Strategic Alchemy的动态

Presentation Complete!?? Our International Marketing Strategic Action Plan outlined a strategy to successfully expand GAIL's Bakery into the Swedish market. ?? This engaging module focused on global strategic decision-making, driven by consumer behavior and market trends. We used data-driven insights to develop impactful strategies, which I look forward to applying to future opportunities. ?? A big thank you to our lecturer, Arsalan Ghouri, and my group partner, Genesis for all their support! #GlobalMarketing #InternationalBusiness #MarketingStrategy #StudentSuccess #StrategicPlanning #BusinessGrowth #MarketingInnovation #GlobalExpansion #Teamwork #DigitalMarketing #BusinessStrategy #MarketingTrends

It's an exciting day here at Zappi! ?? So excited to unveil our new book, ?? The Consumer Insights Revolution ?? , authored by senior executive leaders from Zappi and PepsiCo. Zappi partners with our customers to transform consumer insights, and our new book details precisely how we've done this with PepsiCo. This book helps everyone understand why insights leaders should be strategic partners to the C-suite, driving consumer centricity, and delivering competitive advantage for businesses. I cannot wait for consumer insights leaders, CMOs, and marketing professionals to read it! Find out more and join us in helping launch the book below. ? #consumerinsights #b2c #cmo

?? Your next must-read is here Get ready to revolutionize your market research game! ?? On September 16, 2024, we're launching The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage and it's going to be a game-changer! ?? Co-authored by the brilliant minds ?? of Zappi's own Steve Phillips and Ryan Barry, alongside PepsiCo's Stephan Gans and Kate Schardt, this book dives deep into creating an agile and consumer-centric approach to market research. It's packed with practical advice on leveraging digital tools, democratizing data, and making insightful decisions that truly resonate with today's fast-changing consumer interests. Whether you're a seasoned pro or new to the field, this is a must-read ?? to stay ahead of the curve and make confident, impactful decisions. ?? Mark your calendars and get ready to dive into a whole new world of insights. Sign up to be an ambassador and receive a ? FREE ? copy of the book ?? https://bit.ly/3YqUpaT #Zappi #ConsumerInsightsRevolution

Writing a book is a labor of love. The amount of time, care, and detail that goes into every word, sentence, chapter, structure, cover design, and more, is done with the audience in mind. As a writer, you want to deliver an experience that is nothing like anything else your reader has picked up before. Like our customers striving day in and day out to stretch the limits of innovation and creative development, Zappi teamed up with our partners at PepsiCo to create "The Consumer Insights Revolution." ???This book is packed with practical steps, real-life stories, and a roadmap to transform your insights function into a consumer-centric, data-driven powerhouse. I for one can't wait to add it to my Goodreads collection! Oh! And, if you're a go-getter who is ready to up your game in the market research world, sign up to be an ambassador and receive a FREE copy of the book (link in comments). #Zappi #ConsumerInsightsRevolution

The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage has gone to print! So exciting to see the launch of this labor of love from these four amazing colleagues - Kate Schardt Stephan Gans Ryan Barry Steve Phillips. Having been on this ride the past 2+ years has been one of the most fulfilling journeys of my career. Great things have been accomplished and will continue to be with these leaders paving the way. Check out the info below if you want a free early copy!

Dear Network, My team & I are working on an export plan for Drink Ritchie and need your help to gather insights into the consumer market. We’ve made a quick survey to understand consumer preferences and would like to ask if you'd be willing to complete the survey. ?? Please note, the survey is in English and should only take a few minutes to complete. ?? Survey link: https://lnkd.in/dGn9FMW4 Thanks so much for your support! ?? #MarketResearch #DrinkRitchie #BelgianMarket #ExportPlan #SwedenMarket

Time is running out! Don't forget to sign up (if you haven't already) - and learn what insights Jed Simpfendorfer and Romina Mueller have to share. #marketresearch #marketingpsychology #tgarage #australianmarketinginstitute

All media is turning into performance media. It’s what I see in almost every industry write up and it was a big topic at the infamous Terence Kawaja’s and LUMA Partners Hedged Garden Retreat a week ago. It is no surprise that the fastest growing form of media in the history of the internet - Retail Media - has ROAS and CPA as the most important measurements of success. #commerceisthefuture

"The consumer is not changing. It is the context around the consumer that is changing." Some food for thought from Dr John Karsberg, Head of Insights & Strategy at WorkShop, in an interview with Scandinavian MIND. Have you also been pondering which key innovations to keep an eye on to meet the changing brick-and-mortar landscape? Then you're in luck. Follow the link to get John's two cents on the topic.

Does this make you cringe a bit? It’s kind of the point. I always say “Before we can look forward, we must look back.” For the 38th Annual Insights Association - South Central Chapter conference, I’ll be sharing a session uniquely designed for insights professionals that you won’t want to miss.? ? My thesis from March 2020 – “when joy was greater than fear, the economic recovery could begin.” Measuring joy in a global pandemic presented unique challenges (to say the least), yet the data became a leading indicator of the restaurant and retail economic recovery. I couldn’t have imagined 4 years ago that today I’d have completed 69 waves with nearly 70,000 consumers and have written a book about it, The Business of Joy. In this session, not only will we unmask the hidden potential within our industry, but I’ll also share the guiding principles used to unlock and measure joy, and key consumer insights trends from the past, present, and future. ? Viva Las Vegas!? Unmask Your Potential May 2 – 3 Register here: https://lnkd.in/gMpava8i #UnmaskYourPotential?#SCIAVegas?#SCIAInsights?#InsightsAssociation