We are thrilled to introduce our new whitepaper, "The Fall of the Influencer and the Rise of the Everyday Creator." This comprehensive report delves into the evolving landscape of influencer marketing, supported by detailed research and first-party data. We surveyed 1000+ U.S.-based participants who have purchased from influencers to understand current consumer behaviors and preferences. Our findings highlight how marketers can navigate this seismic shift and leverage generational differences for authentic engagement and improved ROI. Click the link below to download and explore insights that go beyond conventional data, reframing influencer marketing to effectively leverage everyday creators. ?? https://lnkd.in/efh23mSr #InfluencerMarketing #EverydayCreator #MarketingInnovation #StripeTheory
Love to see it! Way to go Oona Peacock and influencer team!
Very interesting findings!
Director of Client Services at Depth PR
4 个月Loved working with you on this! The final product is a testament to Stripe’s talented team! Valuable insights into influencers and their followers that can help any business grow.