CEO | Chemical Industry Expert ?? | Author | Focused on Customer Excellence and Profitability through Value Selling and Sales & Marketing Enablement
Many companies shifted from cost-plus to value-based pricing. Many still believe that value-based pricing and selling are the silver bullet to improve profitability, even for non-differentiating commodities. ?? Providing differentiation through services and possibly sustainability are essential levers to create and capture value with commodity products, e.g., offering logistics services. ?? Even before trying to understand the value of your services, do you have A clear understanding of the services you provide to your customers and which are differentiating? Often, when I discuss differentiation through services with manufacturing companies, the sales and marketing teams do not have clear visibility and understanding. Further, often, the teams have a biased view of the differentiation and value of those services. ? ?????? ???? ?????? ???????? ???????? ???????????????? ???? ???????? ????????????????????????? ?????? ???????? ???????????????? ?????? ?????? ??????????? #valuebizbooster #b2b #valueofservices #sales #pricing Want to get more practical insights and tips about value selling, have a read https://lnkd.in/e94zn3VX
