WELDER boosted demo sign-ups with over 100 hours of total engagement in 3 months ?? Meet Maarten Schellekens, Founder at WELDER, who used a Storylane demo to give potential clients an in-depth look into their software. The results: ?? A step-by-step product story that kept users engaged till the end ?? Increased interest in demo sign-ups ?? Over 100 hours of total engagement in 3 months Here’s what went down: ?? Lowering the barrier to demo requests Maarten and his team recognized the need to showcase more of their product before asking clients to commit to a demo. By embedding a Storylane demo on their website, potential clients could explore the product in greater detail, reducing friction and making it easier to transition to a demo request. ?? Picking a narrative They started with the basics of their software, carefully building a narrative to keep users engaged. Each new version of the demo improved the story and content based on user feedback and engagement data, ensuring prospects stayed until the end. ?? Highlighting key modules WELDER’s software has 5 different modules. To give users more control, they built an index where users could select which module to explore, making it easier for prospects to navigate and focus on the most relevant product features. ?? Continuous optimization Starting with a simple demo, Maarten's team used data from Storylane’s analytics to track user behavior and continuously optimized the demo for higher engagement and better results. Check out their interactive demo in the comments?? #Storylane #InteractiveDemos #Welder #ProductTour?
Maarten Schellekens great work! ??
Account Executive @ Storylane
2 个月Love to hear those results ?? and taking the demo usage data to keep optimizing. Amazing work WELDER