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查看Tony Ulwick的档案

Creator of Jobs-to-be-Done Theory and Outcome-Driven Innovation. Strategyn founder and CEO. We help companies become truly customer-centric.

How most product planning meetings go: - Marketing: "Customers want better UX!” - Product: "No, they need more features!" - Engineering: "We should focus on performance!" - Sales: "Just make it cheaper!" All fun and games, but the reality: Most organizations play a costly game of "telephone" with customer needs. I see this dysfunction play out daily: - Teams working from conflicting customer insights - Competing interpretations of what matters - Political battles over priorities - Resources scattered across a wide range of initiatives The cost: - Missed opportunities - Wasted resources - And burnt-out teams. But here's where Outcome-Driven Innovation (ODI) is transforming how teams work together: Instead of opinions, ODI creates a shared language of customer needs: - Standardized "desired outcome" statements everyone understands - Single source of truth for customer priorities - Measurable metrics teams can align around - Objective framework for making tradeoff decisions The result? Teams finally row in the right direction and the same direction. They make decisions based on data, not opinion or politics. Let me help you introduce your product team to Outcome-Driven Innovation. DM me “ODI” and i’ll share details.

Arnaud Pelletier

De risk your strategy, your transformation, your projects, your innovations with Job To Be Done approach

1 周

ODI ????

Richard Platt

"The Last Innovation Master of Intel Corporation" | Senior Instructor of OpEx for Innovation | "He Who Disrupts, Wins Moore & More than the Other Guy"

1 周

So true Tony Ulwick, so true

Kgodisho Mowa

Designer → UI, UX, Design Systems, Graphic Design

1 周

Love this

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