Meet The New Conquistadors - Offshore Creative Production Hubs ? Meet the new conquistadors, but this time they're not armor clad and on horseback, and they're not even European. Yeap, the new conquistadors are offshore creative production hubs. ? Here's a stat: 90% of companies offshore creative production or post-production services. ? We're not kidding when we say conquistador - this model is literally taking over. Over the past 4 years, We Are Amnet's yearly creative production benchmark report has shown that only around 66% of companies offshored their creative, but all of a sudden - we're at 90%. So where's this all coming from? ? Well the key thing to understand is demand for content is higher than ever. Think back 10 years and campaigns would consist of a TVC and some OOH. Now our campaigns need to get on all sorts of media platforms, and all in different formats. These days you'd be hard pressed to find a brief that didn't at the very least include some social formats and display banners. In fact, over the past three years, companies have been spending 40% more of their budgets on production. ? But here's the thing, companies can't keep up. Think how many times agencies have let your company down by delivering late. The bottom line is agencies don't have the capacity to keep up with the demand. But wait, there's more… ? Offshoring is not a new idea, it's been around for decades. And there has always been a kind of stigma around it, the conception was that there's no way someone on the other side of the world could be as efficient as this person in my office. But then COVID came, and everything changed. Lockdowns broke down all those conceptions and marked the start of the amazing growth curve that creative offshoring is in today. ? So what's next? Offshore creative production hubs like Stratia rising to the next set of challenges; offshore companies are automating their workflows, incorporating AI, and ensuring they are tech-led in everything they do. This is what is triggering more agencies, and brands, to start offshoring their creative. And we'll be seeing the new conquistadors providing spectacular value for more and more companies. Check out website to meet your very own conquistador! https://lnkd.in/dHmfwMn6
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Organize Every Scene, Optimize Every Minute — Meet MasterShot.io Managing complex productions has never been easier. MasterShot.io is designed specifically for professionals like you who need precision, clarity, and efficiency in every step of their production process. Here’s how MasterShot.io serves the distinct needs of your industry: ?? Film Studios: Align your teams with detailed shot lists and scene breakdowns to ensure every department works in sync. ?? Production Houses: Simplify coordination between departments, keeping everyone updated on shot requirements and scene priorities in real-time. ?? Ad Agencies: Reduce production time and deliver polished results by organizing every shot down to the finest detail, ensuring seamless campaign execution. ?? Key Benefits for Your Team: ? Scene-based organization: Plan shots by adding location, equipment needs, or camera setups for maximum efficiency. ? Collaborative workflows: Share updates instantly, ensuring all stakeholders stay informed. ? Time optimization: Minimize setup times and keep your production on schedule with clear shot priorities. With MasterShot.io, your production moves from pre-planning to execution without a hitch, saving you time and money while enhancing the creative process. ?? Let MasterShot.io transform the way your team works. You can sign up for a demo and see the difference today.
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Evergreen content and highlight reels are a marketers often overlooked and underutlized tool. Check out our latest blog from SHW Studio's Jonnie Halstead and Brooke Jenkins
Discover the power of the highlights reel in our latest blog by Jonnie Halstead, VP of SHW Studios and Brooke Jenkins, Production Manager. Also, be sure to check out our new SHW Studios webpage filled with new videos for inspiration! https://lnkd.in/gRhDmEVc #videoproduction #storytelling #sizzlereel #highlightsreel
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Behind the Lens: At SkyVue Media, we don't just create videos; we craft stories that resonate. Our mission is to elevate your brand through top-tier video production, and this project is a testament to that commitment. The Project: We joined forces with Trinity Productions to bring Woodruff Realty's vision to life. From concept to completion, we meticulously designed every frame to reflect the professionalism and trust that Woodruff stands for in the realty and auction market. The Collaboration: Working with Trinity Productions was a synergy of creativity and expertise. Together, we pushed boundaries to deliver not just a video, but a cinematic experience. SkyVue's Promise: Top-Quality Production: Utilizing state-of-the-art equipment and techniques to ensure your message is delivered with unparalleled clarity and impact. Creative Collaboration: We believe in the power of teamwork. Our collaborations, like this one with Trinity, are about merging visions to create something extraordinary. Client-Centric Approach: Your success is our success. We tailor our services to meet your unique needs, ensuring that every project exceeds expectations. Watch the Magic: Dive into the video to see how we've transformed Woodruff Realty's narrative into a visual masterpiece. Feel free to reach out if you're looking to elevate your brand with video content that truly speaks. #SkyVueMedia #TrinityProductions #VideoProduction #RealEstateVideo #AuctionShowcase #CreativeCollaboration #QualityContent #BrandStorytelling
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Go behind the scenes with the Barricane chair, a stunning collaboration between Morgan and Magnus Long. At Bird Lime, we understand the strategic importance of BTS and B-roll content in crafting compelling narratives. These elements play a crucial role in providing a glimpse into the creative process. Our team worked meticulously to create a cinematic film that highlights the intricate design and craftsmanship of the Barricane chair. From the elegant caned backrest to the ergonomic design, every detail was showcased. We combined 4K filming to ensure every beautiful element is captured, skilful production techniques, and insightful interviews. Incorporating BTS and B-roll content allowed us to: 1. Showcase authenticity: providing a genuine look into the making process fosters transparency and trust. 2. Enhance storytelling: supplementary footage enriches the narrative, making the final piece more engaging and relatable. 3. Highlight expertise: demonstrating the craftsmanship and effort behind the scenes underscores the value and quality of the final product. #BirdLime #ContentStrategy #BTS #BrollContent #CinematicProduction #MarketingInsights
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In the art of creative production, producers often face pressure to say 'yes' to every idea. However, mastering the word 'no' can be just as crucial for staying true to our goals and maintaining our brand's integrity. What’s the funniest or most unexpected 'no' you've had to deliver? Let’s share our stories! For me, most of my “no’s” stemmed from either budget/time constraints or completely off-brand ideas: ?? The Last-Minute Change: "No, we can't change the entire concept the day before the shoot because someone had a 'brilliant' new idea." ?? Luxury Location for a Low-Budget Shoot: "No, we can't shoot at that five-star resort. Our budget is more 'local park' than 'luxury getaway'!" ?? The Unrelated Product: "No, we’re not featuring our merchandise alongside a giant inflatable unicorn. Let’s keep it relevant!" ?? The Unreasonable Timeline: "No, we can't shoot, edit, and launch a campaign in 24 hours. Even superheroes need time! (Although I did manage it in 48 hours once!)” I’d love to hear your stories! What’s the most unexpected “no” you’ve had to deliver in your role? #creativeproduction #teamcollaboration #projectmanagement #workplacehumor
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There's a lot of buzz around ?????????????? ????????????????????, but have you ever wondered how it actually works? ?? ?? Melania Kulczycka of VUFINDER STUDIOS talked us through the technicals... There are literally no limits to your creativity! Get a natural performance from your actors, reduce cost and production time and even reduce the carbon footprint of your campaign. This revolutionary technology is redefining how we tell stories. Find out more by hearing our full chat with Melania, for free: https://lnkd.in/exKHGKxM #vp #virtualproduction #creative #advertising #production #campaign
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It’s not uncommon for web agencies to employ content reuse strategies to streamline their workflow and maintain consistency across multiple client projects.?Content reuse is the practice of using the same content in multiple places, such as using a common topic in different user guides or the same warning message in various topics. This approach can save time and create more consistent technical publications. However, it’s important to differentiate between content reuse and outright copying. Reuse involves creating content once and making it available for use in additional channels and publications, often with adjustments to fit each unique context.?When the source content is updated, the changes are reflected everywhere that content is reused. In contrast, copying content from one client to another without modification or permission can lead to plagiarism and copyright infringement issues.?Agencies should be careful to avoid duplicating content between clients and sites, adhering to the “Don’t Repeat Yourself” (DRY) principle to save time and effort while ensuring each client’s content remains unique and tailored to their needs. When a website is given to a client, it becomes the client's intellectual property. If an agency copies the content from one client to another, this is plagiarism, the same way as if you copied your own work when submitting a University assignment. Copying content between clients and other websites has many factors that can hinder the client's success. SEO becomes duplicate content. When customers browse websites and land on both clients' websites, These clients are considered competitors. This is a conflict of interest. There is limited differentiation between clients. Agencies cannot completely invest in two clients in the same industry. Copying content becomes a legal issue, as the agency that has copied is now causing a loss of income to the business it has copied from. Ultimately, while content reuse is a legitimate and efficient practice when done correctly, it must be managed carefully to respect intellectual property rights and provide genuine value to each client. Rubix Studios https://lnkd.in/geavUU7 #seo #marketing #professionals #websites #contentwriting #searchengine #webdevelopment #webdeveloper #melbourne #sydney #brisbane
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??Efficient production starts with Grivi?a Studio’s innovative approach. By optimizing resources, Grivi?a Studio delivers high-quality results on time. Discover the difference of working with a studio that values resource management. #SocialMediaImpact #FilmPromotion #AdvertisingImpact #VideoBrandingSuccess #CreativeIndustrySuccess
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At Assemble Studio, we're not just about digital production. We're about delivering excellence, efficiency, and creativity for your high-volume marketing campaigns. As veterans of the ad agency world, we understand your struggles and provide scalable solutions that prioritize quality, speed, and cost-effectiveness. Our expertise spans decades, ensuring that your banner ad designs and digital campaigns are executed flawlessly. What sets us apart? We bring the best-in-class expertise with zero excuses. Whether you're a brand manager, marketer, ad agency owner, producer, or project manager, we're here to elevate your digital creative to new heights. #digitalproduction #branding #marketing #digitalmarketing
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Transform Your Storytelling with LTX Studio! ??? From turning scripts into stunning storyboards to seamless team collaboration, LTX Studio is the ultimate tool for creators, marketers, and filmmakers. ?? ?? What makes it special? ?? Character casting for consistent visuals ?? Script to Video ?? Presets and Preferences ?? Real-time collaboration for effortless teamwork ?? Ready to revolutionize your creative process? Swipe through to see how LTX Studio can elevate your ideas, and follow for more tips! ?? ltx.studio #LTXStudio #VisualStorytelling #CreativeTools #Filmmaking #DigitalMarketingTools #AIForCreatives
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