences. ? Transform Feedback into Action: Don't just collect feedback—act on it. Show your customers that their opinions matter by making tangible improvements based on their input. Optimizing your content to reflect your customers' experiences not only strengthens your marketing but also fosters long-term, mutually valuable relationships. Always ask yourself, "What's in it for them?" and tailor your efforts accordingly. #CustomerVoice #MarketingStrategy #ContentMarketing #CustomerFeedback #B2BMarketing #BrandStrategy #CustomerExperience #SEO #DigitalMarketing #MarketingTips

?????? #?? ?????????????????? ?????????????? ????????’?? ?????????????? ?????? ?????????? The hard truth is if you don’t understand who you’re talking to, you’re not just losing sales, you’re handing them to your competitors on a silver platter. Skipping market research doesn’t make you efficient; it makes your strategy ineffective. A misaligned message is the fastest way to lose your audience, no matter how good your product is. Here’s what happens when you skip the research: ???????? ???????? ?????? ???????????? ? Marketing without knowing your audience is like shooting arrows in the dark. You might hit something, but it’s pure luck. People won’t connect with what you’re saying if they don’t feel seen, heard, and understood.? ???????? ?????????? ???????? ?????? ?????????? ? Throwing out random messages hoping something sticks isn't a strategy—it’s expensive guesswork. Your audience isn’t interested in noise. They want solutions that feel personal and relevant.? ???????? ???????? ?????????????????????????? While you’re guessing, your competitors are researching. They’re figuring out exactly what your shared audience wants, needs, and values, and they’re capitalizing on it. Your customers aren’t going to wait for you to figure it out. They’ll move to the brand that “???????? ????????.” ???????? ???? ?????? ????: ? ???????? ???????? ?????????? ?????????? Spend time where your audience hangs out. Read their comments, listen to their pain points, and understand what they’re looking for.? ? ?????????? ???? ?????????? ?????????? Stop talking about yourself. Start addressing their problems. Show them how your solution fits into ?????????? story.? ? ???????????? ???????? ?????????????? ? Precision beats volume every time. Don’t shout louder—speak smarter. Every word should feel like it’s crafted just for them.? ????????????????????: ?????????????????? ??????’?? ?????????? ?????????????? ????????????????—????’?? ?????????? ?????????????? ????????????????. ???? ?????? ????????????????. ???????? ???????? ????????????????. ?????????? ?????????? ????????????????. ????????’?? ?????? ?????? ???????? ?????????????? ???????? ???????????? ?????? ???????????? ???????? ??????????.? ?? What’s your biggest takeaway regarding market research? Drop your thoughts in the comments, and I’ll reply with tips. ? #MarketingStrategy #AudienceResearch #BusinessGrowth #ContentThatConverts #EntrepreneurJourney #DigitalMarketingTips #SalesStrategy

???????? ?????????????????? ???? ????????????????????????: ?????? ???????????? ?????????? ?????? ?????? ?????????? ?????????????? Imagine you’ve created something amazing—a product or service that truly helps people. But instead of thriving, you’re stuck. Your audience isn’t connecting. Every sale feels like an uphill battle. Now, picture this: your brand stands out effortlessly. Customers come to you because they trust you. Your marketing costs drop, but your revenue climbs. This isn’t wishful thinking—it’s the power of strategic positioning. Here’s how it works. ???????? 1: ?????? ???????? ?????????? Too many businesses compete on price, features, or convenience. But customers don’t remember the cheapest or the fastest. They remember the ones that made them feel something. When you position yourself as a leader in your niche: ?You stop chasing customers—they find you. ?Comparison to competitors becomes irrelevant. ?Your audience sees your offer as essential, not optional. ?With clear positioning, your brand speaks directly to the hearts of your ideal clients. Suddenly, you’re not just an option—you’re the solution. ???????? 2: ?????????? ?????????? ?????????????? ?????????????????????? People don’t buy from brands they don’t trust. Building that trust takes more than a great product—it takes consistent, meaningful touchpoints. Research shows customers exposed to a brand five or more times are 70% more likely to buy. The reason? Familiarity builds confidence. Here’s how you create those touchpoints: Social Media: Share stories, insights, and content that resonates emotionally. Show your audience you understand them. Newsletters: Stay in their inbox with valuable, actionable content. Every email is a chance to connect, educate, and convert. Every post, video, or email shortens the time it takes for someone to trust you—and decide to buy. ???????? 3: ?????????????? ???????? ?????????? ?????????????????????? Once you’ve nailed your message and built trust, advertising becomes powerful. Instead of casting a wide net, you focus on the right audience with the right message. With precision ads, you: ?Spend less and see more conversions. ?Reach only the people who are ready to hear from you. ?Maximize return on every dollar spent. The result? Lower acquisition costs and higher profitability. ???????? ???????????????????? ???? ?????????????? When all the pieces come together, something incredible happens. You’re no longer competing in a crowded space. You’re leading it. Your marketing costs drop by 55%, thanks to clear positioning and trust-building strategies. At the same time, profitability skyrockets because every customer feels like the perfect fit. This isn’t just a strategy—it’s a transformation. It’s how businesses go from invisible to irresistible. Are you ready to step into that space? Ready to make your brand irresistible and lower your CAC? DM me now, and let’s transform your business together! #positioning #coachpositioning

Understanding your audience is crucial for effective marketing, but how do we get there? One key method is creating detailed marketing personas that truly capture the essence of your target customers. By identifying who they are, where they hang out online, and their purchasing habits, we can tailor our messaging to resonate better and drive conversions. Start by analyzing your business's sales cycle and existing customer interactions. Use tools to uncover who’s talking about you online—this can reveal insights into the types of people engaging with your brand. For those of you in eCommerce with a diverse product range, it might require some digging, but the payoff is worth it. Consider this: your marketing message for a busy urban millennial will differ dramatically from that of a middle-aged cyclist. Recognizing their unique preferences and behaviors is essential. By applying techniques such as the 5P's Customer Search Insights Model, you can deepen your understanding of your personas. Ultimately, creating these personas enables you to draw clear lines between different market segments, allowing for more personalized and effective marketing strategies. What tips do you have for developing marketing personas? I'd love to hear about your experiences! https://lnkd.in/ehDjVuK9

?? ?????????????????? ?????? ?????????????? ?????????????????? ?????????? ??????: ????'?? ?????? ?????????? ?????????????????????????? ???????????????? ????????????????! Digital marketing is about much ???????? ???????? ???????? ???????????? ?????? ?????? ???????????? ??????????????. It's a strategic approach designed to build brand awareness, provide product knowledge, generate prospects and leads, and ultimately drive sales. But what's the secret sauce that makes all of this possible? ?????? ?????????? ?????? ???? ???????????????? ???????????????? The answer lies in the black box of online consumer behavior. This is where the magic happens—where we uncover the wants and needs of our audience through insightful analysis and targeted strategies. ?????? ?????? ???? ??????????????: ????/?? ???????????????????? The key to unlocking this black box is continuous engagement with your target audience. By maintaining a consistent and interactive presence, you can: ???????????????????? ?????????? ?????? ??????????: Through regular interaction, you gain insights into what your audience truly desires. This understanding shapes every aspect of your marketing strategy. ?????????? ?????????? ?????? ??????????????: Engagement fosters trust, helping to build long-lasting relationships with your audience that go beyond mere transactions. ?????????? ?????? ?????????????? ??????????????: Being in tune with your audience allows you to quickly adapt to their changing needs and preferences, ensuring your strategies remain relevant and effective. ?????????? ??????????????????????: By understanding and meeting the needs of your audience, you can effectively guide them through the marketing funnel, from awareness to conversion. ?????? ???????? ?????????????? In today’s fast-paced digital landscape, staying connected with your audience around the clock is not just beneficial - it's essential. This ongoing dialogue allows you to craft marketing efforts that resonate deeply, drive real results, and achieve sustainable growth. ??????'?? ???????? ???? ????????????! Ready to dive into the world of consumer behavior and transform your digital marketing efforts? Let's connect and explore how we can unlock the potential of your marketing strategies together! #DigitalMarketing #ConsumerBehavior #OnlineMarketing #Engagement #BrandAwareness #SalesGrowth #LeadGeneration #MarketingStrategy #CustomerEngagement #DataDriven #BusinessGrowth #MarketingInnovation #CustomerLoyalty #TargetAudience #24by7Engagement #MarketingSuccess #Prospecte #Leads #Sales #Consumers #Engagement