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Co-Founder and EVP of Innovation @ Strategus | High-Performance CTV Advertising From a Hands-On Partner
Everyone is talking about streaming glitches during the Tyson-Paul fight. But what about Netflix’s choice to stream the fight at no extra cost? With 65 million concurrent streams, it was the largest live streaming sports event in history. And while it’s clear that Netflix has technical issues to resolve, the broadcast still signals that live ????-?????????????????? content will be the way forward for the streaming industry. Think about how we have traditionally tuned into fights like this one.? Pay-per-view has been the standard approach. The choice to stream premium live sports events to subscribers free of charge is a major departure — ?????? ?????? ????????’?? ???????? ???????????????? ???????? ?????????? ???? ?????????????? ???????????? ????. For most viewers, the consensus is as follows: Netflix has room for improvement in live sports streaming, but the option to tune in at no extra cost is a no-brainer. And for advertisers considering adding Netflix to their media mix, my recommendation is similar: The streaming giant’s ad-tech stack isn’t as sophisticated as one would hope, but its audience is still valuable for broad awareness plays. Check out the carousel for more info.
I would have been shocked if there weren't any issues during the 'largest live streaming sports event in history'. Not only is live streaming at scale incredibly difficult, but ad-supported live streaming is a whole different ball game. Just ask my friends at Bitmovin.
Hmmm. “With 65 million concurrent streams…”. Reminds me of something I recall from years ago. Anyone remember something called Network Broadcast TV?
Strategic Brand Marketing and Communications Executive
6 天前I love everything about Netflix wading into this game - except the delivery of the product. The demand is definitely there, Netflix was super smart to listen to their customers. But if you can't deliver, customers will lose interest real quick. The NFL games will be a real test because you can already watch football for free on network TV. Those fans have high expectations.