StreamTV Insider的动态

Max rolls out with alliances "Warner Bros. Discovery has announced that Canal+ will offer its Max streaming service as part of a new bundle when it goes live on May 21. Max will also launch in the Netherlands and Belgium, where it will be known as HBO Max, as well as in Poland on June 11. In Belgium, subscribers will receive ‘early access’ before a full launch on July 1." "France is one of the territories where subscribers will benefit from a series of new distribution deals. “At launch in France, Max will be available to consumers through an unprecedented array of distribution partnerships across almost all the largest mobile, broadband, and pay-TV players,” Warner Bros. Discovery (WBD) said in a statement." France is perhaps showing a roadmap for the Sky countries, UK, Germany and Italy for WBD. If the launch goes well, it will probably provide a roadmap for the launch of Max in these territories, and will also provide some security to its long term partner Sky, and help them grow together with the new #ottplatform rather than the Chapek approach under Disney of going it alone. "Canal+ subscribers who already take the Ciné Séries, Friends & Family, Intégrale and Rat+ packages will have Max added to their packages at no extra cost. It builds on an existing distribution deal between Canal and WBD and will give Max access to Canal’s platforms in Poland, Hungary, Romania, Czech Republic, and Slovakia. In Poland, all platform users will gain access to the TVN channel. HBO, HBO 2 and HBO 3 will be part of the Standard and Premium package offer." However, how much of the Ciné Séries for Canal+ subscribers will include Max content? How much will be shared across this alliance? If it is shared, then what's the USP? If it's not shared, and all HBO content goes to Max, then doesn't Canal+ or another #paytv platform who partners with WBD lose its own appeal and subscribers could just move directly to Max? It seems like its a very fine balancing act. #television #tv #canalplus #tvindustry #streamingplaftforms #streamingservices #streamingmedia #mediaindustry #warnerbrothers https://lnkd.in/dGP44SE6

Most Consumers Now Opt in for Ad-Supported Streaming. This is a great way for consumers to see your ads targeted in your geographical area. #Advertising #Marketing #PublicRelations #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

Media companies are facing the challenge of finding profitability through streaming content. With subscription-only revenue streams being highly unlikely to achieve profitability, companies will need to diversify their revenue streams. A combination of paid subscriptions, AVOD, affiliate programs, and e-commerce will likely be the main sources of revenue. Platforms are already expanding their content to include live sports, concerts, public domain, and multi-language options. Check out this interesting video on how media giants are pivoting towards streaming and the impact it's having. #media #streaming #revenue #diversification

Today's selected article: A new report from PwC forecasts the UK will overtake Germany to become the largest entertainment and media market in Europe from next year. #PWC #analysis #UK #entertainment #media #streaming #OTT #markets #eurupe #uk #advertising #entertainmentindustry

The State of Streaming in 2024. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #NevadaMedia #Television #Radio #Outdoor #DigitalMedia #NMC #Branding #SilverStateWonders

The streaming ad revenue is projected to experience a growth of nearly 14% this year, amounting to over $33 billion. Remarkably, this constitutes one-fifth of the total global TV ad revenue. ?? As our viewing habits continue to evolve, it is predicted that internet-connected devices will surpass traditional linear viewing in the United States by 2026. Consequently, this opens up more avenues for platforms to capitalize on monetization opportunities. The most recent addition to this trend is Amazon, which introduced an ad-supported tier for Prime Video ads earlier this week in the US. Andrew Meaden, GroupM's Global Head of Investment, along with Kate S., the Global Head of Business Intelligence, engage in a thought-provoking discussion about how this development will impact advertisers and the potential it holds for brands. ??

Pay attention to indicators that consumers are "overwhelmed" with streaming choices. It's instinctual to walk away when you're inundated. Find a balance that leverages the chance to reinvent, without adding to the noise. #AdSales #Media #Streaming #Revenue

Warner Bros. Discovery is not a beloved New Hollywood brand, but it's becoming a profitable streaming business. And in the new era of cost efficiency that has taken hold in New Hollywood, profit matters. I don’t know anyone in the marketing world who speaks fondly of the company's streaming operation. The conglomerate suffers from lingering resentment over the way it cast aside the prestigious HBO brand and put its weight behind MAX, which is basically the Old Country Buffet of streaming services. And when Warner Bros. Discovery shelved the planned “Coyote vs. Acme” movie in 2023, community and fan outcry was intense.??By contrast, Netflix is a household name. It’s synonymous with streaming. It’s a real brand, not just a name. But Warner Bros. Discovery is clearly doing some things right with streaming, namely focusing on operational efficiencies. As the company told investors, it has reduced the customer churn rate for MAX, which is important because as the market becomes saturated, keeping customers becomes more crucial than acquiring them. And the buffet approach to content has its advantages: “True Detective: Night Country” achieved the highest ratings for the series, and it also generated incredible buzz. The company has also positioned itself for future success with the proposed sports joint venture with Disney and Fox – a potential super app that will capitalize on the huge popularity of live sports (although I've heard rumblings that the NFL is not pleased with this development). The company’s stock remains at a 52-week low because of the ongoing struggles of adapting a legacy business to New Hollywood. The transition has been costly. But Warner Bros. Discovery is figuring out the interplay between exhibiting movies in theaters and then via streaming. The company wisely kept the massive hit “Barbie” in theaters for months before releasing it to streaming. Doing so maximized huge box office ticket sales and generated excitement for the movie's December 2023 release. According to Samba TV, “Barbie” was watched in 1.2 million U.S. households, which no doubt was a factor in reducing customer churn. Samba also noted that “Barbie” overindexed by 16% among households with annual income of more than $200,000. This is good news for the company’s ad-supported MAX tier, which is rolling out to 40 international markets beyond the United States in 2024. How well can Warner Bros. Discovery maximize the value of its entertainment titles to create synergies between offline and online viewing? If the company can figure out a sustained strategy, it will lean into an advantage that Netflix lacks. But the conglomerate still has a long way to go to become a New Hollywood brand. #warnerbrosdiscovery #Netflix #Entertainment #Streaming #TheInsider https://lnkd.in/gR2QywpM

We predicted in the 2024 AlixPartners Media & Entertainment Industry Predictions Report that the advertising-supported video on demand (AVOD) market will grow significantly in the next five years. This growth is driven by the from traditional media to digital platforms and the rising popularity of streaming services over conventional TV channels. To understand this trend better, we explore why streamers are emphasizing advertising revenue and the key factors that impact their ability to maximize it.

With sports broadcasting, advertising, and more shows than ever, Amazon Prime is gaining even more ground?on streaming. ? "Prime Video’s gathering star power-- and live sports -- position it to capture a greater share of the $28.75 billion in digital advertising revenue Emarketer projects will be spent this year on streaming, as marketers trim their investment in traditional television. Morgan Stanley estimates Prime Video ads could generate $3.3 billion in sales this year and more than double to $7.1 billion within two years." ? https://lnkd.in/gVNzhik9