STOUT Creative的动态

As a marketer, are you focussing on volume or quality? For a lot of businesses, it’s really tempting to drive demo requests through high traffic key words. But the reality is, you need to focus on quality over quantity. Your reps only have so much bandwidth, paid search is expensive and the last thing you want is to be everything to everyone. Go deep not wide, better to rank for high intent key words that get 10 hits a day than high traffic keywords that attract 100s of non-ICP prospects. This is why it’s so important that marketing continuously speaks to sales in order to understand key customer pain points moreover key customer pain points that actually converts. More leads doesn’t necessarily mean more marketing qualified pipeline. What’s your approach to engaging traffic?

It's pretty much always a marketing problem. Bear with me... If your sales are low, it might be a sales issue. If service is in the pan, it could be your customer team. But probably, one way or another, it's a marketing issue. Marketing done well and right is the ultimate move you can make to put your business on the 'front foot'. ? Repeatedly hear the same sales objections? Make it a marketing problem to get ahead of the curve and address those objections before you finish qualifying your opportunity. ? Consistently getting feedback on a particular aspect of your product or service? Well...fix it first...but then make it a marketing problem to get the word out that you've solved for something that your competitors probably haven't. Because you listened. Because you cared. HubSpot are the masters of this. Including their new #ContentHub, launched yesterday. Keep marketing! #marketing #advertising

?? Marketing Myths Busted—Now with a Global Perspective! ?? If you're still falling for these common marketing myths, you might be leaving money on the table. Did you know that more traffic doesn’t always mean more sales? Or that social media isn't really "free" marketing if you want real results? ?? In our latest blog, "Marketing Myths Busted: The Truth Behind Common Misconceptions," we dive deep into the realities of modern marketing with a global lens. We debunk myths, share data-driven insights, and give you actionable strategies to supercharge your efforts, no matter where you're located. ?? What’s in it for you? Quality over quantity in traffic—targeting specific regions for better conversions The real cost of social media marketing and its impact across various markets Why SEO is an ongoing process that varies by region The surprising ROI of email marketing and its effectiveness globally Read on to discover how to navigate the marketing landscape like a pro, whether you’re in New York, Sydney, or Mumbai! ???? #MarketingMyths #GlobalMarketing #DigitalMarketing #SEO #SocialMedia #EmailMarketing #MarketingStrategy #GrowthMarketing #ContentMarketing #MarketingInsights #B2B #CMO #CEO #Marketing # K

Have you ever felt uneasy when you hear the term "leads" being thrown around in marketing? You're not alone. The truth is, the term "leads" has been overused to the point where it has lost its meaning and significance. While generating leads is an essential part of any marketing strategy, the term itself has become so generic that it fails to convey the true value and potential of a potential customer. Instead, it reduces them to mere numbers on a spreadsheet. So, is it wrong to cringe at the term "leads"? Absolutely not. It's a sign that you care about your customers and recognize their worth beyond just a potential sale. Let's shift our focus from generating "leads" to building genuine relationships with our customers. What are your thoughts on the term "leads"? Do you agree that it's time to move away from it and focus on building meaningful connections with our audience? Let's start a conversation in the comments below.

Ready to boost your marketing with #AccountBasedMarketing? Check out our new video to learn ABM strategies and see real-world success stories! https://lnkd.in/eJQcZF2g #ABM #DigitalMarketing #B2BMarketing #LeadGeneration #SalesFunnel #MarketingAutomation

I used to think more marketing spend = more customers. Boy, was I wrong. After years in product marketing, here's what I've learned: 1. Know your ideal customer inside out 2. Create content that solves their problems 3. Optimize your funnel relentlessly 4. Build relationships, not just leads 5. Measure everything \(and I mean everything\) Result? Lower CAC, higher ROI. One client saw a 30% increase in marketing-qualified leads. All without increasing their budget. It's about working smarter, not harder. What's your best tip for efficient marketing? Read more: https://lnkd.in/eKtuJtzp 24-Hour Action Plan: https://lnkd.in/eJYNH5qm #ProductMarketing #B2BMarketing #MarketingROI

Kieran Flanagan's (VP Marketing at Hubspot, now Zapier) LinkedIn post below had me thinking this morning. He nails a huge shift happening right now: the death of "click-based" marketing. But here's what stood out. This isn't just about measurement changing. It's about becoming better marketers. Quick example: Today, I asked Perplexity to recommend office chairs with good lumbar support (????). It gave detailed answers and suggestions without having to click to any website (I think I found a good one btw.) The traffic those companies used to get? Going to get weaker. But their influence? Much stronger. Your message has to be compelling enough to influence decisions before anyone clicks through. Because with AI, they probably won't. Either your message hits hard in that first AI-summarized impression, or it's gone.

I used to think more marketing spend = more customers. Boy, was I wrong. After years in product marketing, here's what I've learned: 1. Know your ideal customer inside out 2. Create content that solves their problems 3. Optimize your funnel relentlessly 4. Build relationships, not just leads 5. Measure everything \(and I mean everything\) Result? Lower CAC, higher ROI. One client saw a 30% increase in marketing-qualified leads. All without increasing their budget. It's about working smarter, not harder. What's your best tip for efficient marketing? Read more: https://lnkd.in/eKtuJtzp 24-Hour Action Plan: https://lnkd.in/eJYNH5qm #ProductMarketing #B2BMarketing #MarketingROI

Breaking the usual mold requires courage.? This is why, when I see out-of-the-box marketing implementation, I feel the need to compliment and share. Look at this timeOS pricing page: → There is a video shot by the founder there → Addressing the main pain point at the most critical funnel stage (in this case, time-spending is the pain point when the product is an AI-based meeting summarizer) → Breaking the cold company-customer relationship by putting a face out there I love it. What’s your take on this? ??

The biggest myth in marketing: attribution Attributing leads to a single marketing source is impossible. Calculating the ROI of a single marketing source is impossible. While this might still be realistic for smaller B2B companies, the bigger you grow, the less realistic it is. Your prospects’ customer journey is too long, with too many touchpoints across different channels over time. Take HubSpot as an example: I converted to HubSpot earlier this year. How is HubSpot going to attribute me as a lead, and eventually as revenue? I’ve been influenced by many different channels over the course of many years. It’s impossible to pinpoint the exact reason I converted. Sure, you can optimize your marketing channels and campaigns by looking at channel metrics. But, when it comes to lead attribution and ROI, you can only judge your marketing engine as a whole.