Stratia的动态

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Meet The New Conquistadors - Offshore Creative Production Hubs ? Meet the new conquistadors, but this time they're not armor clad and on horseback, and they're not even European. Yeap, the new conquistadors are offshore creative production hubs. ? Here's a stat: 90% of companies offshore creative production or post-production services. ? We're not kidding when we say conquistador - this model is literally taking over. Over the past 4 years, We Are Amnet's yearly creative production benchmark report has shown that only around 66% of companies offshored their creative, but all of a sudden - we're at 90%. So where's this all coming from? ? Well the key thing to understand is demand for content is higher than ever. Think back 10 years and campaigns would consist of a TVC and some OOH. Now our campaigns need to get on all sorts of media platforms, and all in different formats. These days you'd be hard pressed to find a brief that didn't at the very least include some social formats and display banners. In fact, over the past three years, companies have been spending 40% more of their budgets on production. ? But here's the thing, companies can't keep up. Think how many times agencies have let your company down by delivering late. The bottom line is agencies don't have the capacity to keep up with the demand. But wait, there's more… ? Offshoring is not a new idea, it's been around for decades. And there has always been a kind of stigma around it, the conception was that there's no way someone on the other side of the world could be as efficient as this person in my office. But then COVID came, and everything changed. Lockdowns broke down all those conceptions and marked the start of the amazing growth curve that creative offshoring is in today. ? So what's next? Offshore creative production hubs like Stratia rising to the next set of challenges; offshore companies are automating their workflows, incorporating AI, and ensuring they are tech-led in everything they do. This is what is triggering more agencies, and brands, to start offshoring their creative. And we'll be seeing the new conquistadors providing spectacular value for more and more companies. Check out website to meet your very own conquistador! https://lnkd.in/dHmfwMn6

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