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No one is safe from Google Ads suspensions. This is an ongoing challenge for anyone advertising with Google (even for the big companies). The reasons for account suspensions are often vague, and the resolution process requires persistence and strategic appeal. Listen to this episode with Google Ads expert John Horn if you want to learn: - How to mitigate the impact of ad account suspensions - How Google ad issues compare to Facebook ad issues - How to be proactive in addressing potential issues Spotify: https://lnkd.in/gGB7p7YB Apple: https://lnkd.in/gvZQNfpy YouTube: https://lnkd.in/gM8ymv2T #digitaldominance #podcast #googleads

All the questions about Google Ads that you were afraid to ask! Or at least half of them... this is part 1 of two episodes with Craig Graham. Craig knows Google Ads backwards and forwards, and we dive deep into specifics on how to leverage Google Ads effectively for your business. If you want to: - Know which campaign types to avoid - Do "Pay per lead" instead of "Pay per click" - Get better at managing your ad spend Then check out this episode with Craig... Apple: https://lnkd.in/gnapqRm5 Spotify: https://lnkd.in/guYE9mTd YouTube: https://lnkd.in/gaD6amsU #digitaldominance #podcast #googleads #smallbusinessmarketing

The advertising world is bouncing back in a big way. The #2 YouTube livestreamer and a Top 100 podcaster just told us all what he’s seeing. In his words: “Wow, the podcast scene is changing fast. They’re even calling it the ‘podcast presidency.’ Media is shifting, and money is flowing. Ad rates are starting to soar... It’s amazing to see how much money [podcasters] are making.” The key point is the ad rates. Ad rates are directly tied to conversion rates, cart values, and customer LTVs. If ad rates are skyrocketing (and Tim isn’t the only to reveal this publicly), then the customers are back in a big way. Things are about to get really good in this space.

Why is there a move in the industry back to #mediamixmodeling Adnan Khan talks to me on the latest 'Marketing Masters' #podcast about adopting marketing strategies rooted in data to take businesses to the next level! And he's found ways to make it more cost-efficient! Smarter marketing isn't just for the big boys anymore! Listen to this incredible episode on Spotify, YouTube or Apple. https://lnkd.in/gfePb75C

?? Uncover the most innovative podcast marketing strategies - from vinyl-covered cars to Overcast ads, guerrilla tactics, and captivating audio promos. It's all about making an impact! → Experience the power of community in perfecting human-assisted transcripts. We've got surprising answers! → Join Elsie as she steps onto the soapbox about the art of "magically replying" on social media ?? (it's not what you think) → Get the scoop about the perfect storm: iOS 17, Q1, and programmatic ads. What does it mean for you? Rob shares his invaluable insights. → Learn how programmatic advertising can be a modest but meaningful revenue stream. It's time to monetize your passion! → Geographic and user agent download numbers. Don't miss out on this goldmine of information! Tap through to listen to Episode 263! ??? SHOWNOTES: https://bit.ly/3TiAoPs YOUTUBE: https://bit.ly/3TeD68S #Podcasting #ProgrammaticAds #PodcastMarketing #Monetization #PodcastStats #PodcastTips #PodcastStrategy

Evaluating and analyzing marketing campaign performance is a core function for most agencies. Central to the process is the selection and measurement of conversion metrics.?While mostly data driven, conversion tracking can be complicated and require nuanced interpretation. In this week's 5MT episode,?Paige Sawin and?Michael Gaydos?discuss common conversion metrics and how to decode them. Tune into Episode 21! YouTube:?https://lnkd.in/exBnpgcK Spotify: https://lnkd.in/eFMY-qzg Apple: https://lnkd.in/etqnw5nu iHeart: https://lnkd.in/eu8AKgsA #Conversions #Podcast #DigitalMarketing #KPIs #performancetracking

Why You Need TikTok Shop Now Ready to gain a competitive edge? ?? Remy Beaumont from Gen Z Media reveals why now is the perfect time to leverage TikTok Shop for your business. Discover how jumping on this trend early can set you apart, supported by compelling stats from the UK and USA. ?? How are you planning to use TikTok Shop? Share your strategies below! Click here to view the full episode now: https://zurl.co/dDDf #EcomExpander #EuropeanMarkets #GlobalExpansion #Expandly #BusinessGrowth #PodcastInsights Join our group of Expanders and contact us today on [email protected]

Here's a secret, I have an intellectual man-crush on Dan Misener - The reason is Dan is super smart and a big advocate for Listen Time, a new metric to measure real podcast engagement instead of the outdated pretend metric of downloads. Even Apple, Spotify and YouTube don't use downloads in their dashboards. I have frequently said on Podnews Weekly that downloads are the 'Emperors New Clothes' but Podcasters and Hosts still pretend downloads matter to advertisers when they really don't! #oldnews The good news is James Cridland is interviewing Dan for this Friday's 'Podnews Weekly Review'. I have also heard Dan on 'Sound Off' with Matt Cundill and on 'In & Around Podcasting' with Danny Brown. If you are a serious podcaster I recommend you listen to Dan on one or all 3 of these podcasts talk about the future of podcast measurement and engagement. #future As William Gibson once said. “The future?is already?here?–?it's just not very evenly distributed.“ I'm going to say it first - TrueFans already supports Listen Time, Percent Completed and Value Paid which are strong signals to podcasters and advertisers about a listener's engagement. TrueFans gives podcasters an admin dashboard showing all of their fans Listen Time engagement etc. We also give every user an Activity Dashboard showing their individual engagement with each podcast/episode. - see image below. Later this week, we will turn on our ActivityPub server to enable users to share their Listen Time Activity with friends across social media. Remember as Dan says "a download is NOT a listener!" Stop using this false metric with advertisers. I would love Apple in iOS18 to turn off auto-downloads but still let people opt-in if they really wanted to download podcast episodes. /cc Daniel J. Lewis Dave Jackson Rob Greenlee

I posted this poll over a year ago... 70% chose TikTok to be the most used platform 1 year from the day of posting the poll. A platform that as of today, we predominantly share content on for Podcasts and Personal Brands. ...if you were one of the 70% that chose TikTok, look at the success the platform is having now. ?? Good guess in other words! #socialmedia #socialstratgey #tiktok #socialsuccess #tiktokplatform

Fascinating data from Scott Galloway's latest newsletter on the "podcast election" : "Rogan has 16 million Spotify subscribers and can reach many more people across a variety of other platforms: In just three days after the live podcast, his three-hour-long conversation with Trump was viewed 40 million times on YouTube. The audio downloads likely exceeded 15 million." "By comparison, when Trump appeared on Fox News’ Gutfeld!, which averages about 3 million viewers, he reached 5 million people, and the full episode has been viewed 2.3 million times on YouTube. To reach as many people as he did via Rogan, Trump would have had to do at least three separate one-hour hits on cable TV shows with numbers comparable to Gutfeld! There are only a handful of those, and they’re all on Fox, the top-rated cable news channel. Any other news network would have been a waste of his time. The typical viewership for CNN is below 1 million, and CNBC’s is less than 100k." In essence, podcasts are the new radio + TV. FYI, podcasts now come in video formats too, it's no longer just audio (though I usually just listen to the audio as I'm jogging, driving, or doing housework). Podcasts are LONG-FORM media that requires way more attention and time than your bite-sized social media posts, so the idea that everyone just wants short snippets is misguided. For communicators, the future is about mastering BOTH short-form and long-form media. (The visual here is from the same newsletter.)