Name-Less Customer Case Study is a "Go" with Syndication #Marketers often face a dilemma in the creation of a new customer case study: they are unable to identify the account by name. This typically rules out traditional public relations as a promotional pathway. Yet, syndication remains a "go." Here is how the public sector #marketing team at Casepoint puts a name-less customer case study in front of prospects. #ContentMarketing #ContentSyndication #DemandGeneration #PublicSectorMarketing #FieldMarketing #B2BMarketing https://lnkd.in/d9_Sbp7t
