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??? ?????? ??????????????’?? ???????????????????? ???? ???????????????? ?????? ???????? ???????????????? ???? With the rapid rise in popularity of ?????????????? and similar weight-loss drugs, major food and beverage brands are seeing notable shifts in consumer behavior. These medications, primarily prescribed for diabetes management and weight loss, are impacting food sales as they curb appetite and reduce cravings. Here’s how the food industry is adapting to this trend: ?????????? ???????????????? ?????? ?????? ????????????????????: Sales of ?????????? ??????????, ??????????????????, ?????? ?????????????????????? ?????????? are seeing a dip, as consumers on medications like Ozempic feel less inclined to indulge in frequent snacks or sugary drinks. This shift is prompting brands to reevaluate their portfolios and address the evolving needs of a changing market. ???? ?????????? ???? ????????????-?????????????????? ??????????????????: Many brands are now emphasizing ????????????-?????????????? ???????????????? that align with a balanced lifestyle. We’re seeing increased investment in ??????-??????????????, ????????????????-?????????? ?????????????? aimed at consumers who prioritize wellness. ???? ???????????????? ???????????????? ?????? ????????????????????: Food companies are using ???????????????? ???????? to better understand and anticipate demand. With appetite-suppressing drugs gaining traction, brands are innovating with smaller portion sizes, new recipes, and ???????????????????? ?????????? to appeal to health-conscious customers. ???? ?????????????????????????? ???? ???????????????????? ??????????: This new wave also presents a chance to drive ???????????????????? ?????????? to the forefront—products that offer not just sustenance but also health benefits. From ????????-?????????????? ???????????? to ????????????-???????????????? ??????????????????, food companies are innovating to cater to an increasingly health-focused consumer base. ???? ?????????????????? ?????????????? ?????????? ?????? ??????????????????: Food brands are experimenting with ?????????????? ?????????????? ?????????? and updated marketing strategies to appeal to customers prioritizing wellness over indulgence. This approach aligns with a growing consumer base that values ?????????????? ???????? ???????????????? in their food choices. ?? ?? ?????? ???????????????????? ?????? ????????: As market dynamics shift, CommerceIQ empowers brands with ????-???????????? ?????????????????? to understand trends in real-time, optimize product offerings, and streamline distribution for maximum impact in a rapidly evolving landscape.

Natural Ingredients and Protein Take Center Stage on Grocery Shelves ? Consumers prioritize health and wellness more than ever, and it shows in their shopping habits. A recent study by Innova Market Insights reveals a surge in demand for natural ingredients and protein-rich options. ? Natural Reigns Supreme: Freshness and natural ingredients are king, with nearly 75% of consumers believing natural foods provide the best path to a healthy diet. This focus on 'clean labels' translates to a keen eye on ingredient lists. Over a third of shoppers actively seek out specific ingredients, while 60% prioritize products free from artificial additives. Mushrooms like maitake and lion's mane are experiencing explosive growth, reflecting the consumer's desire for natural sources of well-being. Their health choices are not just preferences, they are priorities that we respect and value. ? Protein Powerhouse: Protein remains a top priority, especially for younger generations. Over 40% of consumers list protein as their most important ingredient. This demand is not just a challenge, it's an opportunity for innovation. Beyond traditional protein shakes, we're seeing protein-infused desserts, ice creams, and snacks hit the shelves, offering delicious ways to meet your protein needs. Products highlighting 'high protein' content have tripled since 2019, showcasing the enduring popularity of this essential nutrient and the potential for growth in this sector. ? In short, consumers are taking charge of their health through mindful eating. Natural ingredients and protein are leading the way, forcing manufacturers to adapt and innovate to meet these evolving preferences. Activate to view larger image, Contact us today and explore our wide range of raw ingredients. ?? ?? (727) 933-5522 ?? [email protected]

Natural Ingredients and Protein Take Center Stage on Grocery Shelves ? Consumers prioritize health and wellness more than ever, and it shows in their shopping habits. A recent study by Innova Market Insights reveals a surge in demand for natural ingredients and protein-rich options. ? Natural Reigns Supreme: Freshness and natural ingredients are king, with nearly 75% of consumers believing natural foods provide the best path to a healthy diet. This focus on 'clean labels' translates to a keen eye on ingredient lists. Over a third of shoppers actively seek out specific ingredients, while 60% prioritize products free from artificial additives. Mushrooms like maitake and lion's mane are experiencing explosive growth, reflecting the consumer's desire for natural sources of well-being. Their health choices are not just preferences, they are priorities that we respect and value. ? Protein Powerhouse: Protein remains a top priority, especially for younger generations. Over 40% of consumers list protein as their most important ingredient. This demand is not just a challenge, it's an opportunity for innovation. Beyond traditional protein shakes, we're seeing protein-infused desserts, ice creams, and snacks hit the shelves, offering delicious ways to meet your protein needs. Products highlighting 'high protein' content have tripled since 2019, showcasing the enduring popularity of this essential nutrient and the potential for growth in this sector. ? In short, consumers are taking charge of their health through mindful eating. Natural ingredients and protein are leading the way, forcing manufacturers to adapt and innovate to meet these evolving preferences.

Latest industry studies have shown that, European consumers spend the most on health and wellbeing, based around three key areas: clean labels, healthy indulgent snacks, and plant-based products, as almonds retain their popularity within the confectionery sector #confectionery #snacks #health #wellbeing #naturalingredients #confectioneryproduction #newproductdevelopment #research #studies #consumertrends Almond Board of California Innova Market Insights https://lnkd.in/eHBbegQd

In recent years, Indian consumers' dietary preferences have shifted significantly due to growing health and wellness awareness. This change is particularly noticeable in the healthy drinks industry, where demands are rapidly evolving. As a founder of a healthy beverage brand, I've seen how these preferences are reshaping the market and driving innovation. #restaurant #india #market #business #food #healthy #beverage

Natural Ingredients and Protein Take Center Stage on Grocery Shelves ? Consumers prioritize health and wellness more than ever, and it shows in their shopping habits. A recent study by Innova Market Insights reveals a surge in demand for natural ingredients and protein-rich options. ? Natural Reigns Supreme: Freshness and natural ingredients are king, with nearly 75% of consumers believing natural foods provide the best path to a healthy diet. This focus on 'clean labels' translates to a keen eye on ingredient lists. Over a third of shoppers actively seek out specific ingredients, while 60% prioritize products free from artificial additives. Mushrooms like maitake and lion's mane are experiencing explosive growth, reflecting the consumer's desire for natural sources of well-being. Their health choices are not just preferences, they are priorities that we respect and value. ? Protein Powerhouse: Protein remains a top priority, especially for younger generations. Over 40% of consumers list protein as their most important ingredient. This demand is not just a challenge, it's an opportunity for innovation. Beyond traditional protein shakes, we're seeing protein-infused desserts, ice creams, and snacks hit the shelves, offering delicious ways to meet your protein needs. Products highlighting 'high protein' content have tripled since 2019, showcasing the enduring popularity of this essential nutrient and the potential for growth in this sector. ? In short, consumers are taking charge of their health through mindful eating. Natural ingredients and protein are leading the way, forcing manufacturers to adapt and innovate to meet these evolving preferences. has context menu

Top 10 Food and Beverage Trends 2025: Trend #1 – Ingredients and Beyond – Elevating Standards Consumers are seeking ingredients with elevated features such as health benefits, nutrition, freshness and shelf life, and naturalness. Trend #2 – Health – Precision Wellness This second food trend highlights that the majority of consumers are proactive about their health, including using nutrition as a tool to help manage their health issues. They also say that personalization improves the effectiveness of nutrition plans. The precision wellness trend combines personalization with balanced nutrition and convenience in functional food and beverage products. Trend #3 – Flavors – Wildly Inventive This third food trend shows that consumers seek fun and excitement in food and beverage products. They enjoy unexpected flavors, fusion cuisines, cobranded products by heritage brands, unusual product formats, mash-ups of more than one type of product, and limited editions. Trend #4 – Gut Health – Flourish From Within Digestive/gut health is the top driver of purchases of functional food and beverage products. Consumer interest also is high in hallmark gut health ingredients, namely, fiber and prebiotics to feed the microbiome. Trend #5 – Plant-based – Rethinking Plants Consumers are not 100% satisfied with today’s plant-based offerings. They want choices that are less processed, more natural, have better taste and texture, offer health benefits. Trend #6 – Sustainability – Adapting to Change Consumer awareness of climate Consumers are extremely or very aware of climate change and say they are open to climate-related actions such as sustainable farming practices, climate resilient crops, and novel crop cultivation technologies. Trend #7 – Beauty Food – Taste the Glow Beauty and physical appearance matter to consumers. Consumer trends surveys show that consumers are highly aware of the health of skin on the face and on the body, healthy hair, and other features associated with physical appearance. On the ingredient side, collagen and vitamins are attracting attention from both manufacturers and consumers. Trend #8 – Food Culture – Tradition Reinvented This top food trend is about reinventing tradition in food culture includes both honoring authenticity and heritage. It includes innovating new food and beverage products from a traditional foundation. Trend #9 – Mood Food – Mindful Choices Consumer trends surveys show that consumers are increasingly concerned about their mental and emotional wellbeing.Stress and anxiety drivepurchases.Innovation opportunities to target mental health can incorporate vitamins, minerals, functional ingredients, mushrooms, and other ingredients associated with mental health benefits. Trend #10 – AI – Bytes to Bites AI is growing in use as a tool for speeding up product innovation, identifying ingredients, developing product formulations, , creating flavors, and etc.

The Growing Healthy Snack Manufacturing Industry The healthy snack manufacturing industry in India is experiencing a significant boom, driven by increasing consumer awareness and demand for nutritious and convenient food options. This growth is reshaping the landscape of the Indian snacks market, traditionally dominated by fried and sugary treats. Market Growth and Trends The Indian snacks market is projected to grow at a compound annual growth rate (CAGR) of 13.24% from 2020 to 2026, reaching an estimated value of $23.36 billion by 2026. This surge is fueled by a shift in consumer preferences towards healthier alternatives, influenced by rising health consciousness and lifestyle changes. Consumer Preferences A recent IPSOS survey revealed that 91% of Indians are keen to explore healthy alternatives when snacking. This trend is further supported by a Mintel study, which found that 85% of Indian consumers wish for more healthy snack options. The COVID-19 pandemic has also played a role, with increased snacking habits due to work-from-home arrangements driving demand for healthier choices. Challenges and Opportunities While the market is ripe with opportunities, challenges remain. Ensuring the availability of high-quality ingredients, maintaining affordability, and educating consumers about the benefits of healthy snacks are critical for sustained growth. Brands that can innovate and adapt to these demands are likely to thrive. Future Outlook The future of the healthy snack manufacturing industry in India looks promising. With continuous innovation and a growing consumer base, the industry is set to expand further. The market is expected to reach approximately $30 billion by 2030, with a CAGR of around 12% from 2026 to 2030. As more players enter the market and existing ones scale up, the availability of diverse and nutritious snack options will only increase, contributing to a healthier nation. Overall, the healthy snack manufacturing industry in India is on an upward trajectory, driven by changing consumer preferences and a focus on wellness. This sector’s growth not only reflects a shift in dietary habits but also presents a lucrative opportunity for businesses to cater to a health-conscious population. #HealthySnacks #MilletSnack #FMCG #SnackSmart #Nutrition #HealthyFood #Food #Healthy #Snack #FoodTech #RealFood #ProteinSnacks #VeganSnacks #GlutenFreeSnacks #OrganicSnacks #LowCarbSnacks #KetoSnacks #SnackTime?

Why Bournvita Lost Its 'Health Drink' Tag? In the world of beverages, few names evoke the nostalgia and assurance of health quite like Bournvita. For generations, it was synonymous with health and vitality, a trusted companion in our journey towards a healthier lifestyle. However, in recent years, there seems to have been a subtle yet perceptible shift in perception surrounding this iconic brand. What led to Bournvita losing its coveted 'health drink' tag? Let's explore. Growing up, Bournvita was more than just a beverage; it was a ritual, a morning routine that signified the start of a new day filled with energy and vitality. As a child, I remember eagerly anticipating my daily dose of Bournvita, believing wholeheartedly in its ability to make me stronger and sharper. It was not just a drink; it was a promise of better health and well-being. However, as I transitioned into adulthood and delved deeper into the world of nutrition and wellness, I began to question the claims made by brands like Bournvita. With a newfound awareness of the importance of natural ingredients and balanced nutrition, I started scrutinizing the ingredients list of products like Bournvita, only to be met with disappointment. The Shift in Perception: The changing landscape of health and wellness played a significant role in the gradual erosion of Bournvita's 'health drink' tag. As consumers became more health-conscious and discerning, they started seeking alternatives that aligned with their evolving preferences and values. This shift in consumer behavior paved the way for the rise of natural and organic products, posing a challenge to traditional brands like Bournvita. Moreover, the increasing scrutiny of processed foods and beverages, coupled with concerns over added sugars and artificial ingredients, further tarnished Bournvita's reputation as a wholesome health drink. Consumers began to question the efficacy of fortified drinks like Bournvita in delivering real health benefits, opting instead for more transparent and natural options. The journey of Bournvita losing its 'health drink' tag is a multifaceted tale that intertwines changes in consumer preferences, evolving marketing strategies, and shifts in societal values. As consumers become increasingly health-conscious, they are scrutinizing product labels more than ever before. In essence, the story of Bournvita losing its 'health drink' tag reflects the dynamic nature of consumer preferences and the ever-changing dynamics of the beverage industry. While the nostalgia associated with these brands may still hold sway among older consumers, younger generations are unlikely to be swayed by sentiment alone. To regain relevance in the modern market, Bournvita and similar brands must adapt to changing consumer preferences and embrace transparency and authenticity in their messaging. In today's health-conscious era, brands like Bournvita face an uphill battle in reclaiming their lost glory.

Embracing the Healthy Snacking Wave in India: A Market on the Rise ???? India's healthy snack market is experiencing a remarkable transformation, driven by a growing awareness of health and wellness. With a substantial shift in consumer preferences towards more nutritious and wholesome options, the demand for healthy snacks has surged. This trend is reflected in the market's impressive growth. Valued at approximately USD 3.92 billion in 2023, the Indian healthy snacks market is projected to expand at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2029. Several factors contribute to this dynamic growth: ??????????????????? ???????????? ????????????????????♀? : Consumers are becoming more mindful of their dietary choices, seeking out snacks that offer both health benefits and great taste. ??????????????? ?????????????? ?????????? ?? : Packages less than 50 grams dominate the market, allowing for easier calorie management and the opportunity to try various flavors without committing to larger quantities? ????????????????????????? ?? : Enhanced consumer awareness, driven by easy access to information online, has significantly boosted the popularity of healthy snack options. ??????????????? ?????????? ?????????????????? ?? : General trade remains the leading distribution channel, thanks to its extensive reach and convenience for consumers across urban and rural areas. However, online and e-commerce channels are rapidly gaining traction, offering even greater convenience and variety. In western India, Maharashtra leads the market, boasting the largest share due to its urban population and strong economic standing. Cities like Mumbai and Pune are trendsetters, often seeing the launch of new products and flavors first. This strong regional presence underscores the importance of targeted marketing strategies and the potential for new entrants to tap into this lucrative market. Under the Dr. Gluten brand umbrella, Chakna Singh is set to revolutionize the healthy snack market with its range of vegan and gluten-free extruded snacks. Chakna Singh's offerings include exciting flavors such as Tikka Masala, Peanut Masala, and Tangy Lemon, catering to the diverse tastes of health-conscious consumers. These snacks are designed to offer the perfect balance of health and taste, making them an ideal choice for modern consumers who refuse to compromise on either. As the market for ?? healthy snacks in India continues to grow brand that want to lead the market will have to offer innovative and delicious options that cater to the evolving tastes and health needs of consumers.