Subhanjan Sarkar的动态

What I Learnt Today #445 I Sales Thursday Go Narrow Go Deep Often the question on the mind of founders is whether you build your brand or sell or both. Successes like Intercom and Drift points towards the value of a distinct brand voice and the ability to position your self as a thought leader. However all these efforts - visible or other wise is backed up by intense sales ops. That is the pointJessica Livingston makes in her well articulated piece 'Why Startups Need to Focus on Sales, Not Marketing'. The core argument is this - Marketing and Sales are in two ends of a spectrum. While Marketing is broad and shallow, Sales is narrow and deep. For startups, she argues, “.. narrow and deep is what you want — not just in the way you appeal to users, but in the type of product you build.” The key is the classic Paul Graham advice “Do things that don’t scale” - the point is that you need to spend time directly with folks for whom you are building the product. Talking to your ICP is critical and ideas like the Lean movement is built around this. To point Pinterest founder Ben Silbermann apparently walked into cafes and got random strangers to try his product while he gathered feedback. This is a great article. And it is not too late to start. #alwayslearning #sales #ycombinator